ACCOUNT BASED DATA
FlashCloud Intelligence | March 06, 2023
FlashCloud Intelligence, a prominent company offering Go-to-Market intelligence solutions, has recently introduced a new feature called Social Intent. This feature provides B2B sellers with buying intent signal data, enabling them to identify potential prospects discussing particular keywords or topics on social media.
The Social Intent feature enables B2B sellers to identify potential prospects who have shown an interest in their products or services. By providing real-time insights into the social media activities of these prospects, sellers can customize their sales approach and interact with them at the optimal moment.
By utilizing sophisticated machine learning algorithms, Social Intent can scrutinize conversations on social media and detect buying signals that signal a prospect's inclination towards a particular product or service. This functionality is capable of analyzing social media conversations on a variety of platforms.
Social Intent enables B2B sellers to:
Detect prospects who are discussing specific keywords or topics on social media
Reach out to prospects with a personalized sales pitch at the most opportune moment
Boost the likelihood of closing a deal by focusing on engaged prospects.
All users of FlashCloud Intelligence's primary product, FlashInfo, can now access the Social Intent feature. FlashInfo provides up-to-the-minute market trend analysis, competitor updates, and customer behavior insights, empowering B2B sellers to make knowledgeable choices.
About FlashCloud Intelligence
FlashCloud Intelligence is a leading provider of data-driven solutions that enable businesses to make better decisions. It offers various services, including market research, competitive analysis, and customer insights, which utilize advanced technologies such as AI and ML. In addition, FlashCloud Intelligence specializes in providing Go-to-Market intelligence solutions that help clients stay ahead of the competition. Its flagship product, FlashInfo, provides real-time insights into market trends, competitor activities, and customer behavior. At the same time, its latest feature, Social Intent, enables B2B sellers to identify prospects discussing specific keywords on social media. With a focus on helping clients gain a competitive advantage, FlashCloud Intelligence is committed to delivering innovative and practical solutions to meet their customers' evolving needs.
ACCOUNT BASED DATA
ZoomInfo | February 16, 2023
On February 15, 2023, ZoomInfo, a worldwide pioneer in modern go-to-market software, analytics, and intelligence, has just released its 2023 Customer Impact Report, a comprehensive review of the increased productivity and instant value that ZoomInfo provides for GTMteams.
The firm polled over 4,300 sales, marketing, operations, and personnel experts to assess how the company's data and solutions enable organizations and people to maximize their development potential.
The results demonstrate that clients of all sizes and sectors receive instant advantages, such as rising productivity, more efficient expenditure, increased win rates, and shorter transaction cycles. The research, available for free download, highlights how ZoomInfo's powerful software and industry-leading data can assist organizations of all types to achieve more effective and sustainable growth.
ZoomInfo customers reported being 63% more productive on average, lowering the number of tools they use, decreasing the time spent on administrative duties, and expanding their budgets. Among more findings:
ZoomInfo helped salespeople double their phone, and email connect rates and decreased prospecting time in half.
67% of sales executives reported rapid increases in top-line revenue, with typical deal cycles 37% shorter on average.
It helped 90% of sales operations professionals grow their addressable markets, while 70% of marketers saved spending due to better targeting.
The platform helps recruiters hire 20% quicker and keep staff four times longer.
ZoomInfo is a global leader in modern GTMsoftware, data, and insight for over 30,000 businesses. Its revenue operating system, RevOS, enables B2B sales, marketing, operations, and recruitment professionals to reach their targets by combining best-in-class technology with unparalleled data coverage, accuracy, and depth of company and contact information. The platform promotes more predictable, rapid, and sustainable development for its clients by integrating with processes and technology stacks such as the best sales engagement,CRM, marketing automation, and talent management apps. The company places a premium on GDPR and CCPA compliance. Aside from developing the industry's first proactive notification program, the firm is a registered data broker in California and Vermont.
ACCOUNT BASED DATA
Life Science Connect, ON24 | February 08, 2023
Life Science Connect, a media publishing, marketing, and sales enablement company, increased its webinar program output by four times and improved efficiency by 95% with the help of ON24, a leading digital engagement platform. Life Science Connect was able to reach its target audience and have more meaningful conversations with prospects and customers by using ON24's solutions.
This resulted in a fivefold increase in revenue. Life Science Connect selected ON24 as its platform because it could quickly deliver valuable content to a large number of people and get a source of first-party data that was unmatched. With ON24 Webcast Elite, Life Science Connect added the capability to scale its webinar program and save nearly 40 hours of work a month. With this data-driven approach, Life Science Connect was able to measure, track, and report on the success of its webinars in a way that helped the company figure out what its audience likes.
The virtual event director at Life Science Connect, Miles Szkoda, said, “The first-party data we generate with ON24 is more substantial than we can get anywhere else.” He added, “We integrate ON24 data with our internal marketing data to get a holistic view of the people who engage with our content. That is powerful.”
(Source - Businesswire)
The data-driven insights that come from the ON24 platform are what make Life Science Connect stand out and give its clients more value. This enhanced capability helped Life Science Connect make more informed decisions about content and marketing strategies.
About Life Science Connect
Life Science Connect is an online community network that serves the life sciences industry, from discovery to commercialization, by connecting its reader audience and strategic partners to eliminate inefficiencies and accelerate the advancement of innovative solutions. It is a division of VertMarkets, a B2B media company, and offers a range of resources, including publications, events, training, and web portals. The Life Science Connect network covers a broad range of topics in the industry, including clinical trials, biopharma, medical devices, and outsourcing.
ON24 is a digital engagement platform that helps organizations engage, understand and build relationships with their audience. With its portfolio of webinar, virtual event and content experiences, businesses can drive engagement and generate first-party data to increase revenue. The platform is used by over 2,000 customers worldwide, including large technology, banking, healthcare, and industrial companies. ON24 is headquartered in San Francisco with offices globally, and its services allow organizations to connect with millions of professionals for billions of engagement minutes per year.