MRP Media Notify: ABM Visionaries to Reveal Marketers' Winning ABM Strategies

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success.

Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. PT during a live webinar. Participate in this session to be among the first to receive the insights and a personal copy of the report. Understand how an elite set of ABM programmes (25%) generate significant revenue impact, and how their strategies based on people, process, and technology differ from low performers (40%) who have negative to uncertain revenue effect.

Join this session to discover your way to high-performing ABM strategies as they discuss:

  • The most popular channels for ABM projects, as well as what marketing directors can do to enhance their influence;
  • How teams are organised to maximise collaboration around ABM, as well as which responsibilities are crucial to ABM success;
  • The technological capabilities required to maximise data and operational complexities.
The talk will be part of MRP's "Summer of ABM" event series, which aims to equip enterprise marketers with the tools they need to thrive and win in the face of unprecedented complexity. The Summer of ABM will continue through August, with events, original research, and material aimed at preparing enterprise marketers for record-breaking ABM success in the second half of 2021 and into 2022.

“As the economy rebounds from a year of upheaval, marketers making ABM investments want to see a quick return on investment; they can't afford to wait years for benefits from their ABM investment,” said Jennifer Golden, Director of Corporate Marketing, MRP. “This new research shows the strategies and technologies that differentiate ABM leaders from the pack, and the findings will help firms cut months – if not years – off the time it generally takes for ABM to produce a major impact on revenue. All of this is part of MRP's mission to assist marketers in succeeding in the face of increasing market complexity.”

About MRP:
The only enterprise-class predictive ABM platform is MRP Prelytix. MRP Prelytix is the only ABM platform that enables sales and marketing teams to simplify their environment's complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue for organisations that serve multiple partners, lines of business, geographies, or industries. We fuel 1,000 ABM programmes across six continents with the industry's only real-time predictive analytics and data management, allowing them to coordinate, execute, and optimise their ABM programmes through eight channels produced in 20 languages. Prelytix, powered by KX, is the world's fastest streaming analytics database.

About KX:
KX, a global pioneer in real-time streaming analytics, is a subsidiary of First Derivatives plc, a global technology supplier with more than 20 years of expertise working with some of the world's leading financial, technological, automotive, manufacturing, and energy companies. KX Streaming Analytics is an industry-leading high-performance, in-memory computing, streaming analytics, and operational intelligence platform based on the kdb+ time-series database. It provides the highest performance and flexibility for high-volume, data-intensive analytics and applications in a variety of industries. It employs over 2,500 people worldwide and operates from 14 offices in Europe, North America, and Asia Pacific.


Small business expert Gene Marks talks about how to generate leads with Dayna Steele. Gene offers practical lead generation marketing tips, including using a website, email, social media, direct mail, text and voice messages to generate leads.


Small business expert Gene Marks talks about how to generate leads with Dayna Steele. Gene offers practical lead generation marketing tips, including using a website, email, social media, direct mail, text and voice messages to generate leads.

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