ABM ACCOUNTS

MRP Named a “Leader” in Account-Based Marketing Platform Analysis

MRP | March 22, 2022

Account-Based Marketing Platform
On March 21, MRP, the only enterprise-class predictive ABM sales and marketing platform, announced that Forrester Research named it a leader in its recent report ‘The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022’.

“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP.

“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP. “With this report, we believe Forrester has recognized that MRP is on a totally different level when it comes to serving complex, global enterprises. This is why 19 of the top 20 technology companies rely on MRP to drive unparalleled ABM performance and revenue impact.”

Forrester evaluated ten of the most significant providers in the category. It recognized MRP for its global reach, engagement capabilities, and suitability for large enterprises supporting independent business units or regions.

Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”

In the evaluation, MRP was the only vendor to receive the highest rating in both engagement channels and performance assessment criteria.

Forrester also found that “MRP offers the most native and integrated engagement channels of any vendor in this evaluation” and “unique attribution capabilities that can connect individual channels to the ABM-influenced pipeline.”

MRP clients interviewed by Forrester praised the platform’s “multitenant capabilities, quality of insights, reporting, and global support.” Reference customers stated that MRP “make(s) it easy to use across a myriad of channels online and offline,” and “has amazing global reach and customer support.”

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Spotlight

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TARGETED ACCOUNT STRATEGY

Mindtickle Announces New Releases that Generate “Binge-worthy” Sales Enablement Experiences

Mindtickle | November 07, 2022

Mindtickle, the global leader in sales enablement and training technology, today announced the release of new products and capabilities designed to make it easier for revenue organizations to deliver engaging and high-impact sales enablement and content experiences for both sellers and buyers. The updates to Mindtickle’s award-winning sales readiness platform bring together sales enablement and sales content management in one place, creating simplicity for revenue teams managing their tech stack in today’s economic climate. Mindtickle announced the releases on its website, in anticipation of its upcoming digital event on November 14, called “Binge-Worthy Enablement: What Sales Enablement Can Learn from the Online Streaming Revolution.” The event will feature Mindtickle customers, leadership, and keynote speaker Roderick Jefferson, all speaking about how revenue organizations can create craveable experiences that inspire winning behaviors in the sales field. In the context of this theme, Mindtickle is highlighting the value its new releases will bring in helping its customers to build “binge-worthy” sales enablement programs. The latest release helps sales enablement teams deploy the full power of training and content on a single platform while creating more of a “pull effect” with new engagement mechanics. It also empowers managers to coach more effectively and help accelerate deals through collaborative selling. Mindtickle has also taken care to relate these new releases to various roles within the revenue organization, including enablement, revenue operations, frontline sales management, channel teams, marketing, and customer success. This release comes on the heels of the launch of Mindtickle’s flagship sales content solution, Asset Hub, which allows companies to organize, contextualize, and deploy content both internally and externally. “Asset Hub has empowered us to offer a truly consolidated solution for revenue organizations who want to enable their teams across the board,” said Christopher Lynch, Mindtickle’s CMO. “Asset Hub has empowered us to offer a truly consolidated solution for revenue organizations who want to enable their teams across the board,” said Christopher Lynch, Mindtickle’s CMO. “These new releases bring the worlds of training and content closer than ever, so reps can access powerful learning programs and just-in-time content right when they need it in one single platform.” As announced, Mindtickle’s new products and features include, in part: Digital Sales Rooms – Persistent, shared portals for every deal that consolidate all content, communications, and action items in one digital space that boosts and tracks buyer engagement Ready-to-Use Enablement – Programs and templates created by industry experts like Baker Communications, Ken Blanchard, PSI, and Mindtickle’s Content as a Service (CaaS) team to empower sales enablement leaders to pivot quickly and get sellers ready faster “Plays” for Guided Learning & Selling – Custom user experiences that combine content with essential context to guide users toward optimal behaviors and field-based outcomes Rich Landing Page Experiences – Easy-to-build content and program overview pages that ground users in the appropriate context for learning journeys and content discovery Key Moments – Timely and relevant insights on deal health and seller performance based on real sales conversations, automatically delivered to sellers, managers, and coaches Deeper Integrations – More robust and out-of-the-box collaboration with rev tech and enterprise software, including Salesforce, Snowflake, Webex, Zoom, and more Regarding the releases, Krishna Depura, co-founder and CEO of Mindtickle said, “The worlds of sales training and sales content management are converging, opening the door to new, more meaningful experiences for buyers and sellers. These releases position our customers at the forefront of this market evolution in two ways. First, they can now pull reps in with engaging, contextualized experiences that support their motions in the field. Second, their reps can share the same type of craveable experiences with their buyers, overcoming friction to accelerate deals.” David Bolger, technical enablement manager at Mindtickle customer, Venafi, anticipates that these product releases will make sellers’ lives even easier. “We’re excited for Digital Sales Rooms to completely reshape the way our sellers interact with buyers, and differentiate us from the competition.” The upcoming digital event will be the second hosted by Mindtickle this year. The Spring 2022 event focused on how Mindtickle’s sales coaching solutions can transform sales leaders from managers to mentors. The date and theme for the Spring 2023 event will be announced early next year. Those interested can learn more about the newly announced products and features and register for the webinar, “Binge-Worthy Enablement: What Sales Enablement Can Learn from the Online Streaming Revolution.” About Mindtickle Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to grow revenue by increasing knowledge, understanding ideal sales behaviors, and adapting to change. Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to define excellence, build knowledge, align content, analyze performance and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as both the #2 enterprise software product and #5 sales software product. Visit www.mindtickle.com or find us on LinkedIn to learn more.

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ACCOUNT BASED DATA, BUYER INTENT DATA

RollWorks Named Buyer Intent Data Leader, Retains Advertising Leader Position in G2's Winter Grid Report

RollWorks | December 16, 2022

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ACCOUNT BASED DATA

Former LinkedIn and Google Executive Joins Vidyard to Transform B2B Sales

Vidyard | January 12, 2023

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade at LinkedIn, most recently as VP of Global Sales Solutions, where he oversaw their Sales Solutions team. The team's objective was to inspire sales professionals to put their customers first and to develop trustworthy and valued buyer-seller relationships. Jonathan formerly served as the Country Manager for Google Canada and held numerous leadership roles at AOL. Michael Litt, co-founder and CEO of Vidyard, stated, "His unique experience as a global leader at LinkedIn will be a tremendous asset as we build on our mission to empower every go-to-market professional with the tools and knowledge they need to be successful in the new era of digital customer communication." (Source: Businesswire) Lister joins Vidyard after a successful year in which video became a new growth engine for thousands of sales teams. According to Demand Metric's 2022 State of Video Report, 82% of go-to-market teams say video is becoming essential in communicating with customers, and 70% of sales representatives say video converts better than any other kind of content. New product offerings make it easier for more sellers to send professional videos. In addition, Vidyard users may now take advantage of the following new features: Video Templates Salesloft Insights Integration Enhanced Editing Community-Contributed Templates Sales Feed Learning Hub Video Chapters About Vidyard Vidyard is a video platform for sales and marketing. Over 250,000 businesses utilize its video messaging and hosting solutions to better connect with their consumers and prospects. It helps organizations in high-tech, SaaS, financial services, professional services, and other sectors alter their approach to remote sales, marketing, and customer care via asynchronous video. The platform is used by global leaders and industry pioneers on the Fortune 500 list and beyond to drive their video strategy and convert viewers into customers.

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