ABM ACCOUNTS

MRP Named a “Leader” in Account-Based Marketing Platform Analysis

MRP | March 22, 2022

Account-Based Marketing Platform
On March 21, MRP, the only enterprise-class predictive ABM sales and marketing platform, announced that Forrester Research named it a leader in its recent report ‘The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022’.

“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP.

“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP. “With this report, we believe Forrester has recognized that MRP is on a totally different level when it comes to serving complex, global enterprises. This is why 19 of the top 20 technology companies rely on MRP to drive unparalleled ABM performance and revenue impact.”

Forrester evaluated ten of the most significant providers in the category. It recognized MRP for its global reach, engagement capabilities, and suitability for large enterprises supporting independent business units or regions.

Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”

In the evaluation, MRP was the only vendor to receive the highest rating in both engagement channels and performance assessment criteria.

Forrester also found that “MRP offers the most native and integrated engagement channels of any vendor in this evaluation” and “unique attribution capabilities that can connect individual channels to the ABM-influenced pipeline.”

MRP clients interviewed by Forrester praised the platform’s “multitenant capabilities, quality of insights, reporting, and global support.” Reference customers stated that MRP “make(s) it easy to use across a myriad of channels online and offline,” and “has amazing global reach and customer support.”

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The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide:Fill out the form to learn how you can improve your personalization efforts, foster better business relationships and close deals.

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ABM ACCOUNTS

MRP Debuts Next-Generation Enterprise ABM Event

MRP | November 03, 2021

MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and requirements of enterprise ABM. Together, MRP and these industry thought leaders will define new ways to coordinate insights and actions across teams, platforms, channels and prospects worldwide while effectively measuring the true impact of ABM programs. In addition, executives from Google, AMD, Infinite Blue and more will share their vision, successes and predictions on the future of enterprise ABM. This virtual event will also provide a first-ever preview of the new MRP Prelytix, the first and only ABM platform that advances enterprise administration and collaboration, data management, intelligent insights, omnichannel orchestration, and revenue-based metrics to unify the connection landscape for global buyer engagement. “MRP is thrilled to offer this unique event for the global B2B marketing community,” said Pierre Custeau, CTO, MRP. ​“In today’s B2B world, it’s all about making meaningful connections that last. We’ll highlight industry trends seen across intent data, privacy, predictive analytics, customer experience, orchestration, measurement and so much more. All enterprise marketers are welcome to join the discussion with speakers from across the globe as we separate theory from truth and chart a course to ABM maturity and performance.” The Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success event will feature thought leaders from around the globe, including: Steven Casey, VP, Research Director, Forrester Research John Follett, Co-Founder, Demand Metric Research Corporation Pierre Custeau, CTO and Head of Product, MRP Mark Ogne, Founder & CEO, ABM Consortium “As marketers look to plan and strategize for 2022 and beyond, ABM is at the top of their priority list,” said Follett, Co-Founder, Demand Metric Research Corporation, who will be detailing new primary research and a roadmap to ABM Maturity co-created with MRP. ​ “Our joint research revealed that ABM top performers have developed a set of strategies that separate their operations from the rest of the pack, and we’re excited to share these approaches with attendees at this event.” About MRP MRP Prelytix is the only enterprise-class predictive Account-Based Sales and Marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix is the only platform to empower sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel 1,000 ABM programs across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

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ACCOUNT-BASED EXECUTION

TrustRadius Announces Demandbase One Integration

TrustRadius, Demandbase | March 30, 2022

On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective go-to-market strategy." "The TrustRadius intent audience shows a higher engagement rate than any other ABM segment—accelerating accounts through the buying journey," said Zachary Perl, Growth Marketing Team Lead at LogicMonitor. "TrustRadius intent data and user reviews proved essential for our ABM efforts. It's time to take it to the next level and scale our impact." "Integrating TrustRadius downstream intent data into Demandbase One is such a natural fit for us," remarked Jackie Palmer, Vice President of Product Marketing at Demandbase. "Demandbase Smarter GTM™ is all about using intelligence to focus on the ripest opportunities and engage them with relevance. It doesn't get much more ripe or relevant than being in-market." Most buyers spend almost 11 minutes comparing products on TrustRadius. They evaluate product pricing, features, possible alternatives, FAQs and customer reviews. While they spend this time on research, vendors can record their intent signals about which of their products or competitor’s products in-market buyers are engaging with. Thanks to the integration with Demandbase One’s AI and its machine learning capabilities, users can segment, target, and focus their direct sales efforts on the accounts that will most likely convert to pipeline and into valuable customers. The integration is already available through a simple setup. All the Demandbase customers can access a sample of TrustRadius intent signals from buyers who compare their products with competitors.

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Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

Demandbase | August 25, 2020

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses. The ABM leader had already observed that customers that complete its training have 2.6x higher customer lifetime value (CLV) and are 12% more likely to renew. Using the Tray Platform to automatically track and engage with customers across their educational journey has resulted in a 38% increase in certification completions.

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