New Research Uncovers COVID's Impact on Account-Based Marketing

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle.

MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the pandemic's influence on ABM and marketing leaders. According to the survey, ABM investment is increasing as businesses respond to significant business problems caused by the pandemic, helping marketers to rapidly pivot to make new connections between targets, channels, and content.

About MRP
The only enterprise-class predictive ABM platform is MRP Prelytix. MRP Prelytix is the first ABM technology that enables sales and marketing teams to reduce their environment's complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue for organizations that serve multiple partners, lines of business, geographies, or industries. We power 1,000 ABM programs across six continents with the industry's only real-time predictive analytics and data management, allowing them to coordinate, execute, and optimize their ABM programs over eight channels produced in 20 languages. Prelytix, which is powered by Kx, sits atop the world's fastest streaming analytics database.

About KX
KX, a global leader in real-time streaming analytics, is a subsidiary of First Derivatives plc, a global technology supplier with more than 20 years of experience working with some of the world's leading financial, technological, automotive, industrial, and energy institutions. KX Streaming Analytics is an industry-leading high-performance, in-memory computing, streaming analytics, and operational intelligence platform based on the kdb+ time-series database. It provides the best performance and flexibility for high-volume, data-intensive analytics, and applications in a variety of industries. The Group employs over 2,500 people and works from 14 offices across Europe, North America, and the Asia Pacific.