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Ocean.io Raises $7M to Scale Its Business

Ocean.io Raises $7M
On January 14, Ocean.io, a B2B data platform, announced that it raised $7 million from Peak Investments and existing investors to build strong thought-leadership and expand its presence in current and new markets.

Ocean.io is a Copenhagen-based martech start-up that uses artificial intelligence to help enterprises identify lucrative business targets. As more and more businesses are adopting account-based marketing to grow their revenue. The start-up aims to make ABM intelligent and accurate for its customers by using artificial intelligence and data collected from over 300 million web pages, public databases, and company registries.

“Ocean.io’s machine learning algorithm uses a customer’s actual commercial performance data from their CRM to identify ideal customer profiles, and then searches for matching companies (in terms of work) in Ocean’s database,” Ocean.io CEO Michael Heiberg told Venturebeat. “The company populates this database using machine learning and natural language processing. It crawls hundreds of millions of web pages and synthesizes that data into a single, normalized dataset of the entire market.”

“Our competition makes you start with a blank sheet, and then return only what you ask for. Ocean.io also uses machine learning and natural language processing to identify similar companies, instead of generic industry codes. The result is exponentially more accurate industry categorization, making for zero-waste sales and marketing target lists. The traditional industry codes that our competition relies on to determine what a company actually does are too broad to be useful in the age of account-based marketing and ever-increasing expectations for personalization,” the CEO said.

The investment will facilitate Ocean.io to scale its go-to-market model and grow its presence in the United States and Europe. Its revenue grew by seven times in 2021, and it plans to remain on the same trajectory in 2022. Its current revenue rate is $6 million.

“Our investors have seen the traction we are gaining, including a doubling of client numbers every two months. Every existing investor was involved in the latest funding round, showing the confidence in our capabilities and impact. This investment will help us to grow faster and help our customers as they grow exponentially within their markets,” Heiberg added.

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DemandScience Products Earn a Record 53 Awards in Fall 2023 G2 Reports

GlobeNewswire | October 20, 2023

DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards. At DemandScience, one of our most important goals is to forge trusted partnerships with our clients. Our global team works hard every day to achieve this by providing B2B enterprise organizations with innovative AI-powered marketing solutions that help them tackle complex demand generation problems, exceed their goals and realize a quantifiable return on their investments, said Peter Cannone, Chair and CEO of DemandScience. Since G2 awards are based on verified reviews from real users, being recognized with these awards is a meaningful validation of our approach, the effectiveness of our solutions, and our ability to help clients succeed. In addition to earning more G2 Fall 2023 awards than in any previous quarter, DemandScience won around the world, including the Americas, EMEA, and APAC. News of DemandScience’s G2 wins follows the company’s recent announcement that it is one of only 143 companies in history to be named to the Inc. 5000 list of the fastest-growing private companies for ten consecutive years. Highlights of verified customer reviews of DemandScience on the G2 platform: “Amazing Customer Experience.”“DemandScience has been incredibly helpful in connecting our TAL (Target Account List) to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business…” “Top Performing Content Syndication Vendor.”“DemandScience drives high ROI for our content syndication program, drive(s) high quality leads and are flexible...” “Great Platform for Lead Generation.”“Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts... it has increased the effectiveness of our team's success.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 24 awards: Award Report Easiest To Do Business With Easiest To Do Business With Easiest To Do Business With Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Momentum Leader Momentum Leader Momentum Leader Momentum Leader High Performer High Performer High Performer High Performer High Performer Relationship Index for Enterprise Account-Based Web and Content Experiences Relationship Index for Enterprise Account-Based Advertising Relationship Index for Mid-Market Buyer Intent Data Providers Grid Report for Lead Capture Enterprise Grid Report for Lead Capture Mid-Market Grid Report for Lead Capture Small-Business Grid Report for Lead Capture Americas Regional Grid Report for Lead Capture Enterprise Americas Regional Grid Report for Lead Capture Mid-Market Americas Regional Grid Report for Lead Capture Small-Business Americas Grid Report for Lead Capture EMEA Regional Grid Report for Lead Capture Europe Regional Grid Report for Lead Capture Mid-Market Europe Regional Grid Report for Lead Capture UK Regional Grid Report for Lead Capture Momentum Grid Report for Lead Capture Momentum Grid Report for Account-Based Web and Content Experiences Momentum Grid Report for Account-Based Advertising Momentum Grid Report for Buyer Intent Data Providers Grid Report for Buyer Intent Data Providers Mid-Market Grid Report for Buyer Intent Data Providers Americas Regional Grid Report for Account-Based Web and Content Experiences Americas Regional Grid Report for Buyer Intent Data Providers Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales account intelligence tool for building, sharing, and prioritizing contact lists has won 29 awards: Award Report Fastest Implementation Implementation Index for Small-Business Marketing Account Intelligence Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Small-Business Sales Intelligence Momentum Leader Momentum Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Mining High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer UK Regional Grid Report for Marketing Account Intelligence High Performer UK Regional Grid Report for Lead Intelligence High Performer UK Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Sales Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business UK Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. About DemandScience DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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Account Based Data

6sense Enhances Go-To-Market Team Alignment, Names Latané Conant as Chief Revenue Officer

Business Wire | October 06, 2023

6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales and go-to-market management, most recently as Chief Market Officer (CMO) of 6sense. Building on her strong and cohesive relationships with 6sense GTM leaders, she will lead a unified team that includes sales, customer success, marketing, partnerships, and professional services. Alignment is critical for any go-to-market team, and it’s only possible when you have the right people, processes, and technology to ensure everyone can move swiftly, and in the same direction, together, said Jason Zintak, 6sense CEO. Latané’s empathy for our customers, deep knowledge of our market, and expertise in our platform will pave the way for synergy, growth, and an improved experience for our customers and employees. There's no one more qualified and passionate to take the lead and execute our bold vision. Conant has demonstrated her ability to deliver exceptional value for 6sense and its customers, partners, and other stakeholders during her six-year tenure as 6sense’s CMO. In that time, 6sense experienced 100% year-over-year revenue growth five times. Conant is a creative force propelled by data-driven insights, using her deep understanding of customer behavior and market trends to achieve impressive business goals. Over the past year, she's harnessed the potential of AI to lead innovative initiatives, including a move to generate over 10% of the company’s pipeline autonomously, using 6sense® Conversational Email. “I’m honored and excited to step into this role as 6sense’s first CRO. I consider this a new era of alignment for 6sense. Alignment in service of our customers has always been core to our mission, but by bringing all our revenue functions under one big tent, we’ll be poised to take it to a whole new level,” said Conant. “I’m thrilled to have the opportunity to apply account-based principles to onboarding and adoption, to continue to build our thriving partner ecosystem, and to help our customers achieve incredible results with AI.” Saima Rashid, who has served as 6sense’s SVP of Revenue Analytics, will lead marketing as SVP, Marketing and Revenue Analytics. Rashid joined the company nearly two years ago after experiencing the value and impact of 6sense Revenue AI™ as a customer. With a deep understanding of the platform and its value proposition, knowledge of the market, and strong analytics, leadership, and communication skills, Rashid has significantly contributed to pipeline growth since day one. Major Highlights from the First Half of Fiscal Year 2024 6sense is starting off the second half of FY24 with strong momentum after a successful start to the year. The company continues to differentiate itself as the leading Revenue AI platform for GTM teams through product innovation, by maintaining its proven track record of delivering on an ambitious, customer-informed roadmap. High-performing B2B companies turn to 6sense for intent data, AI-driven next-best-action recommendations, relevant B2B account insights, and buyer contact data, all built into a comprehensive platform that unites sales and marketing to efficiently grow revenue. March 2023 marked the launch of 6sense Revenue AI™ for Sales, which offers a single seamless digital destination where sellers can streamline workflows, uncover hidden opportunities, accurately identify anonymous buyer intent signals, and prioritize accounts that are ready to buy right now. Success Through Innovation and Partnerships Many prominent new products, enhancements, and integrations served as vital catalysts for the company's success this year, including: 6sense® Conversational Email’s AI Writer, which enables demand generation teams to “train their own writer" to create personalized, targeted, and brand-aligned emails to generate prospect demand and pipeline. On-platform campaign management for LinkedIn advertising, which allows customers to launch paid social media campaigns seamlessly within the 6sense platform. Expanded advertising segment sync capabilities to enable customers to use their 6sense ABM audiences off-platform on LinkedIn, Meta (Facebook and Instagram), and Google (search, Gmail, Youtube, etc.). Expanded brand safety and brand suitability controls within 6sense Digital Advertising, which enables customers to customize settings to suit their brand's specific content guidelines. Increased data coverage and accuracy for 6sense’s patented ID graph that allows capture of IPv6 addresses to enhance search results and company matches and provide better protection from impending third-party cookie deprecation, marking an industry-leading achievement. Expanded firmographic and intent data globally, including 29 million net new accounts, which doubled the company account volume in European and APAC regions, while also generating a 20-30% increase in intent data signals. Grew our partner ecosystem by adding referral, reseller, and integration partners such as Peerspot, Intellimize, The ABM Agency, Goodway Group, and Intelligent Demand, and saw significant growth with EMEA agencies, such as Gilroy, Sixandflow, Stein IAS, and Clevertouch. 144% year-to-date membership growth of RevCity, the 6sense customer community site. Customer exchanges are robust with inquiries addressed on average within an hour, often by fellow community members who frequently share knowledge, tips, and ideas. Recognition for Industry Leadership 6sense continues to earn recognition for its platform and technology, culture and workplace, and remarkable market performance. Listed on the Inc. 5000 for fifth consecutive year Featured in the Forbes Cloud 100 for the second consecutive year Named as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 Named toFinancial Times’s Fastest Growing Companies in the Americas 6sense Revenue AI™ for Sales earned “The Sammy” for "Product of the Year" in the 2023 Sales and Marketing Technology Awards program Received "The Goldie" award for the product launch of 6sense Revenue AI™ for Sales from Goldcast.io Earned second MarTech Breakthrough award for Best Account-Based Marketing Platform Recognized as an Inc. Best Workplace for the fourth consecutive year Great Place To Work®, the global authority on workplace culture, recognized 6sense as the #12 in Fortune Best Medium Workplaces™ 2023, #45 in 2023 PEOPLE® Companies that Care, #15 in Fortune Best Workplaces for Millennials™ 2023 (Small And Medium) and #10 in Fortune Best Workplaces in the Bay Area™ 2023 (Small And Medium) Named a “Best Company to Sell For” by Selling Power for the second consecutive year About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.

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Buyer Intent Data

ZoomInfo Enters into Strategic Partnership with The Trade Desk

ZoomInfo | September 08, 2023

ZoomInfo has announced entering a strategic partnership with global-leader advertising technology, The Trade Desk. MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, offers the industry’s first in-house B2B demand-side platform that focuses on meeting the needs of companies doing true B2B ABM. The integration with supply-side platforms assists MarketingOS to enable customers to buy advertisements through real-time actions for placement in leading business publications. ZoomInfo, an industry-leading go-to-market platform to find, acquire, and increase customer base, has announced a strategic integration with The Trade Desk, a worldwide leading provider of advertising technology. The partnership will enable ZoomInfo to access The Trade Desk’s industry-leading platform. Using this, ZoomInfo expands its omnichannel advertising network in order to gain access to more elite publishers and provides display, video, and audio advertisements internationally for the first time. Bryan Law, Chief Marketing Officer of ZoomInfo, said, Our industry-leading audience creation capabilities are built on the strongest data foundation in the market, and with The Trade Desk expanding our reach, we can now provide the best of both worlds. This partnership opens the door for our customers to scale their audiences and unlock new avenues for customer acquisition. [Source – Business Wire] MarketingOS, ZoomInfo's ABM platform, serves as the perfect central hub for executing B2B advertising campaigns. It provides dynamic intent market signals and exclusive categories of intent data that businesses cannot find elsewhere. The platform features the industry's first in-house B2B demand-side platform (DSP), tailor-made for meeting the needs of companies engaged in genuine B2B account-based marketing. It is carefully optimized to align with crucial account context rather than surface-level insights. The platform offers a streamlined approach by directly integrating with leading exchanges and supply-side platforms (SSPs). This integration empowers customers to participate in real-time auctions for ad placement in leading business publications. On the back end, ZoomInfo seamlessly processes users' tailored audiences and campaign details, initiating campaigns programmatically through The Trade Desk's ad auction process. MarketingOS users can now craft advertising campaigns harnessing The Trade Desk's platform innovation, tapping into its extensive inventory access, which boasts the widest industry reach. This enhanced domestic outreach and the capacity to target fresh international audiences promise improved campaign performance and a better ROI, leading to sustained business growth. Ed Chater, SVP of Global Client Service at The Trade Desk, said, ZoomInfo is leading the way for B2B and ABM via their MarketingOS platform, and we’re excited to see our innovation power their capabilities that harness data and decisioned media buying. This is even more exciting when thinking about the available inventory, including connected televisions, that can be bought programmatically, which can change the way B2B marketers plan and execute their campaigns. [Source – Business Wire] In the realm of B2B marketing, organizations have tremendous opportunities to supercharge their marketing campaigns, which brings them close to the right audience, added Charter.

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Buyer Intent Data

DemandScience Products Earn a Record 53 Awards in Fall 2023 G2 Reports

GlobeNewswire | October 20, 2023

DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards. At DemandScience, one of our most important goals is to forge trusted partnerships with our clients. Our global team works hard every day to achieve this by providing B2B enterprise organizations with innovative AI-powered marketing solutions that help them tackle complex demand generation problems, exceed their goals and realize a quantifiable return on their investments, said Peter Cannone, Chair and CEO of DemandScience. Since G2 awards are based on verified reviews from real users, being recognized with these awards is a meaningful validation of our approach, the effectiveness of our solutions, and our ability to help clients succeed. In addition to earning more G2 Fall 2023 awards than in any previous quarter, DemandScience won around the world, including the Americas, EMEA, and APAC. News of DemandScience’s G2 wins follows the company’s recent announcement that it is one of only 143 companies in history to be named to the Inc. 5000 list of the fastest-growing private companies for ten consecutive years. Highlights of verified customer reviews of DemandScience on the G2 platform: “Amazing Customer Experience.”“DemandScience has been incredibly helpful in connecting our TAL (Target Account List) to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business…” “Top Performing Content Syndication Vendor.”“DemandScience drives high ROI for our content syndication program, drive(s) high quality leads and are flexible...” “Great Platform for Lead Generation.”“Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts... it has increased the effectiveness of our team's success.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 24 awards: Award Report Easiest To Do Business With Easiest To Do Business With Easiest To Do Business With Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Momentum Leader Momentum Leader Momentum Leader Momentum Leader High Performer High Performer High Performer High Performer High Performer Relationship Index for Enterprise Account-Based Web and Content Experiences Relationship Index for Enterprise Account-Based Advertising Relationship Index for Mid-Market Buyer Intent Data Providers Grid Report for Lead Capture Enterprise Grid Report for Lead Capture Mid-Market Grid Report for Lead Capture Small-Business Grid Report for Lead Capture Americas Regional Grid Report for Lead Capture Enterprise Americas Regional Grid Report for Lead Capture Mid-Market Americas Regional Grid Report for Lead Capture Small-Business Americas Grid Report for Lead Capture EMEA Regional Grid Report for Lead Capture Europe Regional Grid Report for Lead Capture Mid-Market Europe Regional Grid Report for Lead Capture UK Regional Grid Report for Lead Capture Momentum Grid Report for Lead Capture Momentum Grid Report for Account-Based Web and Content Experiences Momentum Grid Report for Account-Based Advertising Momentum Grid Report for Buyer Intent Data Providers Grid Report for Buyer Intent Data Providers Mid-Market Grid Report for Buyer Intent Data Providers Americas Regional Grid Report for Account-Based Web and Content Experiences Americas Regional Grid Report for Buyer Intent Data Providers Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales account intelligence tool for building, sharing, and prioritizing contact lists has won 29 awards: Award Report Fastest Implementation Implementation Index for Small-Business Marketing Account Intelligence Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Small-Business Sales Intelligence Momentum Leader Momentum Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Mining High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer UK Regional Grid Report for Marketing Account Intelligence High Performer UK Regional Grid Report for Lead Intelligence High Performer UK Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Sales Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business UK Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. About DemandScience DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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Account Based Data

6sense Enhances Go-To-Market Team Alignment, Names Latané Conant as Chief Revenue Officer

Business Wire | October 06, 2023

6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales and go-to-market management, most recently as Chief Market Officer (CMO) of 6sense. Building on her strong and cohesive relationships with 6sense GTM leaders, she will lead a unified team that includes sales, customer success, marketing, partnerships, and professional services. Alignment is critical for any go-to-market team, and it’s only possible when you have the right people, processes, and technology to ensure everyone can move swiftly, and in the same direction, together, said Jason Zintak, 6sense CEO. Latané’s empathy for our customers, deep knowledge of our market, and expertise in our platform will pave the way for synergy, growth, and an improved experience for our customers and employees. There's no one more qualified and passionate to take the lead and execute our bold vision. Conant has demonstrated her ability to deliver exceptional value for 6sense and its customers, partners, and other stakeholders during her six-year tenure as 6sense’s CMO. In that time, 6sense experienced 100% year-over-year revenue growth five times. Conant is a creative force propelled by data-driven insights, using her deep understanding of customer behavior and market trends to achieve impressive business goals. Over the past year, she's harnessed the potential of AI to lead innovative initiatives, including a move to generate over 10% of the company’s pipeline autonomously, using 6sense® Conversational Email. “I’m honored and excited to step into this role as 6sense’s first CRO. I consider this a new era of alignment for 6sense. Alignment in service of our customers has always been core to our mission, but by bringing all our revenue functions under one big tent, we’ll be poised to take it to a whole new level,” said Conant. “I’m thrilled to have the opportunity to apply account-based principles to onboarding and adoption, to continue to build our thriving partner ecosystem, and to help our customers achieve incredible results with AI.” Saima Rashid, who has served as 6sense’s SVP of Revenue Analytics, will lead marketing as SVP, Marketing and Revenue Analytics. Rashid joined the company nearly two years ago after experiencing the value and impact of 6sense Revenue AI™ as a customer. With a deep understanding of the platform and its value proposition, knowledge of the market, and strong analytics, leadership, and communication skills, Rashid has significantly contributed to pipeline growth since day one. Major Highlights from the First Half of Fiscal Year 2024 6sense is starting off the second half of FY24 with strong momentum after a successful start to the year. The company continues to differentiate itself as the leading Revenue AI platform for GTM teams through product innovation, by maintaining its proven track record of delivering on an ambitious, customer-informed roadmap. High-performing B2B companies turn to 6sense for intent data, AI-driven next-best-action recommendations, relevant B2B account insights, and buyer contact data, all built into a comprehensive platform that unites sales and marketing to efficiently grow revenue. March 2023 marked the launch of 6sense Revenue AI™ for Sales, which offers a single seamless digital destination where sellers can streamline workflows, uncover hidden opportunities, accurately identify anonymous buyer intent signals, and prioritize accounts that are ready to buy right now. Success Through Innovation and Partnerships Many prominent new products, enhancements, and integrations served as vital catalysts for the company's success this year, including: 6sense® Conversational Email’s AI Writer, which enables demand generation teams to “train their own writer" to create personalized, targeted, and brand-aligned emails to generate prospect demand and pipeline. On-platform campaign management for LinkedIn advertising, which allows customers to launch paid social media campaigns seamlessly within the 6sense platform. Expanded advertising segment sync capabilities to enable customers to use their 6sense ABM audiences off-platform on LinkedIn, Meta (Facebook and Instagram), and Google (search, Gmail, Youtube, etc.). Expanded brand safety and brand suitability controls within 6sense Digital Advertising, which enables customers to customize settings to suit their brand's specific content guidelines. Increased data coverage and accuracy for 6sense’s patented ID graph that allows capture of IPv6 addresses to enhance search results and company matches and provide better protection from impending third-party cookie deprecation, marking an industry-leading achievement. Expanded firmographic and intent data globally, including 29 million net new accounts, which doubled the company account volume in European and APAC regions, while also generating a 20-30% increase in intent data signals. Grew our partner ecosystem by adding referral, reseller, and integration partners such as Peerspot, Intellimize, The ABM Agency, Goodway Group, and Intelligent Demand, and saw significant growth with EMEA agencies, such as Gilroy, Sixandflow, Stein IAS, and Clevertouch. 144% year-to-date membership growth of RevCity, the 6sense customer community site. Customer exchanges are robust with inquiries addressed on average within an hour, often by fellow community members who frequently share knowledge, tips, and ideas. Recognition for Industry Leadership 6sense continues to earn recognition for its platform and technology, culture and workplace, and remarkable market performance. Listed on the Inc. 5000 for fifth consecutive year Featured in the Forbes Cloud 100 for the second consecutive year Named as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 Named toFinancial Times’s Fastest Growing Companies in the Americas 6sense Revenue AI™ for Sales earned “The Sammy” for "Product of the Year" in the 2023 Sales and Marketing Technology Awards program Received "The Goldie" award for the product launch of 6sense Revenue AI™ for Sales from Goldcast.io Earned second MarTech Breakthrough award for Best Account-Based Marketing Platform Recognized as an Inc. Best Workplace for the fourth consecutive year Great Place To Work®, the global authority on workplace culture, recognized 6sense as the #12 in Fortune Best Medium Workplaces™ 2023, #45 in 2023 PEOPLE® Companies that Care, #15 in Fortune Best Workplaces for Millennials™ 2023 (Small And Medium) and #10 in Fortune Best Workplaces in the Bay Area™ 2023 (Small And Medium) Named a “Best Company to Sell For” by Selling Power for the second consecutive year About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.

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Buyer Intent Data

ZoomInfo Enters into Strategic Partnership with The Trade Desk

ZoomInfo | September 08, 2023

ZoomInfo has announced entering a strategic partnership with global-leader advertising technology, The Trade Desk. MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, offers the industry’s first in-house B2B demand-side platform that focuses on meeting the needs of companies doing true B2B ABM. The integration with supply-side platforms assists MarketingOS to enable customers to buy advertisements through real-time actions for placement in leading business publications. ZoomInfo, an industry-leading go-to-market platform to find, acquire, and increase customer base, has announced a strategic integration with The Trade Desk, a worldwide leading provider of advertising technology. The partnership will enable ZoomInfo to access The Trade Desk’s industry-leading platform. Using this, ZoomInfo expands its omnichannel advertising network in order to gain access to more elite publishers and provides display, video, and audio advertisements internationally for the first time. Bryan Law, Chief Marketing Officer of ZoomInfo, said, Our industry-leading audience creation capabilities are built on the strongest data foundation in the market, and with The Trade Desk expanding our reach, we can now provide the best of both worlds. This partnership opens the door for our customers to scale their audiences and unlock new avenues for customer acquisition. [Source – Business Wire] MarketingOS, ZoomInfo's ABM platform, serves as the perfect central hub for executing B2B advertising campaigns. It provides dynamic intent market signals and exclusive categories of intent data that businesses cannot find elsewhere. The platform features the industry's first in-house B2B demand-side platform (DSP), tailor-made for meeting the needs of companies engaged in genuine B2B account-based marketing. It is carefully optimized to align with crucial account context rather than surface-level insights. The platform offers a streamlined approach by directly integrating with leading exchanges and supply-side platforms (SSPs). This integration empowers customers to participate in real-time auctions for ad placement in leading business publications. On the back end, ZoomInfo seamlessly processes users' tailored audiences and campaign details, initiating campaigns programmatically through The Trade Desk's ad auction process. MarketingOS users can now craft advertising campaigns harnessing The Trade Desk's platform innovation, tapping into its extensive inventory access, which boasts the widest industry reach. This enhanced domestic outreach and the capacity to target fresh international audiences promise improved campaign performance and a better ROI, leading to sustained business growth. Ed Chater, SVP of Global Client Service at The Trade Desk, said, ZoomInfo is leading the way for B2B and ABM via their MarketingOS platform, and we’re excited to see our innovation power their capabilities that harness data and decisioned media buying. This is even more exciting when thinking about the available inventory, including connected televisions, that can be bought programmatically, which can change the way B2B marketers plan and execute their campaigns. [Source – Business Wire] In the realm of B2B marketing, organizations have tremendous opportunities to supercharge their marketing campaigns, which brings them close to the right audience, added Charter.

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