ABM ACCOUNTS

Ocean.io Raises $7M to Scale Its Business

Ocean.io | January 17, 2022

Ocean.io Raises $7M
On January 14, Ocean.io, a B2B data platform, announced that it raised $7 million from Peak Investments and existing investors to build strong thought-leadership and expand its presence in current and new markets.

Ocean.io is a Copenhagen-based martech start-up that uses artificial intelligence to help enterprises identify lucrative business targets. As more and more businesses are adopting account-based marketing to grow their revenue. The start-up aims to make ABM intelligent and accurate for its customers by using artificial intelligence and data collected from over 300 million web pages, public databases, and company registries.

“Ocean.io’s machine learning algorithm uses a customer’s actual commercial performance data from their CRM to identify ideal customer profiles, and then searches for matching companies (in terms of work) in Ocean’s database,” Ocean.io CEO Michael Heiberg told Venturebeat. “The company populates this database using machine learning and natural language processing. It crawls hundreds of millions of web pages and synthesizes that data into a single, normalized dataset of the entire market.”

“Our competition makes you start with a blank sheet, and then return only what you ask for. Ocean.io also uses machine learning and natural language processing to identify similar companies, instead of generic industry codes. The result is exponentially more accurate industry categorization, making for zero-waste sales and marketing target lists. The traditional industry codes that our competition relies on to determine what a company actually does are too broad to be useful in the age of account-based marketing and ever-increasing expectations for personalization,” the CEO said.

The investment will facilitate Ocean.io to scale its go-to-market model and grow its presence in the United States and Europe. Its revenue grew by seven times in 2021, and it plans to remain on the same trajectory in 2022. Its current revenue rate is $6 million.

“Our investors have seen the traction we are gaining, including a doubling of client numbers every two months. Every existing investor was involved in the latest funding round, showing the confidence in our capabilities and impact. This investment will help us to grow faster and help our customers as they grow exponentially within their markets,” Heiberg added.

Spotlight

Marketing integrations are at the heart of Act-On’s marketing technology software. Our CRM connectors, Zoom integration, and Zapier network allow you to engage your target audiences like never before while collecting and analyzing critical data in real-time. As you strive to establish and extend valuable relationships, Act-On’s MarTech stack integrations will inform and influence every stage of the customer lifecycle.

Spotlight

Marketing integrations are at the heart of Act-On’s marketing technology software. Our CRM connectors, Zoom integration, and Zapier network allow you to engage your target audiences like never before while collecting and analyzing critical data in real-time. As you strive to establish and extend valuable relationships, Act-On’s MarTech stack integrations will inform and influence every stage of the customer lifecycle.

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CORE ABM, ABM ACCOUNTS

Madison Logic Caps off Record Year with 16 Awards in G2 Winter 2023 Reports

Madison Logic | December 15, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid®. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Other badges for Easiest to Do Business With, Easiest to Administer, and Best Estimated ROI further reinforce the value Madison Logic delivers to its clients. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence. “At a time when many technology companies are scaling back, Madison Logic continues to grow,” said Tom O’Regan, CEO of Madison Logic. “At a time when many technology companies are scaling back, Madison Logic continues to grow,” said Tom O’Regan, CEO of Madison Logic. “Our data-driven, full-funnel account-based approach delivers the value and results necessary for B2B marketers to succeed. We are beyond proud of our Leader recognition and high customer rating on G2. With our continued growth and record revenue retention, Madison Logic is well-positioned to help marketers maintain a persistent presence in the market and drive better performance across the sales cycle in the next year and beyond.” Faced with larger buying committees and longer, more complex buyer journeys, today's B2B marketers need access to better data and smarter strategies that engage accounts across multiple channels with the best message for each decision-maker. With Madison Logic's data-driven, full-funnel approach, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Results of the G2 Grid reports are calculated based on verified customer satisfaction and market presence within a product category. Customer reviews reflect the value of ML Insights, a combined data set that provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. By having access to real-time buyer data, marketers are able to maximize their spend by focusing on the accounts most likely to buy and activate multi-channel campaigns that drive more conversions and higher ROI. Madison Logic was named a Leader across three categories in the G2 Winter 2023 Grid: Account-Based Advertising Marketing Account Intelligence Buyer Intent Data Providers Additional recognition in the G2 Winter 2023 Grid includes: High Performer, Enterprise Marketing Account Intelligence High Performer, Mid-Market Marketing Account Intelligence High Performer, Mid-Market Account-Based Orchestration Platforms Easiest to Do Business With, Enterprise Marketing Account Intelligence Easiest to Do Business With, Mid-Market Account-Based Orchestration Platforms Best Support, Mid-Market Account-Based Orchestration Platforms Best Estimated ROI, Mid-Market Account-Based Orchestration Platforms Best Estimated ROI, Overall Account Data Management Easiest to Administer, Mid-Market Buyer Intent Data Providers Easiest Setup, Mid-Market Buyer Intent Data Providers Easiest Setup, Mid-Market Account-Based Orchestration Platforms Best Meets Requirements, Mid-Market Account-Based Orchestration Platforms Easiest Administration, Mid-Market Account-Based Orchestration Platforms G2 is the world’s largest and most trusted peer-to-peer business solutions review platform. To learn more about what customers have to say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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ABM ACCOUNTS

Fusion92 Acquires Big Footprint to Boost Growth Marketing Capabilities

Fusion92 | January 06, 2023

Fusion92, a marketing transformation company based in Chicago, has acquired Big Footprint, a search-centric digital agency based in Denver. With this purchase, Fusion92 will be able to learn more about digital marketing and SEO, which will help the company better serve its clients. Big Footprint will bring its expertise in search engine marketing to Fusion92, allowing the company to enhance its offerings in technical and on-page search engine optimization, website architecture, and authority development. This is the third acquisition made by Fusion92 in 2022, following the acquisitions of DP+ and Conversion Fanatics. With these purchases, Fusion92 is putting together a full suite of digital marketing services to help their clients reach their goals. "Integrating Big Footprint's expertise—notably their results-driven, measurable SEM capabilities—enhances Fusion92's offering around technical and on-page SEO, website architecture, and authority development, adding search power to our end-to-end holistic offering. We are thrilled to expand our team with a diverse, authentic group that not only takes good care of clients and each other but also brings their unique perspectives to the table to enhance our consultative offering for brands." Matt Murphy, founder and CEO of Fusion92 Fusion92 is interested in acquiring companies that specialize in data science, website/IT, business transformation, and consultative marketing solutions. With the acquisition of Big Footprint, Fusion92 is well on its way to becoming a leader in marketing transformation. About Fusion92 Fusion92 is an independent marketing transformation company that has been around since 1999. It is based in Chicago and is backed by Serata Capital Partners and Landon Capital Partners. The company has a big presence in Detroit, Austin, and Denver, and it offers a full stack of services and products that help brands get huge returns. Fusion92 works with B2B and B2C clients as a trusted advisor and partner, using the firm's expertise to find new ways to solve business problems. Fusion92 offers a variety of creative solutions that are based on data and speed up growth.

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NetLine Reaches Milestone, Recognized as a B2B Demand Generation Leader for 5 Consecutive Years

NetLine Corporation, G2 | November 18, 2022

NetLine, an Informa Tech company, has reached a remarkable milestone, once again being names as a B2B leader by G2, the #1 business solutions review site. In its Fall 2022 Report, G2 shares that NetLine finished the Fall 2022 review period with a 98% rating in the Quality of Support category, outperforming the average score by 6%—and 11% higher than ZoomInfo. For the 20th quarter in a row, the company earned high marks within G2's Lead Capture class, a cohort of 35 demand-centric businesses, besting two of its scores from G2's Summer 2022 Report. Overall, NetLine outperformed group averages in seven of G2 Grid® Report's eight categories in the Lead Capture field. The company also received one percent gains to its scores within the Ease of Admin and Ease of Setup categories, even besting its previous Net Promoter Score. To be included in the report, companies were required to have received ten or more reviews. VP of Client Services Melissa Becht expressed her amazement on the company being named a G2 Leader once more. "Achieving anything over the course of five straight years is a remarkable feat," Becht said. "This recognition is merely a reflection of the commitment we've made to our customers and their appreciation of NetLine and our team. It's a tremendous honor and one we continue to be humbled by. Our goal is to always exceed expectations and that will never change." Following the company's acquisition by Informa Tech, NetLine remains poised to disrupt the B2B sales acceleration process while continuing to focus on democratizing the best content-centric lead generation opportunities for B2B customers. The company has also placed its sights on delivering actionable buyer-level intent data—a corner of the market that's not yet lived up to its market promises. Chief Strategy Officer David Fortino shared his excitement on the company being recognized for five consecutive years while also keeping an eye on the future. "To consistently be named a G2 Leader over the course of the past half decade is quite an honor," Fortino said. Chief Strategy Officer David Fortino shared his excitement on the company being recognized for five consecutive years while also keeping an eye on the future. "To consistently be named a G2 Leader over the course of the past half decade is quite an honor," Fortino said. "Our clients rely on NetLine to deliver and we've been able to match, if not exceed, those expectations. We hope that our plans for 2023 make them and their peers even more eager to keep leaning on us as a pillar of their demand generation strategies." To learn more about what real users have said about NetLine or to leave a review, visit G2 Crowd's NetLine Corporation review page. About NetLine Corporation NetLine Corporation empowers B2B Marketers with the reach, technology, and expertise required to drive scalable lead generation results and accelerate the sales funnel. Operating the largest B2B content syndication lead generation network, NetLine reaches 125 million unique visitors and processes more than 700 thousand leads monthly across 300 industry sectors. NetLine's AudienceTarget™ technology drives prospect discovery, quality customer lead acquisition, and buyer engagement from real prospect intent as professionals consume content directly across the network. Superior quality, on demand access, and advanced campaign reports enable all clients to achieve lead generation success. Founded in 1994, NetLine is a part of Informa Tech, a FTSE100 leading provider of market insight and market access to the global technology industry. Successful B2B Marketers Start with NetLine, visit www.netline.com. About G2 Crowd G2 Crowd, the world's leading business solution review platform, leverages more than 381,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2 Crowd.

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