ABM ACCOUNTS

ON24 Launches New ON24 Partner Network

ON24 | February 23, 2022

ON24 Partner Network
On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies.

“The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, Founder & CEO at ON24.

“The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, Founder & CEO at ON24. “Our continued commitment and investment in our partner ecosystem will help accelerate customer success with the ON24 platform and our next phase of company growth.”

“Through a growing, diverse community of companies working together, we can better support our joint customers and help them optimize the digital buyer journey,” said Byron Bardy, Vice President of corporate development and strategic alliances. “With the ON24 Partner Network, customers can access digital experts to maximize their sales and marketing potential using the ON24 platform.”

ON24 is committed to helping companies enhance their digital capabilities throughout every stage of the buyer journey. It uses first-party engagement data across the buyers’ sales and marketing activities. The ON24 platform is a one-stop-shop to innovate across their go-to-market operations and drive revenue growth.

Transforming customer engagement and making first-person data an enabler across businesses has become a priority for B2B companies. They are increasing their digital investments towards this end. The ON24 Partner Network provides marketers with a network of partners so they can integrate multiple solutions and unite buyer data with the platform. They can find new technologies and connect with verified vendors. Additionally, they can also discover new ways to engage audiences and procure prospect and customer data.

Partners who will use the ON24 Partner Network can access new co-selling, co-marketing, and integration opportunities with other ON24 partners. They can reach new markets, expand their product and service offerings to more prospects to help customers remain updated with the changing market needs.

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Terminus Strengthens Go-To-Market Leadership With Key Promotions

Terminus | December 09, 2022

Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer. "I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that champions marketers and helps them drive sustainable revenue growth," said Cunningham. "I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that champions marketers and helps them drive sustainable revenue growth," said Cunningham. "But recently, that story has been lost in the noise with new players entering the space and shifting the definition of what ABM truly is. I joined Terminus to reclaim that narrative and take back our rightful place as the unequivocal leader in ABM." A versatile SaaS marketing executive, Cunningham brings a strong track record of aligning go-to-market teams to achieve sustainable revenue growth. Before joining Terminus as senior vice president of marketing, Cunningham bolstered her experience at B2B marketing agencies, consulting global Fortune 500 brands on ABM, demand generation, brand, PR and digital. Most recently, she served in executive leadership roles at high-growth SaaS companies, including Boardable and Conga, where she successfully optimized and scaled their marketing engines. "B2B marketing has reached a tipping point,” Cunningham continued. “Changing market conditions, buying behaviors, and data privacy regulations are shaking the go-to-market foundation. By refocusing on revenue impact, efficiency and predictability, marketers have the unique opportunity to shift the conversation away from vanity metrics like lead generation to true business impact of revenue generation. At Terminus, we're equipping our customers with the tools to not only survive but thrive in this market, surrounding their ideal customers with multi-channel experiences fueled by first-party data, best-in-class advertising, and a scalable ABM approach." Joining Cunningham on the leadership team, Lassy was promoted to chief product officer to help transform Terminus’ go-to-market strategy. In his role, Lassy will modernize Terminus’ product lifecycle management, enhance its go-to-market positioning, and invest in future innovation to continue delivering the most comprehensive ABM platform for B2B marketers. Before Terminus, Lassy strengthened his enterprise software experience at Experian, where he led product innovation, strategy, architecture and development. When Experian spun off Cheetah Digital in 2017, Lassy joined as senior vice president of product and chief architect to scale the company’s global product strategy. "As a product-first leader in the MarTech space, I've always appreciated Terminus' commitment to building a platform for the people actually leading the charge—marketers," said Lassy. "When the opportunity arose to help lead the company's go-to-market strategy transformation, I didn't think twice. With marketers feeling pressured to drive revenue outcomes, we're focused on delivering an action-oriented ABM platform that provides distinctive multi-channel experiences rooted in best-in-class data." Today’s announcement marks a significant milestone for Terminus. Cunningham and Lassy’s deep understanding of marketers’ pain points and expertise in bridging the revenue impact gap to drive efficient growth will be pivotal in strengthening the company’s market position. This announcement follows the company’s recognition as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report, and The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. For more information about how Terminus helps marketers drive revenue for sustainable growth, visit Terminus.com. About Terminus Terminus is the industry’s only true account-based marketing (ABM) platform for revenue growth. As the ABM category pioneer, our mission is to empower marketers to drive revenue impact for a sustainable growth advantage. 1000+ customers, including Gainsight, Roche, and Dow Jones, have turned marketing into a growth engine with our industry-leading first-party data, B2B advertising, and multi-channel engagement platform. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters. Visit terminus.com to learn more or connect with us on LinkedIn.

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6sense Wins Three TrustRadius Winter 2023 Best of Awards for ABM

6Sense, TrustRadius | February 03, 2023

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Chatmeter Announces Cynthia Sener as Its New President

Chatmeter | January 03, 2023

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