ABM ACCOUNTS

ON24 Launches New ON24 Partner Network

ON24 | February 23, 2022

ON24 Partner Network
On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies.

“The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, Founder & CEO at ON24.

“The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, Founder & CEO at ON24. “Our continued commitment and investment in our partner ecosystem will help accelerate customer success with the ON24 platform and our next phase of company growth.”

“Through a growing, diverse community of companies working together, we can better support our joint customers and help them optimize the digital buyer journey,” said Byron Bardy, Vice President of corporate development and strategic alliances. “With the ON24 Partner Network, customers can access digital experts to maximize their sales and marketing potential using the ON24 platform.”

ON24 is committed to helping companies enhance their digital capabilities throughout every stage of the buyer journey. It uses first-party engagement data across the buyers’ sales and marketing activities. The ON24 platform is a one-stop-shop to innovate across their go-to-market operations and drive revenue growth.

Transforming customer engagement and making first-person data an enabler across businesses has become a priority for B2B companies. They are increasing their digital investments towards this end. The ON24 Partner Network provides marketers with a network of partners so they can integrate multiple solutions and unite buyer data with the platform. They can find new technologies and connect with verified vendors. Additionally, they can also discover new ways to engage audiences and procure prospect and customer data.

Partners who will use the ON24 Partner Network can access new co-selling, co-marketing, and integration opportunities with other ON24 partners. They can reach new markets, expand their product and service offerings to more prospects to help customers remain updated with the changing market needs.

Spotlight

What’s the relationship between bad poetry and targeted marketing campaigns?On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers.

Spotlight

What’s the relationship between bad poetry and targeted marketing campaigns?On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers.

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ABM ACCOUNTS

Selling Signals Acquired by TechnologyAdvice as Part of Marc Waring Ventures Deal

Selling Signals, TechnologyAdvice | August 23, 2022

Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022. "We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals. "We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals. "The mission and vision of TechnologyAdvice closely align with our own, and we look forward to collaborating with other media brands in their portfolio to grow our collective audience of B2B tech buyers." The acquisition provides Selling Signals the resources to pursue its vision of becoming the go-to digital resource and community for sales professionals. Through this purchase, Selling Signals will also work directly with the TechnologyAdvice team to deliver the best information to technology buyers and vendors across its entire portfolio of online publications. About Selling Signals Selling Signals is an online publication with the mission of providing the most comprehensive and actionable advice for salespeople on the internet. We help our community of readers solve real problems through in-depth ultimate guides, how-to articles, and independent software reviews written by our editorial team of sales experts. Current topics include lead generation, lead nurturing, deal-closing, and sales software. Visit SellingSignals.com for more. About TechnologyAdvice TechnologyAdvice is a leading B2B platform, delivering advice and facilitating connections between business technology decision-makers and the world's best technology companies. They have been listed in the Inc. 5000 list of America's fastest growing private companies six times, and are a six-time recipient of the annual Tennessee Top Workplaces awards. The TechnologyAdvice portfolio includes 20 digital media brands which connect over two million technology buyers with the world's best technology companies each year. For more information visit TechnologyAdvice.com.

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TechTarget Named a Leader in Account-Based Marketing (ABM) in Report from Global Analyst Firm Quadrant Knowledge Solutions

TechTarget | July 22, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. This research provides strategic information for technology vendors to better understand the existing market, support their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position. TechTarget is the top-rated global ABM vendor in the report exclusively serving enterprise technology. The Company was recognized for its technology excellence, market-leading intent data, customer impact and strong global ABM offerings. Quadrant Knowledge Solutions believes that with its “sophisticated ABM capabilities and strong industry expertise, TechTarget is positioned to increase its share in the global ABM market.” “TechTarget’s broad and flexible ABM platform is equipped with robust ABM capabilities that assist organizations by offering deep insights into customer buying behavior and allowing marketing teams to develop enhanced customer engagement and orchestration,” said Magha Rungta, Analyst, Quadrant Knowledge Solutions. “The Company continues to deliver end-to-end value across its client’s go-to-market through its key differentiators including Intent data at the account, buying team and individual level as well as the scope and scale of self-service & managed services for ABM.” To learn more about the ABM Platform market and TechTarget’s comprehensive capabilities, read this Knowledge Brief. “We are honored to be named as a global leader in ABM by Quadrant Knowledge Solutions,” said Michael Cotoia, Chief Executive Officer, TechTarget. “We are honored to be named as a global leader in ABM by Quadrant Knowledge Solutions,” said Michael Cotoia, Chief Executive Officer, TechTarget. “Account-based marketing is a high priority for many of our customers, and we are extremely proud to be recognized for our ability to deliver better ABM programs and results for them worldwide.” Based on the strength of Priority Engine™, its SaaS-based account and prospect-level intent data platform, combined with a comprehensive set of managed ABM engagement services, TechTarget delivers breakthrough outcomes for its customers through better data and better execution. To learn more about TechTarget’s ABM strategy and execution capabilities, download the 2022 SPARK Matrix™ – Account-Based Marketing (ABM) Platforms report. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs

Magnolia Communications | September 16, 2022

Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range of digital marketing services. ABM offers clients a new approach to generating qualified leads that increase the volume and velocity of sales. Magnolia Communications has designed its ABM program to help redefine the sales and marketing relationship within its clients’ organizations. A tailor-made playbook and 360-degree strategy enable the team at Magnolia to maximize customer interactions and touchpoints. By employing a phased approach, the company can ensure every ABM strategy put into action is methodical and strategic by identifying integral elements such as key stakeholders, valuable accounts, customer personas, personalization and more, helping clients get to market faster. “Making ABM accessible to SMEs that thought it was out of their reach was a key goal of our offering. Many clients have asked us if ABM is a practical, viable demand generation for smaller SMEs, and the answer is absolutely 100%,” said Phoebe Yong, President & Founder, Magnolia Communications. “Making ABM accessible to SMEs that thought it was out of their reach was a key goal of our offering. Many clients have asked us if ABM is a practical, viable demand generation for smaller SMEs, and the answer is absolutely 100%,” said Phoebe Yong, President & Founder, Magnolia Communications. “Our recent partnership with Terminus and ON24 gives clients who want to use a tailor-made approach to ABM and align sales and marketing reach their target accounts in a practical and feasible manner.” Magnolia Communications recently celebrated its 18th anniversary. Since opening its door as a PR consulting company in 2004, Magnolia has expanded its services and team into a full-service demand generation agency offering an array of services to deliver a 360-degree approach. The addition of account-based marketing services to the company’s offerings confirms its commitment to delivering results for clients, embracing new trends and challenging the status quo. To find out if our ABM solution is right for your business, please visit: https://magnoliamc.com/services/account-based-marketing/ About Magnolia Communications Magnolia Communications is an award-winning, full-service, B2B demand generation agency, specializing in public relations, digital marketing, content marketing, and communications strategy. Ranked among the Top 10 PR agencies in Canada via Clutch B2B Ratings & Reviews, we’re sophisticated and solutions-based, serving local, national, and international clients with insight and integrity. We’re constantly hungry for creativity, daringly innovative and unabashedly fearless, known for challenging the status quo and bringing new ideas and fresh thinking to the table.

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