ABM ACCOUNTS

ON24 Launches New ON24 Partner Network

ON24 | February 23, 2022

ON24 Partner Network
On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies.

“The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, Founder & CEO at ON24.

“The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, Founder & CEO at ON24. “Our continued commitment and investment in our partner ecosystem will help accelerate customer success with the ON24 platform and our next phase of company growth.”

“Through a growing, diverse community of companies working together, we can better support our joint customers and help them optimize the digital buyer journey,” said Byron Bardy, Vice President of corporate development and strategic alliances. “With the ON24 Partner Network, customers can access digital experts to maximize their sales and marketing potential using the ON24 platform.”

ON24 is committed to helping companies enhance their digital capabilities throughout every stage of the buyer journey. It uses first-party engagement data across the buyers’ sales and marketing activities. The ON24 platform is a one-stop-shop to innovate across their go-to-market operations and drive revenue growth.

Transforming customer engagement and making first-person data an enabler across businesses has become a priority for B2B companies. They are increasing their digital investments towards this end. The ON24 Partner Network provides marketers with a network of partners so they can integrate multiple solutions and unite buyer data with the platform. They can find new technologies and connect with verified vendors. Additionally, they can also discover new ways to engage audiences and procure prospect and customer data.

Partners who will use the ON24 Partner Network can access new co-selling, co-marketing, and integration opportunities with other ON24 partners. They can reach new markets, expand their product and service offerings to more prospects to help customers remain updated with the changing market needs.

Spotlight

That’s because the B2B buyer is now entrenched in an age of ‘information abundance’ with all the resources they need to self-educate. In fact, it now takes an average of 19 months to create a new B2B customer and seven touches to convert a ‘prospect’ to a ‘customer’. It all means marketing’s role has transformed beyond recognition. When salespeople were all buyers had to engage with in order to learn about a product it made sense for marketers to throw any lead they could scrape together into the CRM...

Spotlight

That’s because the B2B buyer is now entrenched in an age of ‘information abundance’ with all the resources they need to self-educate. In fact, it now takes an average of 19 months to create a new B2B customer and seven touches to convert a ‘prospect’ to a ‘customer’. It all means marketing’s role has transformed beyond recognition. When salespeople were all buyers had to engage with in order to learn about a product it made sense for marketers to throw any lead they could scrape together into the CRM...

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