PwC launches CMO growth agenda program

PwC Australia has taken the wrappers off a new CMO Growth Agenda program aimed at helping marketing chiefs better link business transformation, customer experience, and marketing to enterprise business ambitions. The new program is being launched in conjunction with Melbourne Business School, with the Marketing Academy contributing learning modules, and has been spearheaded by PwC’s latest recruit and former Suncorp customer chief, Mark Reinke. According to PwC, the invite-only program will encompass bespoke forums, led by its own subject matter experts and featuring international speakers as well as peer-to-peer learning. The cohort will meet in both Melbourne and Sydney.