ABM ACCOUNTS

Red House B2B Marketing, A Provider Of ABM Solutions, Has Expanded Its Leadership Team

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations.

The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services.

Grey Williams joined the firm as Vice President of Marketing Operations, bringing 25 years of expertise in top management roles with national and worldwide agencies like as Digitas, Moxie, BKV, and Critical Mass. Williams joins Red House from Rangle.io, and his considerable experience in data planning, marketing automation, and overall digital execution will strengthen the firm's capacity to assist clients achieve their objectives.

“We are constantly pushing the envelope with new and innovative ways to engage the customers and prospects of our B2B clients, with a seamless and personalised user experience that is increasingly driven by data and digital,” said Joe Youngs, Senior Vice President and Head of Consulting Services at Red House. “Grey offers a depth of skill and experience that is already influencing the strategic suggestions and breakthrough creative output that Red House creates for clients,” he continued.

Red House B2B Marketing assists customers in achieving their objectives by implementing effective, data-driven marketing strategies that produce great results. The agency is a full-service organisation that provides integrated solutions including account-based marketing, content and digital marketing, as well as services like analytics, automation, creative, and website building.

Spotlight

Market segmentation studies should ultimately inform marketing decisions. In order for this to happen, segments must be high quality (i.e., cluster members are similar to each other and clusters are distinct from other clusters) and effective in driving marketing tactics.

Spotlight

Market segmentation studies should ultimately inform marketing decisions. In order for this to happen, segments must be high quality (i.e., cluster members are similar to each other and clusters are distinct from other clusters) and effective in driving marketing tactics.

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ACCOUNT BASED DATA

TechTarget Named a G2 Grid Report Leader in Buyer Intent Data, Marketing Intelligence and Sales Intelligence for 11th Consecutive Time

TechTarget | July 16, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Summer 2022 , the Grid Report for Marketing Account Intelligence Software – Summer 2022, and the Grid Report for Sales Intelligence Software – Summer 2022, the 11th consecutive quarter the Company has achieved this honor. Additionally, TechTarget was named a leader in the following 6 reports: Mid-Market Grid Report for Buyer Intent Data Tools – Summer 2022 Enterprise Grid Report for Sales Intelligence Software – Summer 2022 Mid-Market Grid Report for Sales Intelligence Software – Summer 2022 Enterprise Grid Report for Marketing Account Intelligence Software – Summer 2022 Mid-Market Grid Report for Marketing Account Intelligence Software – Summer 2022 Small Business Grid Report for Marketing Account Intelligence Software – Summer 2022 G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.” TechTarget was recognized specifically for the success customers of all sizes are having with Priority EngineTM, its SaaS-based purchase intent insight platform and the services it offers. “We are extremely pleased to once again be recognized as a leader by our customers,” said Michael Cotoia, Chief Executive Officer, TechTarget. “We are extremely pleased to once again be recognized as a leader by our customers,” said Michael Cotoia, Chief Executive Officer, TechTarget. “Our number one priority is to ensure our customers’ success across all markets and segments. We are helping them leverage the power of real purchase intent to deliver better outcomes for their business.” TechTarget has cemented its leadership in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of decision-support content across TechTarget’s network of over 150+ enterprise technology-specific websites and 1,125 webinar channels as well as its suite of marketing and sales engagement services. For more information on TechTarget customer success, visit www.techtarget.com/customer-success/. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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TARGETED ACCOUNT STRATEGY

ZoomInfo Partners with Sales Confidence to Empower Revenue Professionals Through Sales Solutions and Data Privacy Compliance

ZoomInfo | July 06, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced a strategic partnership with Sales Confidence, enabling revenue professionals in the U.K. and worldwide to benefit from ZoomInfo’s top sales solutions and data privacy compliance leadership. As a Sales Confidence Titanium Sponsor, ZoomInfo will make its inaugural appearance at SaaSGrowth2022, Europe’s top business-to-business sales, revenue, and marketing leadership conference, on Wednesday, July 6. The conference aims to expand networks and reimagine the world of sales with more than 1,500 revenue leaders from across Europe expected to attend. Three ZoomInfo leaders – Ryan Oosterveld, Head of New Business in EMEA; Nadeem Khan, Head of R&G in EMEA; and Ali Syed, Head of Enterprise Growth in EMEA – will share their thought leadership as featured speakers at the conference. They will discuss approaches to build scalable, successful sales processes, techniques to succeed when building a winning sales culture, and the importance of diversity and inclusion in sales. “We are thrilled to partner with Sales Confidence and share our vision to elevate sales professionals and equip them to increase revenue,” said Ray Mariano, Senior Vice President of International Revenue at ZoomInfo. “We continue to make investments in Europe, as we expand that market with the best data, tools, insights, and technology in an integrated platform to help drive an efficient go-to-market motion.” “I'm excited to have Zoominfo support the Sales Confidence community,” said Sales Confidence Founder and CEO James Ski. “I'm excited to have Zoominfo support the Sales Confidence community,” said Sales Confidence Founder and CEO James Ski. “As the world leader in modern go-to-market software, data, and intelligence they are perfectly equipped to advise, inspire, and support our global community of revenue leaders to drive growth.” In addition, Sales Confidence’s extensive global network of sales and marketing leaders and professionals will enable ZoomInfo to expand its product and data offerings to align with the demands of its present and future European customers. This partnership also opens the door for ZoomInfo to leverage its privacy and compliance leadership by educating sales and marketing teams on evolving privacy regulations around the world, such as GDPR in Europe. ZoomInfo has emphasized its commitment to expansion in Europe this year. In addition to opening its first office in London and building the staff to more than three dozen, ZoomInfo has increased its investment in data quality, added millions of professional profiles to its platform, and hired its first Chief Compliance Officer, Simon McDougall, who formerly served as Deputy Commissioner for the Information Commissioner’s Office. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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ACCOUNT BASED EXECUTION

Terminus Named a Leader Among B2B Advertising Solutions

Terminus | August 05, 2022

Terminus, the industry’s only true ABM platform for revenue growth, received recognition as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” Terminus received the highest possible scores in the innovation roadmap, delivery model, business audience matching, ad-level reporting, and cross-channel breadth. “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report said. “Customers can already customize brand safety, target anonymously, and toggle settings that use audience data they deem sensitive.” The Forrester Wave™ evaluated 14 category providers according to current offering, strategy and market presence. When assessing Terminus, Forrester Wave™ found it: Has superior cross-channel breadth and inventory discovery, which “include activation across display, video, connected television (CTV), audio, LinkedIn, email, and native, all without leaving the Terminus user interface.” “Earned high marks for business audience matching and context reach,” with Terminus CDP enabling “robust B2B audience identification, segmentation, and identity resolution” Has private marketplace (PMP) and guaranteed inventory available across all channels and has secured “exclusive premium media deals with major audio and television publishers.” “With remote and hybrid work environments, increasing data privacy regulations and evolving economic conditions, buyers are harder than ever to reach,” said Natalie Cunningham, CMO of Terminus. “Add to that, increased budget scrutiny and B2B marketers can’t afford to miss opportunities to engage with their ideal customers. Advertising is the lifeblood of marketing programs, and Terminus’s solution clearly leads the way in helping marketers maximize their spend and drive meaningful revenue impact.” “With remote and hybrid work environments, increasing data privacy regulations and evolving economic conditions, buyers are harder than ever to reach,” said Natalie Cunningham, CMO of Terminus. Today’s news follows Terminus’s launch of Terminus CTV and Audio to enable marketers to drive brand awareness and boost revenue through connected TV and audio ads. The company was also named a Leader among ABM platforms in The Forrester New Wave™: ABM Platforms, Q1 2022 report, and among Customer Data Platforms (CDP) in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. About Terminus Terminus is the industry’s only true ABM platform for revenue growth. As the ABM category creators, our mission is to empower marketers to drive revenue impact for a sustainable growth advantage. With our true ABM Platform, 1000+ customers including Gainsight, Roche, and Dow Jones have turned marketing into a growth engine. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

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