Red House B2B Marketing, A Provider Of ABM Solutions, Has Expanded Its Leadership Team

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations.

The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services.

Grey Williams joined the firm as Vice President of Marketing Operations, bringing 25 years of expertise in top management roles with national and worldwide agencies like as Digitas, Moxie, BKV, and Critical Mass. Williams joins Red House from Rangle.io, and his considerable experience in data planning, marketing automation, and overall digital execution will strengthen the firm's capacity to assist clients achieve their objectives.

“We are constantly pushing the envelope with new and innovative ways to engage the customers and prospects of our B2B clients, with a seamless and personalised user experience that is increasingly driven by data and digital,” said Joe Youngs, Senior Vice President and Head of Consulting Services at Red House. “Grey offers a depth of skill and experience that is already influencing the strategic suggestions and breakthrough creative output that Red House creates for clients,” he continued.

Red House B2B Marketing assists customers in achieving their objectives by implementing effective, data-driven marketing strategies that produce great results. The agency is a full-service organisation that provides integrated solutions including account-based marketing, content and digital marketing, as well as services like analytics, automation, creative, and website building.