ABM ACCOUNTS

RollWorks Gets 150% More Hubspot Integration Installs Than Its Competitor

RollWorks | April 13, 2022

500 HubSpot Integration
Rollworks, an account-based marketing platform, has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace. This milestone puts it 150% above its nearest ABM competitor and adds to its momentum in the ABM industry. It has already achieved 100% YoY new customer bookings in its first quarter and a 35+% first-quarter new customer growth.

The RollWorks ABM HubSpot App is a HubSpot certified app committed to product quality and customer experience. It is an easy-to-use, end-to-end solution for marketers to enhance their account-based strategies that enables teams of all sizes to zero in on high intent accounts and buyers and connect with them easily while measuring the impact.

"RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. "RollWorks' rapid growth within the HubSpot ecosystem is a testament to how much value our customers see in leveraging our two platforms together."

Rollworks imports and exports data between RollWorks and HubSpot. B2B companies like Auditoria, Goverlan and Snapfulfil can leverage RollWorks’ machine learning to prioritize accounts and advertise across channels. They can also synchronize account, performance, and website data back into HubSpot for custom reporting and workflows.

Additional features include:
  • Utilize HubSpot's pre-built ABM Lists to dynamically sync contact lists and segment contacts into target accounts
  • Augment company lists from HubSpot with machine learning-based scoring and prioritization from RollWorks
  • Target known and unknown contacts across channels with dynamic digital ad campaigns
  • Prioritize in-market accounts with digital ads
  • View account-level data, advertising, and website engagement metrics from RollWorks in HubSpot and activate against that data in HubSpot
  • Align Marketing and Sales teams with RollWorks custom performance reports and/or dashboards in HubSpot

"The RollWorks and HubSpot integration has kicked our marketing and sales alignment into gear," said Katie McCauley, Marketing Manager at SnapFulfil. "The prospects generated from all of our marketing activities get pulled into HubSpot automatically, where we then narrow our target list to sync with RollWorks. Now, I can make a stronger case for going a certain direction based on the dollars at work on the platform. And I can show our CEO exactly where those dollars are being spent."

"We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks.

"We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks. "Something really magical happens when you add the foundation of HubSpot's inbound marketing to RollWorks' highly-targeted ABM capabilities. Now companies of all sizes have a very quick and easy way to start executing and immediately see value from ABM—no matter where they are in their journey."

"The foundation of the RollWorks partnership program is an ecosystem-friendly, account-based data platform that complements and improves existing products in the broader market rather than rip and replace them," said Mike Stocker, VP of Partnerships at RollWorks. "Reaching these milestones with HubSpot is a testament to the strength of our partnership and our dedication to enabling marketers in companies of all sizes to create solutions that drive improved ROI and set HubSpot customers up for success."

Spotlight

As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below.

Spotlight

As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below.

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CORE ABM

6sense Wins 2022 Summer Best Relationship Award and Best Feature Set Award in Account-Based Marketing from TrustRadius

6sense, TrustRadius | August 04, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that TrustRadius has recognized 6sense Revenue AI™ with the Summer 2022 Best Relationship Award and Best Feature Set Award for Account-Based Marketing (ABM). The TrustRadius awards follow industry recognition for 6sense Revenue AI™ being named the ABM Platform of the Year at the Ignite B2B MarTech Awards event in July. The Best Relationship Award highlights companies that provide their customers with accurate implementation expectations, solid follow-through on sales and marketing promises, and demonstrated ROI to become repeat customers. The Best Feature Set award highlights companies with outstanding feature sets that have gone above and beyond to delight their users. TrustRadius Summer Best of Awards are based entirely on feedback from verified customers. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "The TrustRadius recognition demonstrates our ability to deliver what business leaders want more than anything else: revenue and results. Our customers continually tell us that 6sense Revenue AI removes the uncertainty in their ability to hit their pipeline and revenue targets." TrustRadius is the most trusted review site for technology products and helps buyers make better product decisions based on unbiased and insightful customer reviews. Winners of the Best Relationship Award and Best Feature Set Award received a minimum count of TrustRadius reviews between January 1 and June 30, 2022, and those reviews featured key insight questions about the product's relationship status and product feature set. Winners also rank in the top three positions of their category by the percentage of positive responses earned. Learn how much 6sense means to verified users: "It's perfect for outbound selling. It helps sellers go after accounts that are in the market for faster sales cycles and larger deals. It also helps marketing provide the right air coverage for accounts that the sales team targets but has less intent to 'warm them up' and introduce them to 6sense." "6sense AI-powered predictions turned nay sayers to believers. Their predictive model ties in with our close won opps and shows us that the model aligned with new opps and won deals to help encourage every day users using the platform on a daily basis" "6sense has done a great job in helping us match anonymous signals. Our ability to tie our ads to account-based results is wonderful and nothing I have had in the past. It is so incredibly insightful to know what display ads are working. The more we trust the data, the more success we are seeing." "Knowing where customers are in their buying journey has helped my team and me take a more targeted approach to setting up marketing campaigns. We are able to identify where customers are and have been able to leverage that when it comes to making our sales calls. This has meant less time 'spraying and praying' and more time focusing on those who are close to buying, leading to short sales cycles." "We're able to reach exactly who we want due to the advanced targeting capabilities as well as run retargeting campaigns. Our CSM is very hands-on and we enjoy working with the 6sense team." Learn more: Hear from verified customers about how much they value 6sense Looking to share your own feedback? Leave a review here Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn and Twitter About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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ABM ACCOUNTS

ZoomInfo Provides Technology Usage Insights for More Than 30 Million Companies

ZoomInfo | September 02, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns. Companies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an account’s technical maturity. ZoomInfo’s expanded technographic dataset now traces more than 300 million pairings between companies and the distinct technologies, platforms, and programming languages they use, arming sales, marketing, and recruiting teams with an incredibly detailed web of prospecting information about their best-fit accounts. ZoomInfo can identify technologies across more than 200 technology categories, including a company's Customer Relationship Management (CRM) software, Enterprise Resource Planning (ERP) software, and Applicant Tracking System (ATS). “Knowing which technologies your prospects use before you even pick up the phone gives sellers a tremendous head start,” said Kirti Patel, Senior Director of Engineering at ZoomInfo. “With today’s economic headwinds, sales teams are looking for every opportunity to increase efficiency, and having access to a prospect’s tech stack can transform your go-to-market engine.” ZoomInfo’s technographics pipeline accurately profiles a company’s technology stack by analyzing data from more than 20 types of sources, including first-party websites, job postings, and customer testimonials. This newly enhanced pipeline now tracks the use of more than 30,000 technologies. Customers also gain visibility into where companies are using each technology in their business, such as when a company is using a specific ecommerce solution on its checkout page or operating a chatbot solution on its home page. Additionally, tech companies can leverage ZoomInfo’s technographics data to identify their competitors’ customers, allowing sales teams to make their case for displacement and win back business. Companies that partner or integrate with other companies can also analyze technographics data to guide their partnership strategies. After identifying best-fit targets, users can improve sales productivity and win rates through personalized messaging, all within RevOS, ZoomInfo’s modern revenue operating system. Customers who use ZoomInfo’s SalesOS and MarketingOS products can search for prospects based on the technologies they use and receive alerts when companies of interest add or drop specific technologies from their tech stack. ZoomInfo’s automated sales and marketing tools also allow users to immediately take action on those insights — for example, launching an email outreach sequence or an account-based marketing campaign tailored to those prospect’s specific needs. When looking to fill roles, TalentOS users can filter and identify candidates based on their experience with specific technologies the hiring company already uses. Additionally, OperationsOS users can leverage ZoomInfo’s technographic data brick to build “lookalike” models, allowing sales operations teams to uncover their most likely buyers, based on the prospect's level of business complexity as indicated by the other tech solutions they currently use. Through significant enhancements to its machine learning algorithms and processes, ZoomInfo now constantly looks for and refreshes data about the technologies being used by individual companies, often on a daily basis. Nearly 90 percent of the active tech-to-company pairings in ZoomInfo’s platform have been updated within the past three months. “The breadth of ZoomInfo’s data puts us in a position to be able to track prospects that we can actually work with, because they usually have specific technologies that they work with that we need to be able to tap into,” said Mike Perrone, Chief Revenue Officer at Prodoscore, an employee productivity software company. “The breadth of ZoomInfo’s data puts us in a position to be able to track prospects that we can actually work with, because they usually have specific technologies that they work with that we need to be able to tap into,” said Mike Perrone, Chief Revenue Officer at Prodoscore, an employee productivity software company. For more information on ZoomInfo’s enhanced technographic data, please visit zoominfo.com/data. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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ACCOUNT BASED EXECUTION

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report

Madison Logic, Forrester | August 18, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. Reference customers noted its ability to gain exposure to audiences that other platforms couldn’t define. “The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As a relentless ally to our customer base, our technology provides deeper insights to help B2B marketers and advertisers reach customers more effectively and activate a unified, multi-channel strategy. We’re honored to be included in the new Forrester Wave for B2B Advertising Solutions and noted for our focus on serving B2B marketers at larger organizations that need to grow existing accounts and opportunities.” Madison Logic’s evaluation profile highlights include: Tight integration with first-party data, which enables consent-based, contact-level advertising based on journey state and other opportunity-based attributes. Superior audience exposure and creating testing capabilities that allow users to customize funnel stages used for pipeline and ROI reporting. Reference customers noted Madison Logic’s ability to gain exposure with audiences that other platforms couldn’t define, such as small law firms and specific healthcare industry decision-makers. Madison Logic’s market-leading, data-backed approach enables B2B marketers and advertisers at larger organizations to identify and prioritize their target accounts, activate global multi-channel campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Visit forrester.com for access to the full report. To learn more about Madison Logic, visit https://www.madisonlogic.com/ About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information. The Forrester Wave Methodology Overview Forrester employs a rigorous process to create a Forrester Wave. Highlights include generating a detailed taxonomy of product attributes, gathering and validating data, and creating the Forrester Wave graphic.

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