ABM Accounts

RollWorks Gets 150% More Hubspot Integration Installs Than Its Competitor

RollWorks | April 13, 2022 | Read time : 02:03 min

500 HubSpot Integration
Rollworks, an account-based marketing platform, has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace. This milestone puts it 150% above its nearest ABM competitor and adds to its momentum in the ABM industry. It has already achieved 100% YoY new customer bookings in its first quarter and a 35+% first-quarter new customer growth.

The RollWorks ABM HubSpot App is a HubSpot certified app committed to product quality and customer experience. It is an easy-to-use, end-to-end solution for marketers to enhance their account-based strategies that enables teams of all sizes to zero in on high intent accounts and buyers and connect with them easily while measuring the impact.

"RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. "RollWorks' rapid growth within the HubSpot ecosystem is a testament to how much value our customers see in leveraging our two platforms together."

Rollworks imports and exports data between RollWorks and HubSpot. B2B companies like Auditoria, Goverlan and Snapfulfil can leverage RollWorks’ machine learning to prioritize accounts and advertise across channels. They can also synchronize account, performance, and website data back into HubSpot for custom reporting and workflows.

Additional features include:
  • Utilize HubSpot's pre-built ABM Lists to dynamically sync contact lists and segment contacts into target accounts
  • Augment company lists from HubSpot with machine learning-based scoring and prioritization from RollWorks
  • Target known and unknown contacts across channels with dynamic digital ad campaigns
  • Prioritize in-market accounts with digital ads
  • View account-level data, advertising, and website engagement metrics from RollWorks in HubSpot and activate against that data in HubSpot
  • Align Marketing and Sales teams with RollWorks custom performance reports and/or dashboards in HubSpot

"The RollWorks and HubSpot integration has kicked our marketing and sales alignment into gear," said Katie McCauley, Marketing Manager at SnapFulfil. "The prospects generated from all of our marketing activities get pulled into HubSpot automatically, where we then narrow our target list to sync with RollWorks. Now, I can make a stronger case for going a certain direction based on the dollars at work on the platform. And I can show our CEO exactly where those dollars are being spent."

"We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks.

"We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks. "Something really magical happens when you add the foundation of HubSpot's inbound marketing to RollWorks' highly-targeted ABM capabilities. Now companies of all sizes have a very quick and easy way to start executing and immediately see value from ABM—no matter where they are in their journey."

"The foundation of the RollWorks partnership program is an ecosystem-friendly, account-based data platform that complements and improves existing products in the broader market rather than rip and replace them," said Mike Stocker, VP of Partnerships at RollWorks. "Reaching these milestones with HubSpot is a testament to the strength of our partnership and our dedication to enabling marketers in companies of all sizes to create solutions that drive improved ROI and set HubSpot customers up for success."


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Organizations spend millions of dollars each year in the pursuit of digital transformation, and for good reason. Digitization enables companies to reduce service costs, drive revenue growth, improve the customer experience and retention, and improve asset lifetime value and performance. Amid rising operational costs, changing ma

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