RollWorks, a division of NextRoll, has released RollWorks In-Market Account Finder, a free tool that helps companies find sales-ready accounts in minutes by giving them access to data from RollWorks Keyword Intent about the customers' intentions. RollWorks In-Market Account Finder uses keyword intent data to provide businesses with real-time insights into buyer behavior and allows them to focus on targeting accounts that are most likely to purchase their products.
This feature combines Keyword Intent data with Bombora Intent and G2 buyer intent data to provide organizations with more certainty that an account is actually in-market, giving marketing and sales teams more precision as they build their target accounts. RollWorks In-Market Account Finder is a powerful tool for organizations that are looking to optimize their account-based strategies.
VP of Revenue Marketing at RollWorks, Jodi Cerretani, said, "As B2B marketers continue to grapple with resource efficiency, it will be even more critical to identify accounts that are actually in the market to buy." She added, "The availability of RollWorks' new In-Market Account Finder feature is an easy, free way to help organizations address economic headwinds head-on." She further said, "By having more buying signals at their fingertips, teams can narrow in on high-fit, in-market accounts and make outreach far more efficient and effective."
The RollWorks In-Market Account Finder is easy to use and can be reached by entering the name of a brand, product, or competitor and describing the perfect customer. The tool is being sent to RollWorks' entire client roster, and early benefits organizations are seeing include a list of high-fit, high-intent accounts and the ability to test the effectiveness of ABM methodologies without a financial commitment.
About RollWorks
RollWorks is a division of NextRoll that helps ambitious B2B companies align their marketing and sales teams and grow their revenue with confidence. RollWorks' solutions, which are powered by proprietary data and machine learning, address the needs of organizations of all sizes, from those with best-in-class ABM programs to those just starting out. RollWorks is a platform that marketers and sellers can't do without if they think that an account-based approach is just good business. It empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system of record.