ABM ACCOUNTS
Business Wire | April 28, 2023
Forrester (Nasdaq: FORR) is opening calls for nominations in Europe, the Middle East, and Africa (EMEA) for its B2B Return On Integration Honours and B2B Programmes Of The Year Awards to recognise B2B organisations with outstanding achievements in marketing, sales, and product functions resulting in growth. Honourees will be recognised at Forrester’s B2B Summit EMEA, being held in London, and digitally, 10–11 October 2023.
Nominations for both award categories are open to companies in EMEA with more than 1,000 employees. Forrester invites nominations from chief marketing officers, chief sales officers, chief product officers, and other marketing, sales, and product leaders.
The nomination criteria for Forrester’s two awards are as follows:
B2B Return On Integration (ROI) Honours. These awards showcase organisations that have achieved strong cross-functional alignment across marketing, sales, and product functions — the B2B growth engine — to improve company performance, deliver customer value, and drive revenue.
B2B Programmes Of The Year (POY) Awards. These awards recognise outstanding achievements within specific areas of marketing, sales, and product functions based on the successful implementation of research, frameworks, and best practices to improve functional performance. To apply, an organisation must demonstrate how it implemented a modern, revenue-focused strategy, process, or initiative to help the company grow.
Companies can review complete award nomination criteria and submit an entry here. The deadline to submit a nomination is June 5, 2023.
“We look forward to receiving nominations from EMEA companies for Forrester’s B2B ROI Honours and B2B POY Awards,” said Forrester Vice President and Research Director Paul Ferron. “These awards showcase businesses that have aligned their growth engine around customer value to drive better outcomes for customers — and tangible results for them.”
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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ACCOUNT BASED DATA
EIN News | May 02, 2023
Bombora, the leading provider of B2B Intent data solutions, today announced that it has been recognized as a leader in five G2 reports for Spring 2023. Bombora maintained its “leader” status in both the Grid® Report for Buyer Intent Data Providers and the Grid® Report for Marketing Account Intelligence for the 12th consecutive marking period. The company also earned leadership status in the Grid® Report for Sales Intelligence for the second consecutive quarter.
Bombora also held its leadership status in two mid-market reports: the Mid-Market Grid® Report for Buyer Intent Data Providers and the Mid-Market Grid® Report for Marketing Account Intelligence. The company has now been a leader for these reports across three straight quarters. Bombora was named in 57 reports total for the Spring marking period.
G2 reports are based on reviews from Bombora customers. Clients frequently mention how easy it is to start using the Bombora Company Surge® product for prospecting and account prioritization.
“Bombora Company Surge is straightforward and easy to use,” said Gabe O., a user at a mid-market company.” I came in with no prior experience and was quickly able to master the tool. It provides us [with] a ton of benefits.”
Other customers benefited from Bombora’s ubiquity and integrations across the sales and marketing ecosystem. “The most fantastic thing about using this software is that you can integrate and collaborate all your data with all your company's systems and servers to take quicker actions and follow-ups on every inquiry,” said Mukul V., from a mid-market company.
“Bombora strives to help the industry meet customers’ and prospects’ demands through our Intent data solutions and insights. Retaining leadership status across five separate G2 categories shows that we’re succeeding in that mission,” said Bombora CEO and co-founder Erik Matlick. “Part of our strategy has been to bring our data to the systems that sales and marketing professionals use on a daily basis. It’s validating to see customers lauding those integrations and the ease-of-use of our Intent data.”
Bombora’s Company Surge® data tells marketing and sales leaders about which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. For more information on Bombora’s inclusion in the G2 Spring 2023 reports and access to the reviews, visit Bombora’s G2 page.
About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
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ACCOUNT BASED DATA
Business Wire | April 26, 2023
Forrester (Nasdaq: FORR) today announced that Best Buy, as well as leaders from NRG, M&T Bank, and Labcorp, are the North American winners of its inaugural Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award recognize organizations and senior executives, respectively, that are putting customers at the center of everything they do to accelerate business growth, retain customers, and enable greater employee engagement. Award recipients will be honored at CX North America, being held in Nashville, Tennessee, and digitally, June 13–15, 2023.
Best Buy is the North American recipient of Forrester’s 2023 Customer-Obsessed Enterprise Award. The organization is being recognized for demonstrating a tangible customer focus across its leadership, strategy, and operations, helping the retailer thrive based on customer-first strategies and investments.
North American winners of Forrester’s 2023 Customer-Obsessed Leadership Award include:
Elizabeth Killinger, executive vice president, NRG, and president, NRG Home and Reliant, NRG Energy: Killinger is challenging her team to put customer needs at the center of every business decision. Through her efforts, US energy company NRG has created programs and guides to establish a consistent cross-functional framework for its customer-focused culture.
Aarthi Murali, chief customer experience officer, M&T Bank: In addition to identifying areas of opportunity to fulfill customers’ unmet needs, Murali is further shaping a customer-centric culture at M&T Bank, a leading full-service US bank, to improve customer and employee experience, empowering employees to understand how their roles connect to customers.
Amy Summy, executive vice president, chief marketing officer, and consumer lead, Labcorp: Summy has helped shape the healthcare company’s customer-centric rebrand, ensuring that Labcorp’s go-to-market approach is anchored in customer research and driven by customer needs.
“We congratulate the North American winners of Forrester’s Customer Obsession Awards for prioritizing their customers’ needs and going above and beyond to consistently deliver value to them,” said Rick Parrish, vice president and research director at Forrester. “Award recipients are also epitomizing how, in putting customers at the center of their leadership, strategy, and operations, their organizations can drive consistent growth, profitability, and customer and employee retention.”
Forrester Customer Obsession Award recipients will share their success stories at CX North America, a leading event for CX, B2C marketing, and digital leaders to learn best practices that can enable a customer-led, insights-driven business focused on improving existing and future customer experiences.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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