SEO My Business opens Atlanta Account Based Marketing agency

SEO My Business | March 12, 2020

SEO My Business, which has been providing lead generation and digital marketing services for 10 years, has opened zenDiq an account based marketing agency. zenDiq is now providing custom full stack end to end ABM solutions for large and enterprise companies that need an organization that can take their already existing systems and connect them into an automated ABM apparatus.

Spotlight

Many B2B companies are trying to use content marketing for demand generation but get stuck. They're producing content but it's not resulting in leads that convert into sales. In this webinar, we'll show you, step-by-step, how to create a closed-loop demand generation system using content marketing. You’ll learn how to build your own “sales engine” that produces a steady flow of leads for your sales team.

Spotlight

Many B2B companies are trying to use content marketing for demand generation but get stuck. They're producing content but it's not resulting in leads that convert into sales. In this webinar, we'll show you, step-by-step, how to create a closed-loop demand generation system using content marketing. You’ll learn how to build your own “sales engine” that produces a steady flow of leads for your sales team.

Related News

ABM ACCOUNTS

InsideView Adds Millions of Integrated Technographic Profiles and Launches Customized Technographic Data Services

InsideView, Demandbase | September 09, 2021

InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addition, InsideView will offer customized technographic intelligence based on new, innovative data sets tailored to the needs of enterprise sales, marketing, analytics, and data science teams through professional services. InsideView’s enhanced technographic data provides detailed information about the technology stack of a potential customer, including the hardware and software installed at the company both in front of and behind the firewall, technology adoption patterns, and data predicting the next technology a company will purchase. Customers using technographic data have up to 3x higher response rates and a 57 percent decrease in time to close deals. “InsideView is on a mission to help marketers and sellers crush their numbers by giving them an inside advantage over their competitors,” said Marc Perramond, VP of Product at InsideView. “Comprehensive and accurate technographic data is among the most effective B2B signals when it comes to identifying the right prospects, partners, or talent pools. I am beyond thrilled to offer this game-changing data set to InsideView customers. Our own data scientists tested every major technographic data source and found DemandMatrix technographics to be the most accurate and comprehensive. Not only that, their technographic data had the single greatest predictive value in identifying new customers.” The integration brings together InsideView’s industry-leading company and B2B contact data with the best-in-class technographic data. Following on the heels of InsideView’s integration of buyer intent data, it offers customers even deeper insight to identify ideal customers with a strong likelihood to buy. Customers will now have access to: An expanded universe of 15,000+ front-end and back-end technologies, increasing InsideView’s previous universe of technographic data by five times. Integrated technographic profiles for millions of companies - a 7x increase. Technographic profiles for up to 82 million domains available in an offline file, providing three to five times more data than any other technographics provider. Regularly refreshed technographic data across those millions of companies. Technographics can help B2B companies elevate their roles beyond vendor to one of a trusted advisor: “If you don’t understand your prospective customer’s existing technologies and problems, you cannot become their true trusted advisor. It’s that simple,” said Makoto Ishizaka, Go-To-Market Lead, Microsoft. “...DemandMatrix gives us the insights we need to become trusted advisors.” View the Microsoft video testimonial. Technographics also enhance go-to-market planning and strategy: ”We’ve always relied heavily on firmographics but with DemandMatrix’s advanced data and intelligence we were able to identify the white-space and isolate the accounts with a high propensity to buy our solutions,” said Stephen Catalano, Senior Director, GTM Intelligence, DocuSign. “This helped us reform our go-to-market strategy.” View the DocuSign video testimonial. Technographic data will be integrated across the InsideView product line. Customers will be able to filter by technographics when building market segments and lists in InsideView Apex, InsideView Target, and InsideView Insights. Accounts and leads can be enriched with technographics using InsideView Data Integrity and InsideView APIs. Complete technographic profiles will also be available within InsideView Insights. This integration is the first of many to come, as Demandbase, InsideView, and DemandMatrix unify the Data Cloud that powers the Demandbase B2B Go-to-Market Suite. InsideView Professional Services will offer customers additional, tailored insights to support their revenue goals by leveraging innovative technographic data sets not available from any other provider. These include IT spend, revenue potential, next technology purchase, ISV/SI intelligence, and trending technology skills. “Combining technographics with InsideView’s firmographics, contact data, and insights, sellers are now able to have value-based conversations with executives that help them create partnerships and close larger deals,” said Asher Mathew, VP of Data Cloud at Demandbase. The InsideView platform with integrated technographic data, and InsideView’s custom technographic data services are available now. For more information about using InsideView’s technographic data, go to: https://www.insideview.com/technographic-data/, or read the InsideView blog. About InsideView InsideView, a Demandbase company, is transforming the way B2B companies go-to-market. Our AI-based B2B data and sales intelligence platform helps businesses understand and engage the right buyers, and manage customer data quality. InsideView’s data expertise and best-in-class customer support are trusted by the world’s best performing companies. For more information, visit InsideView at www.InsideView.com, LinkedIn, Twitter, or read the InsideView blog. About DemandMatrix DemandMatrix, a Demandbase company, is transforming the way B2B companies go-to-market with data. DemandMatrix is a leader in Technographics and go-to-market intelligence that helps B2B marketing and sales teams identify and target the right accounts. Our data and intelligence power some of the world’s most innovative technology companies. For more information about DemandMatrix, visit us at: www.demandmatrix.com, LinkedIn or Twitter. About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

Read More

ACCOUNT BASED EXECUTION

Cvent Partners with ID.me to Strengthen Event Health and Safety

Cvent, ID.me | December 23, 2021

On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States. ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event marketing and management platform, it allows Cvent customers to implement additional health protocols at their events and run confidential health checks on their event attendees’ own mobile devices. Event hosts can set parameters to verify attendees’ proof of vaccination, health, and testing status by respecting individual privacy. Patrick Smith, Chief Marketing Officer of Cvent, said, “We’re pleased to combine ID.me’s proven technology and strong commitment to user data privacy with our event marketing and management platform to enable a more customer- and safety-centered approach for in-person event experiences.” Mark Lockwood, General Manager of Commercial Sector of ID.me, commented, “Anyone considering attending an in-person meeting, conference, or event during the pandemic wants to know that they will be in a safe environment, and in many cases, that means health checks and vaccine verification. Our partnership with Cvent enables meeting organizers and hosts to simplify health check and vaccination verification processes while meeting the highest levels of security and data privacy. As the industry works to return to normal, we believe our partnership will bring greater confidence to attendees, encourage higher in-person attendance, and reduce the stress and burden on event hosts. We could not be more thrilled to partner with Cvent.” ID.me’s secure digital network is trusted by 10 federal agencies and more than 500 brands to verify user identity. ID.me Identity Gateway has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). It has more than 66 million individuals in its network as of December 2021.

Read More

CORE ABM

Research Suggests the Future of Account-Based Market will Flourish - Demandbase, InsideView, 6Sense, Act-On Software, Engagio, Evergage

Adroit Market Research | March 24, 2021

The Global Account-Based Market report provides a comprehensive quantitative and qualitative overview of various industry factors such as market size and volume, cost structure, supply chain and logistics, and capital. The data gathered from key market players, including retailers, manufacturers, producers, and consumers, is used to validate the Account-Based study review. The Account-Based market report includes both consumer and vendor perspectives, describing the symbiotic relationship and its effect on market development. The global Account-Based market study also contains a segmentation review, which includes product selection, end-user applications, and region segmentation. The primary goal of the Account-Based market research is to provide information to business explorers in order for them to appreciate the Account-Based market growth during the forecast period. It also provides a competitive environment that defines the profiles of the top players driving Account-Based market growth. The research focuses on market player mergers and collaborations in order to explore market growth prospects through global connectivity. The global Account-Based industry report offers geographic segmentation that involves major revenue drivers such as Asia Pacific, North America, and Europe. The Account-Based market study investigates the interconnected dynamics of competitors on a corporate and geographic level. Top Leading Key Players are: Demandbase, InsideView, 6Sense, Act-On Software, AdDaptive Intelligence, Albacross, Celsius GKK International, Drift, Engagio, Evergage. Furthermore, the global Account-Based market article describes the macroeconomic factors as well as other influential drivers that are expected to fuel growth during the forecast period. The Account-Based market study assists industry analysts and investors in determining the target market and opportunities for expansion. The main drivers found by the global Account-Based market analysis are the increasing growth of the software markets, technological advancements, and the acceptance of AI in all sectors. Rising consumer requirement and satisfying overwhelming demand, on the other hand, is thought to be the most difficult task for the Account-Based industry. It also illustrates how COVID-19 is altering the Account-Based market dynamics. The global Account-Based market report forecasts growth driven by current developments and key players' strategies to address obstacles and restraints, including the effects of COVID-19. The changing work lifestyle, combined with increased GenZ expectations for advanced systems, is projected to drive the Account-Based market's growth during the forecast period. According to the global Account-Based market report, emerging markets would open significant opportunities and hence exhibit higher growth rates as a result of increased capital spending by larger and more financially prosperous regions such as North America, which has greater technological and capital power. About Adroit Market Research Adroit Market Research is an India-based business analytics and consulting company. Its target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market’s size, key trends, participants and future outlook of an industry. The company intends to become their clients’ knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues.

Read More