ACCOUNT BASED DATA

SurePoint Technologies CMO Lydia Flocchini Wins Demand Gen Report’s 2021 B2B Innovator Award

SurePoint Technologies, Demand Gen Report | January 05, 2022

CMO Lydia Flocchini Wins B2B Innovator Award
On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs.

SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help scale. She played a crucial role in rebranding SurePoint in 2020, directing digital transformation, driving brand awareness, and accelerating lead generation and sales velocity.

“Year after year, I am honored to award some of the biggest go-getters in the B2B marketing industry with a B2B Innovator Award. “Demand Gen Report’s community of professionals constantly blows me away with their agility, innovation, and creativity, and Lydia’s work at SurePoint is no exception. Her role in turning SurePoint into a customer-first organization was truly impressive and deserving of the award. I look forward to seeing Lydia work her magic in the New Year,” said Klaudia Tirico, Editor of Demand Gen Report.

“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.

“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.

“We are excited to congratulate Lydia on this wonderful achievement. SurePoint has experienced tremendous growth over the past four years due in no small part to the incredible efforts of our team members. She plays a key role in our innovation trajectory, always putting the needs of our community first. SurePoint's CEO, Tom Obermaier, said that her Go-to-market experience, deep expertise in launching new categories of legal tech, and background as a legal professional truly gives SurePoint a unique voice and perspective in the market,” said Tom Obermaier, Chief Executive Officer of SurePoint.

Spotlight

Published: 12/9/2022 Get insights on how to realize cost savings and increase agility at your org from research and interviews with real Azure customers. Check out The Total Economic Impact of Microsoft Azure PaaS in this 2022 commissioned study conducted by Forrester Consulting to learn how these customers: Use the fully manage

Spotlight

Published: 12/9/2022 Get insights on how to realize cost savings and increase agility at your org from research and interviews with real Azure customers. Check out The Total Economic Impact of Microsoft Azure PaaS in this 2022 commissioned study conducted by Forrester Consulting to learn how these customers: Use the fully manage

Related News

ACCOUNT BASED DATA

NetLine Reaches Milestone, Recognized as a B2B Demand Generation Leader for 5 Consecutive Years

NetLine Corporation, G2 | November 18, 2022

NetLine, an Informa Tech company, has reached a remarkable milestone, once again being names as a B2B leader by G2, the #1 business solutions review site. In its Fall 2022 Report, G2 shares that NetLine finished the Fall 2022 review period with a 98% rating in the Quality of Support category, outperforming the average score by 6%—and 11% higher than ZoomInfo. For the 20th quarter in a row, the company earned high marks within G2's Lead Capture class, a cohort of 35 demand-centric businesses, besting two of its scores from G2's Summer 2022 Report. Overall, NetLine outperformed group averages in seven of G2 Grid® Report's eight categories in the Lead Capture field. The company also received one percent gains to its scores within the Ease of Admin and Ease of Setup categories, even besting its previous Net Promoter Score. To be included in the report, companies were required to have received ten or more reviews. VP of Client Services Melissa Becht expressed her amazement on the company being named a G2 Leader once more. "Achieving anything over the course of five straight years is a remarkable feat," Becht said. "This recognition is merely a reflection of the commitment we've made to our customers and their appreciation of NetLine and our team. It's a tremendous honor and one we continue to be humbled by. Our goal is to always exceed expectations and that will never change." Following the company's acquisition by Informa Tech, NetLine remains poised to disrupt the B2B sales acceleration process while continuing to focus on democratizing the best content-centric lead generation opportunities for B2B customers. The company has also placed its sights on delivering actionable buyer-level intent data—a corner of the market that's not yet lived up to its market promises. Chief Strategy Officer David Fortino shared his excitement on the company being recognized for five consecutive years while also keeping an eye on the future. "To consistently be named a G2 Leader over the course of the past half decade is quite an honor," Fortino said. Chief Strategy Officer David Fortino shared his excitement on the company being recognized for five consecutive years while also keeping an eye on the future. "To consistently be named a G2 Leader over the course of the past half decade is quite an honor," Fortino said. "Our clients rely on NetLine to deliver and we've been able to match, if not exceed, those expectations. We hope that our plans for 2023 make them and their peers even more eager to keep leaning on us as a pillar of their demand generation strategies." To learn more about what real users have said about NetLine or to leave a review, visit G2 Crowd's NetLine Corporation review page. About NetLine Corporation NetLine Corporation empowers B2B Marketers with the reach, technology, and expertise required to drive scalable lead generation results and accelerate the sales funnel. Operating the largest B2B content syndication lead generation network, NetLine reaches 125 million unique visitors and processes more than 700 thousand leads monthly across 300 industry sectors. NetLine's AudienceTarget™ technology drives prospect discovery, quality customer lead acquisition, and buyer engagement from real prospect intent as professionals consume content directly across the network. Superior quality, on demand access, and advanced campaign reports enable all clients to achieve lead generation success. Founded in 1994, NetLine is a part of Informa Tech, a FTSE100 leading provider of market insight and market access to the global technology industry. Successful B2B Marketers Start with NetLine, visit www.netline.com. About G2 Crowd G2 Crowd, the world's leading business solution review platform, leverages more than 381,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2 Crowd.

Read More

ACCOUNT BASED DATA

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft Dynamics 365

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automate workflows, such as Lead-to-Account mapping, and tracking and taking action on engagement. Powered by a combination of the customer’s data, Demandbase’s proprietary data, and AI — what we call Account Intelligence — they will also be able to see and act on Demandbase intent and engagement data within their CRM. Microsoft Dynamics 365 customers, who have had access to integrated Demandbase sales intelligence, will now be able to see Demandbase engagement data along with sales intelligence in one unified view. For HubSpot customers, today’s announcement expands the number of workflows they can automate beyond what is already available with Demandbase’s HubSpot Marketing Automation integration. Both of these integrations improve orchestration, delivering greater sales and marketing alignment, and a friction-free experience. “These integrations ensure our customers who use Dynamics 365 and Hubspot CRM realize the full value of the Demandbase platform,” says Brewster Stanislaw, chief product officer at Demandbase. “These integrations ensure our customers who use Dynamics 365 and Hubspot CRM realize the full value of the Demandbase platform,” says Brewster Stanislaw, chief product officer at Demandbase. “Pairing Demandbase natively with the CRM allows our customers to orchestrate a seamless go-to-market motion with full alignment between marketing and sales. We’re providing the full power of our Account Intelligence in these connected systems and saving sales and marketing teams time by providing them actionable insights wherever they want to consume them. The result is better performance with less manual effort at every stage of the customer journey.” With these integrations, customers can use their own CRM data to build lists and filters in the Demandbase One platform. They can define selectors, set up orchestration, create Demandbase campaigns, visualize and apply Demandbase intent and predictive scores, analyze journeys, and build reports. In addition, customers can write valuable Demandbase data and insights to their own Dynamics or HubSpot CRM instances. This creates unity between Demandbase and their CRM, and gives customers a single user interface in which they can view all Account Intelligence. Accurate account identification, combined with their CRM data, also means better predictive models, marketing and sales alerts, personalization opportunities, and more. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

ACCOUNT BASED ANALYTICS, ABM ACCOUNTS

New Data from RollWorks Shows Stronger Brand Awareness, Increasing Customer Acquisition, and Driving Revenue Growth

RollWorks | December 07, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced new research that reveals what’s driving optimism for B2B marketers heading into 2023 and the customer acquisition strategies they’re doubling down on to be successful. In the survey of more than 1,000 B2B marketers, respondents validate that they continue to face limited resources, including smaller marketing teams and lean operating budgets. Over half (52%) of respondents say budgets for 2023 are less than $9 million, with 36% of those saying less than $1 million. Marketers also say that having more budget (39%) is higher on their wish list for 2023, versus having more people (29%). Only 10% of marketers say they already have the resources they need to be successful next year. Despite budgetary restrictions, marketers remain positive about the coming year, with 90% indicating they’re anywhere from moderately to extremely optimistic. One reason to be excited: customer retention. 52% of respondents say they’re retaining more customers than last year, while another 38% are retaining the same amount of customers. “These new findings certainly indicate hope and buoyancy in the year ahead, even in the midst of a contracting economy with restricted resources,” said Jodi Cerretani, VP of Revenue Marketing at RollWorks. “These new findings certainly indicate hope and buoyancy in the year ahead, even in the midst of a contracting economy with restricted resources,” said Jodi Cerretani, VP of Revenue Marketing at RollWorks. “Organizations are increasingly prioritizing customer acquisition over growing their pipeline, and they’re turning to marketing to generate these strategies to impact revenue. High-value channels like content, partner, and email marketing are proving to be effective drivers of ROI for successful marketing programs.” ROI: The Role of Brand Awareness and Tie to Marketing Initiative Success When asked to rank their top 3 measures of success for proving marketing effectiveness, 63% of respondents indicate stronger brand awareness, versus only 8% who say lowering customer churn is. Respondents are also 150% more likely to prioritize increasing customer acquisition over growing pipeline as an important measure of success. RollWorks’ survey uncovered a direct correlation between ROI and overall program success. 42% of marketers said their 2022 marketing initiatives and programs were very successful, and 55% said theirs were moderately successful. Also, 45% of respondents said they were very often able to articulate the ROI of their marketing strategies to revenue this year. 28% said they sometimes could and 19% said they always could. Additionally, an impressive 74% say their marketing approach has become more targeted and personalized in the last year. Cerretani continued, “Distilling these findings, we love seeing how marketers articulate the ROI of their programs, and RollWorks is also seeing an increase in personalized and targeted marketing as well. It pays to be personal.” Looking ahead, marketers also believe that content (16%) email (14%), and partner (13%) marketing are among those activities with the most potential gains in 2023 (with content syndication, webinars and virtual events, and event marketing ranking lowest). Paid social, although ranking lower in driving ROI, is the highest investment opportunity for marketers in 2023 (23%). The survey, conducted October through November 2022, consulted 1,007 B2B marketing and sales professionals. Learn more about how RollWorks can also help you get ahead in 2023 with highly targeted and efficient account-based strategies.

Read More