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SurePoint Technologies CMO Lydia Flocchini Wins Demand Gen Report’s 2021 B2B Innovator Award

SurePoint Technologies, Demand Gen Report | January 05, 2022

CMO Lydia Flocchini Wins B2B Innovator Award
On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs.

SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help scale. She played a crucial role in rebranding SurePoint in 2020, directing digital transformation, driving brand awareness, and accelerating lead generation and sales velocity.

“Year after year, I am honored to award some of the biggest go-getters in the B2B marketing industry with a B2B Innovator Award. “Demand Gen Report’s community of professionals constantly blows me away with their agility, innovation, and creativity, and Lydia’s work at SurePoint is no exception. Her role in turning SurePoint into a customer-first organization was truly impressive and deserving of the award. I look forward to seeing Lydia work her magic in the New Year,” said Klaudia Tirico, Editor of Demand Gen Report.

“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.

“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.

“We are excited to congratulate Lydia on this wonderful achievement. SurePoint has experienced tremendous growth over the past four years due in no small part to the incredible efforts of our team members. She plays a key role in our innovation trajectory, always putting the needs of our community first. SurePoint's CEO, Tom Obermaier, said that her Go-to-market experience, deep expertise in launching new categories of legal tech, and background as a legal professional truly gives SurePoint a unique voice and perspective in the market,” said Tom Obermaier, Chief Executive Officer of SurePoint.

Spotlight

While many B2B marketers attempt to broaden their marketing campaigns in order to reach as many people as possible, account-based marketing or ABM offers a very different approach. ABM is another B2B strategy that focuses on marketing and sales on specifically targeted accounts with engaging personalized campaigns for each account. A study from the Altera Group found that “97% of those surveyed said ABM had a somewhat higher or much higher ROI than other marketing initiatives.”

Spotlight

While many B2B marketers attempt to broaden their marketing campaigns in order to reach as many people as possible, account-based marketing or ABM offers a very different approach. ABM is another B2B strategy that focuses on marketing and sales on specifically targeted accounts with engaging personalized campaigns for each account. A study from the Altera Group found that “97% of those surveyed said ABM had a somewhat higher or much higher ROI than other marketing initiatives.”

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AC Business Media Announces Launch of Highly Targeted Lead Generation Platform for the Landscaping Industry

AC Business Media, GIP ENTENT | November 22, 2021

AC Business Media (ACBM) is proud to announce the launch of GIP ENTENT, a suite of demand generation and permission-based marketing products that provide industry suppliers the unmatched ability to drive and measure engagement through its simple-to-use sales funnel, customer relationship management (CRM) platform. Modeled after ACBM’s proven ENTENT program for the construction industry and SC ENTENT for the supply chain, GIP ENTENT provides highly targeted lead generation services to help service and product providers grow their customer base by targeting landscape contractors and power equipment dealers. “Marketers are consistently scrambling to drive qualified prospects for product, equipment, and services through a buyer’s journey,” said Ron Spink, CEO of AC Business Media. “The landscape and power equipment marketplaces, like many others, have dramatically shifted towards utilizing the power of content marketing as a catalyst to initiate leads, as well as measure and nurture sales conversations. “Doing this with consistency and expertise is a true ‘blue sky’ opportunity for marketers in our space. To that end, we are incredibly excited to launch GIP ENTENT — the most powerful suite of demand generation and permission marketing services to reach the landscape contractor and power equipment dealer ecosystem.” The GIP ENTENT program consists of six highly targeted marketing services that leverage ACBM’s powerful first party data, multi-channel distribution and sophisticated funnels to guide ready-to-buy customers through an engaging path to purchase within a proprietary customer relationship management (CRM) platform. Designed to fuel a buyer’s journey, GIP ENTENT delivers three times as many leads as traditional marketing efforts — costing 62 percent less on average. “Finding effective replacements for face-to-face events has only heightened the need for marketers to engage around information-driven, content-based conversations between product and service manufacturers and their ideal prospects,” said Jason DeSarle, Brand Director of the Landscape Network, AC Business Media. “GIP ENTENT lead generation services offer a suite of six demand-driving tools for our clients: from turnkey opportunities at all volume levels, to GIP ENTENT Engage – the first of its kind, subscription-based product that drives a mixture of Marketing Qualified Leads (MQL) and BANT (Budget, Authority, Needs, Timeline), sales-qualified opportunities into our client and dealer sales funnels. “The GIP ENTENT suite of lead generation products gives marketers an unmatched ability to drive and measure a conversation through their buyer’s journeys.” Coupled with the launch of GIP ENTENT, ACBM is pleased to announce the hire of Jim Bagan as Director of Demand Generation and Education Services. Having previously served as a Senior Director with Spiceworks/Ziff Davis, as well as Director of Education Solutions with Hanley Wood, Bagan comes with a unique skillset around assisting clients in using digital and educational content marketing to drive a funnel-based conversation for marketers. “Demand generation and permission-based marketing provides the most efficient, high return, and targeted way to find buyers at various points of their journey,” said Jim Bagan, Director of Demand Generation, AC Business Media. “A major shift to independent research and discovery has occurred buyers’ side and is only increasing.” In his role with ACBM, Jim will strategically work with marketers in the space as they drive community conversations, build predictive intent data, and create sales intelligence through content based, lead generating conversations. For more information regarding GIP ENTENT, visit https://www.landscapenetworkmediakit.com/gip-entent About AC Business Media As one of America’s top business-to-business media companies, AC Business Media reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, AC Business Media delivers relevant, cutting-edge content through its industry-leading digital properties, trade shows, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience. About GIP ENTENT GIP ENTENT, designed for the landscape network, is the most powerful suite of demand generation and permission-based marketing services. GIP ENTENT’s suite of lead generation products provide industry service and product suppliers unmatched ability to drive and measure engagement through its simple-to-use sales funnel, customer relationship management (CRM) platform. The GIP ENTENT lead advantage combines lead targeting, speed and quality, and connection with CRM platforms with results and reporting through a campaign dashboard. Learn more at https://www.landscapenetworkmediakit.com/gip-entent

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Uberflip has been recognised in the B2B Content Engagement Solution Report

Uberflip | July 23, 2021

Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects. "What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "Relevant, engaging, and tailored content communicates to the buyer right away that your organisation understands them, their difficulties, and their industry. It's what keeps them around in that moment — and it's what Uberflip was designed to do. We believe Forrester is identifying content engagement solutions as an important component of the B2B tech stack, which clearly places Uberflip as a leader in the market." The paper examines several sorts of solutions, such as content experience hubs and embedded content solutions. Content experience hubs have been identified as a more adaptable solution for established businesses that employ a wide range of use cases and content kinds. Companies with a plethora of existing, current material may find content experience hubs to be the greatest answer for activating this content across field marketing teams, sellers, channel partners, and post-sale support personnel," writes Laura Ramos in the research. Content interaction is viewed as a rapidly rising area, with over $2 billion in venture capital funding raised so far in 2021. Uberflip, the inventor of the content experience category, continues to innovate. During the first half of the year, the firm introduced Sales Assist, a sales engagement tool that allows sales teams to easily identify and distribute relevant information, as well as a first-of-its-kind dynamic UTM parameters feature. "Uberflip has established itself as a critical tool for assisting B2B enterprises in reaching buyers digitally through customised content experiences," added Frisch. "B2B marketers must now be able to supply curated and relevant information. We anticipate that Uberflip will continue to lead the market as the best solution for marketers looking to create tailored content experiences at scale in the future." About Uberflip: Uberflip is a content experience platform (CEP) that allows marketers to bundle material into digital experiences that are relevant to target consumers. You can give your audience the content and personalised experience they want in fewer touchpoints, from account-based marketing campaigns to sales and customer interaction initiatives. More than 700 customers use Uberflip to boost their audience's consumption of relevant content, hence increasing brand confidence and driving company growth.

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Premise Acquires Native to Strengthen Its Position in the Market Research Industry

Premise | November 24, 2021

Premise, the platform that democratizes how actionable data is sourced and used, acquired Native, a pioneer in market research, on November 12th, 2021. Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need. "The market for a signal that cuts through the noise is significant," said Drew Drake, VP, Strategic Investments at SAP, a Native investor. "Native has built a marketplace that does just this, by linking the enterprise with a fleet of locals, providing ground truth to enable higher confidence decisions. The merger with Premise represents the opportunity to put this shared vision into the hands of every business and organization that needs it." With a retail landscape containing millions of highly fragmented, independently owned retailers scattered across each market, legacy market research providers have struggled to provide timely and actionable insight. "With this acquisition, we're going to be able to accelerate the disruption of crowdsourced insights, all on one platform," says Maury Blackman, CEO of Premise. "With this acquisition, we're going to be able to accelerate the disruption of crowdsourced insights, all on one platform," says Maury Blackman, CEO of Premise. Founded in 2017, Native's core focus has been on addressing the challenges and importance of a brand's continued presence in the lives of its consumers to the Fast Moving Consumer Goods (FMCG) industry. "What rideshare did for transportation, what food delivery has done for hospitality, is what we are doing for market insights," said Matt McNabb, who served as founder and Chief Executive Officer of Native will become Premise Chief Strategy Officer. Native works with various brands and products such as The Coca-Cola Company, its bottling partners, and Mars Inc. Premise is bringing in Native's full team and then plans to build on Native's existing traction in the industry. Premise also plans to bring expanded access to tasks, or jobs Contributors complete, to Premise's 3.5 million global Contributors. "Local insight is often neglected when making critical decisions," says Daniel Hanks, General Partner at Lavrock and an early investor at Native, "and quickly tapping into the reality on the ground is an increasingly crucial part of the decision-making for leaders in any industry. We think that it's part of what makes Native so powerful, and with this merger, we expect the combined entity to lead the category by democratizing local insight at scale." For the past year, Premise's corporate mission has been to become the first name any organization thinks of when they want to use data to their advantage. The Native acquisition brings them one step closer to accomplishing this goal. On average, a consumer will spend between three to four minutes inside these shops to decide which product to purchase --and the performance of a brand may live or die based on decisions made in those few minutes. Whether a product is in stock when a customer visits, how prominent its visibility before checkout, and the competitiveness of its pricing are just a few critical factors that determine success. With the outbreak of COVID-19, the longstanding trend towards proximity purchasing --visiting stores nearest the consumer --has only accelerated and increased the importance of measuring and improving these factors in store. McNabb, said of the merger: "Despite billions invested in ways of capturing data by remote control, some things you can't know unless you are there, but being there has always been too slow, too expensive, and too cumbersome to do at scale. In the specific markets it has serviced, Native set out to change that. With this merger, the combined Premise will further define and own this entire category of data: sensing the world from the ground up. We couldn't be more excited to create that reality together." About Premise "Premise is a crowdsourced insights company. Our technology mobilizes communities of global smartphone users to source actionable data in real-time, cost-effectively, and with the visibility you need. In more than 125 countries and 37 languages, we find Data for Every Decision™. To know more, visit www.premise.com"

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