ACCOUNT BASED DATA

SurePoint Technologies CMO Lydia Flocchini Wins Demand Gen Report’s 2021 B2B Innovator Award

SurePoint Technologies, Demand Gen Report | January 05, 2022

CMO Lydia Flocchini Wins B2B Innovator Award
On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs.

SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help scale. She played a crucial role in rebranding SurePoint in 2020, directing digital transformation, driving brand awareness, and accelerating lead generation and sales velocity.

“Year after year, I am honored to award some of the biggest go-getters in the B2B marketing industry with a B2B Innovator Award. “Demand Gen Report’s community of professionals constantly blows me away with their agility, innovation, and creativity, and Lydia’s work at SurePoint is no exception. Her role in turning SurePoint into a customer-first organization was truly impressive and deserving of the award. I look forward to seeing Lydia work her magic in the New Year,” said Klaudia Tirico, Editor of Demand Gen Report.

“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.

“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.

“We are excited to congratulate Lydia on this wonderful achievement. SurePoint has experienced tremendous growth over the past four years due in no small part to the incredible efforts of our team members. She plays a key role in our innovation trajectory, always putting the needs of our community first. SurePoint's CEO, Tom Obermaier, said that her Go-to-market experience, deep expertise in launching new categories of legal tech, and background as a legal professional truly gives SurePoint a unique voice and perspective in the market,” said Tom Obermaier, Chief Executive Officer of SurePoint.

Spotlight

Achieve business targets and win the trust of customers by implementing ABM.

Spotlight

Achieve business targets and win the trust of customers by implementing ABM.

Related News

ABM ACCOUNTS

RollWorks Expands Tech Partner Ecosystem with New Postal.io Partnership

RollWorks, Postal.io | August 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today teamed up with Postal.io, the leading offline marketing engagement platform, to help B2B organizations create automated offline campaigns that engage the right accounts and contacts at the right time in the buying journey to achieve a fully integrated, truly omni-channel ABM strategy. The new RollWorks and Postal partnership marks Postal's first workflow collaboration with an ABM company and is made possible by connecting data in Hubspot. "Postal's offline engagement platform optimizes omni-channel campaigns at scale," said Mike Stocker, VP of Partnerships at RollWorks. "Together, and through a HubSpot connection, RollWorks and Postal help marketers ensure that these sending and gifting campaigns are data driven and result in better conversions." As businesses are increasingly adding offline engagement into all marketing, sales, and human resource playbooks, the $120B direct mail, personalized incentive, and branded swag industry is burgeoning. Postal's integrated offline marketing platform helps organizations of all sizes manage their offline channels to increase sales velocity and employee engagement, and drive brand loyalty. Now, RollWorks and Postal customers can: Initiate a Postal gift when an account is spiking Trigger direct mail when an account shows intent or progresses in the buying journey Automate gift sending to key stakeholders when target accounts reach certain engagement thresholds, such as number of impressions, ad clicks, or page views "The increased demand of Offline Marketing Engagement is a testament to a change in the way companies are engaging with prospects, customers, and employees," said Erik Kostelnik, CEO of Postal.io. "Through the power of Postal and RollWorks, when you can orchestrate digital ABM programs with offline, your programs no longer have to be siloed and episodic. They are systematic, which ultimately drives efficiency and better outcomes." "The increased demand of Offline Marketing Engagement is a testament to a change in the way companies are engaging with prospects, customers, and employees," said Erik Kostelnik, CEO of Postal.io. In June, RollWorks announced Sales Insights for HubSpot, an ABM tool that provides a 360-degree view of accounts throughout the buying journey to help B2B marketers drive more timely and efficient sales outreach. One unique feature of Sales Insights for HubSpot is Account Spike, which uses a data science model to flag accounts spiking in engagement compared to that account's engagement baseline. By uncovering these account engagement signals with a company's website and ads, sales and marketing teams can activate gifting campaigns based on account engagement activity. Head to RollWorks' website to learn more about the RollWorks and Postal.io integration and how you can create automated offline campaigns at scale. RSVP for RollWorks and Postal.io's Rock N Bowl Event at HubSpot INBOUND 2022, Wednesday, September 7, from 6:30 - 9:30 pm ET. And check out the complete list of RollWorks events at HubSpot INBOUND activities here. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com or follow us on LinkedIn or Twitter. About Postal.io Postal is the leading Offline Marketing Automation Platform that creates memorable moments for organizations to generate leads, increase sales velocity, and retain happy customers. With the largest marketplace of direct mail, e-gift cards, personalized gifts, custom swag, and virtual events, Postal customers see significant time and cost savings when leveraging the automated system. Postal, a venture-backed startup, is integrated with all major sales and marketing technology and led by a nationally recognized founding team with multiple successful $mm exits. Postal is made with love in San Luis Obispo, CA and is focused on taking care of employees, customers, and partners.

Read More

CORE ABM

6sense Wins 2022 Summer Best Relationship Award and Best Feature Set Award in Account-Based Marketing from TrustRadius

6sense, TrustRadius | August 04, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that TrustRadius has recognized 6sense Revenue AI™ with the Summer 2022 Best Relationship Award and Best Feature Set Award for Account-Based Marketing (ABM). The TrustRadius awards follow industry recognition for 6sense Revenue AI™ being named the ABM Platform of the Year at the Ignite B2B MarTech Awards event in July. The Best Relationship Award highlights companies that provide their customers with accurate implementation expectations, solid follow-through on sales and marketing promises, and demonstrated ROI to become repeat customers. The Best Feature Set award highlights companies with outstanding feature sets that have gone above and beyond to delight their users. TrustRadius Summer Best of Awards are based entirely on feedback from verified customers. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "The TrustRadius recognition demonstrates our ability to deliver what business leaders want more than anything else: revenue and results. Our customers continually tell us that 6sense Revenue AI removes the uncertainty in their ability to hit their pipeline and revenue targets." TrustRadius is the most trusted review site for technology products and helps buyers make better product decisions based on unbiased and insightful customer reviews. Winners of the Best Relationship Award and Best Feature Set Award received a minimum count of TrustRadius reviews between January 1 and June 30, 2022, and those reviews featured key insight questions about the product's relationship status and product feature set. Winners also rank in the top three positions of their category by the percentage of positive responses earned. Learn how much 6sense means to verified users: "It's perfect for outbound selling. It helps sellers go after accounts that are in the market for faster sales cycles and larger deals. It also helps marketing provide the right air coverage for accounts that the sales team targets but has less intent to 'warm them up' and introduce them to 6sense." "6sense AI-powered predictions turned nay sayers to believers. Their predictive model ties in with our close won opps and shows us that the model aligned with new opps and won deals to help encourage every day users using the platform on a daily basis" "6sense has done a great job in helping us match anonymous signals. Our ability to tie our ads to account-based results is wonderful and nothing I have had in the past. It is so incredibly insightful to know what display ads are working. The more we trust the data, the more success we are seeing." "Knowing where customers are in their buying journey has helped my team and me take a more targeted approach to setting up marketing campaigns. We are able to identify where customers are and have been able to leverage that when it comes to making our sales calls. This has meant less time 'spraying and praying' and more time focusing on those who are close to buying, leading to short sales cycles." "We're able to reach exactly who we want due to the advanced targeting capabilities as well as run retargeting campaigns. Our CSM is very hands-on and we enjoy working with the 6sense team." Learn more: Hear from verified customers about how much they value 6sense Looking to share your own feedback? Leave a review here Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn and Twitter About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

BUYER INTENT DATA

Lift AI Launches New Buyer Intent Integration with Drift

Lift AI, Drift | August 29, 2022

Lift AI, the leading buyer intent intelligence solution, today announced the availability of its integration with Drift, the Conversation Cloud Company, to help marketers identify website visitor intent and turn anonymous website visitors into revenue. The integration leverages the Lift AI machine-learning and AI capabilities to assign “buyer intent scores” to both known and unknown site visitors in real-time, then deliver personalized chat experiences for sales conversion through Drift. “Website marketing and sales teams are increasingly struggling to improve website conversion, find the real buyers, and convert them into revenue,” said Don Simpson, CEO, Lift AI. “Website marketing and sales teams are increasingly struggling to improve website conversion, find the real buyers, and convert them into revenue,” said Don Simpson, CEO, Lift AI. “With this Drift integration, Lift AI will enable customers to reveal previously hidden website visitor intent to engage and convert them in Drift chat before they leave the site.” Together, the Lift AI machine-learning technology and Drift’s leading revenue acceleration platform help uncover the immense value in anonymous visitors, while also enabling sales teams to prioritize known target accounts with sales chat, while routing low-intent accounts to nurture campaigns. “With the impressive machine-based learning and sophisticated AI model capabilities of Lift AI, marketers can predict every visitors' likelihood to buy or convert with incredible accuracy, even if those visitors are completely anonymous,” said Jason Yarborough, Vice President and head of tech partnerships at Drift. “Together, our powerful integration will dramatically improve how businesses engage website visitors to deliver a great customer experience, maximize conversions, and accelerate revenue.” With the Lift AI and Drift integration, customers seeking to improve their website conversions can now: Predict the buyer intent of website visitors in real-time with a machine-learning model pre-trained on billions of data points, from profiled website visitors to live sales chats Determine buyer intent scores that can be used to set up custom playbooks using Drift Install the Lift AI integration in minutes by simply inserting a Lift AI code snippet into the website Enhance the data and effectiveness of other marketing technologies in their tech stack Added Simpson: “A recent study of 21 Drift customers using Lift AI showed an average increase of 9 times more Drift conversations turning into pipeline. We are excited to see how Drift customers will unlock the potential of their conversational marketing initiatives to drive more revenue with this integration.” About Lift AI Lift AI identifies the buying intent of anonymous website visitors in real-time, enabling websites to trigger the most effective conversational marketing conversion tactics before the visitor leaves the site. The Lift AI proprietary machine-learning model is based on 15 years of experience, billions of data points, and real-time behavioral analytics, working out-of-the-box to deliver results for companies with a 2-10x increase in chat conversions in just 90 days. About Drift Drift®, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses.

Read More