Madison Logic | September 14, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the official launch of its new ABM Success Series. The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle.
"Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic.
"Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic. "The ABM Success Series gives our customers a forum to share how they've accelerated the customer journey and shortened sales cycles to positively impact ROI. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”
The ABM Success Series provides B2B marketers with a set of resources that highlight what is working today to convert their best accounts faster, starting with a data-driven approach to prioritize the accounts most likely to purchase. Research from its recent State of the Buyer Report: Future of Work Edition found that marketing teams achieve a 17% increase in pipeline volume, 33% greater pipeline value, and 28% accelerated pipeline velocity when leveraging the combined ML Insights dataset to prioritize the accounts with the highest propensity to purchase and engage the buying committee across the buying journey through a multi-channel ABM strategy.
As the industry-leading voice for data-driven multi-channel ABM, Madison Logic's ABM Success Series aims to inspire and connect B2B marketers with insights and advice from leaders executing global multi-channel ABM strategies that deliver superior results. Program highlights include:
Multi-Channel ABM Innovators Roundtable with top marketing leaders from Cisco and Oracle discussing how to modernize an account-based go-to-market strategy to drive account engagement across the sales cycle and improve ROI.
The State of Multi-Channel ABM Webinar featuring speakers from Forrester and Citrix Systems discussing the latest research on the state of data-driven multi-channel ABM and how these findings impact future B2B marketing strategies.
Client Video Testimonials from sophisticated marketing leaders at Salesforce, Wolters Kluwer, Vonage, and Panasonic share their biggest marketing challenges and how they've excelled by adopting a data-led approach to identifying accounts and engaging them across a multi-channel activation strategy.
As buying committees continue to evolve and B2B marketing becomes increasingly more complex, it's more critical than ever for successful marketers to share first-hand accounts of the strategies and tactics implemented to meet their goals. By leveraging enhanced data to execute global multi-channel ABM strategies that meet rapidly growing customer expectations, the marketing leaders featured in the ABM Success Series share strategies that work in today’s market. Key B2B marketing concepts, challenges, and wins covered in the Client Video Series include:
Accelerating the Buyer's Journey: “Currently it's about 15% we're able to close deals on within the first month or two. So it's been phenomenal in moving that needle of lead generation to lead acceleration and revenue,” said Kris Patterson, Sr. Integrated Marketing at Wolters Kluwer.
Multi-Channel Engagement: “Anytime you can surround buying committees on multiple channels, in multiple stages of the funnel you’re always going to have a better quality of output of the leads you are getting in the pipeline,” said Thomas Matthew, Senior Marketing Manager at Vonage.
Validating Account Engagement & Pipeline Impact: “Now we’re saying we targeted 50 of your top accounts. 42 of them have been on the website 25% more frequently. They’re consuming this type of content and there’s this much revenue at stake in keeping that conversation going. From a sales perspective, it’s a very different conversation,” said Susan Campbell, Group Marketing Manager at Panasonic.
To learn more about how Madison Logic helps the world's fastest-growing companies grow faster, visit http://www.madisonlogic.com.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
ACCOUNT BASED ADVERTISING
6sense | August 12, 2022
6sense, the leading platform for B2B organizations generating predictable revenue, today announced that its 6sense Revenue AI™ platform has been selected as the winner of the "Best Lead Management Solution" award in the fifth annual MarTech Breakthrough Awards.
6sense Revenue AI™ offers a holistic solution that combines software with AI and machine learning, the rich use of data, and access to real-time insights and analytics. By applying advanced AI, big data, and machine learning capabilities across every stage of revenue generation, companies accelerate deals 25% faster, double the average deal value and improve win rates by 10%.
"Business leaders want predictable revenue, but new market realities make it harder to attain that goal. With the massive amounts of data and decisions that need to happen to compete in the current environment, AI applied to big data removes the uncertainty and guesswork, and brings clarity and confidence," said Latane Conant, Chief Market Officer of 6sense.
"Business leaders want predictable revenue, but new market realities make it harder to attain that goal. With the massive amounts of data and decisions that need to happen to compete in the current environment, AI applied to big data removes the uncertainty and guesswork, and brings clarity and confidence," said Latane Conant, Chief Market Officer of 6sense. "This acknowledgment supports the significant lift our platform makes in gathering and analyzing the millions of data points to surface meaningful insights that drive recommendations and decisions to accelerate revenue conversion."
"Today's B2B selling environment has evolved and purchase decisions are made by teams of stakeholders who prefer to remain anonymous until deep into the buying journey," said James Johnson, Managing Director at MarTech Breakthrough. "6sense's breakthrough platform is built for this new environment, putting rich insights at the fingertips of sales teams and helping them uncover more opportunities, accelerate deal cycles and optimize revenue efficiency. Congratulations to the entire 6sense team on being our choice for 'Best Lead Management Solution' in 2022."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,950 nominations from over 18 different countries worldwide.
This recognition comes on the heels of 6sense being named to the Forbes Cloud 100 list, a Fortune and Great Place to Work, B2B Marketing ABM Platform of the Year, a Forbes AI 50 honoree, and named as one of the Top 50 Best Companies to Sell For by Selling Power.
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
BUYER INTENT DATA
TechTarget | September 30, 2022
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority EngineTM for Healthcare to help sales and marketing teams leverage its proprietary prospect-level intent data to fuel more opportunities and pipeline with buying groups at top companies across the healthcare industry. This new offering provides direct access to Xtelligent Healthcare MediaTM (acquired in August 2021) and TechTarget’s combined opt-in audience of healthcare tech and business decision-makers in one SaaS solution delivering customized insights specifically for B2B organizations targeting healthcare.
“Being able to provide our customers with 1st party intent data on the largest healthcare technology and information audience on the web is a true game changer in our industry,” said Sean Brooks, Co-Founder, Xtelligent Healthcare Media. “Sales and marketing teams will now have direct access to entire healthcare buying teams, including Clinicians, Line of Business and IT Decision-Makers, to find more opportunities and accelerate technology deals.”
These new enhancements:
Add thousands of new accounts and 400,000+ new contacts into Priority Engine to provide better visibility into and opportunities to engage with full buying teams across the entire interconnected healthcare ecosystem, including: Providers, Health Systems, Payers, Pharmaceuticals, Life Sciences, Accountable Care Organizations and Federal/State Healthcare Agencies. This includes 90% coverage of health systems in the US.
Deliver increased access to opt-in business decision-makers directly involved with healthcare purchasing. Xtelligent Healthcare Media’s audience consists of more than 70% Business & Finance Executives and Clinicians who have critical involvement across healthcare technology purchases that are becoming increasingly complex.
Provide highly relevant, customized intent insights on topical interests, content consumption and vendor engagement of healthcare technology buyers at both the account and prospect-level to help marketing and sales teams to convert more opportunities and accelerate deals with better informed, personalized and timely outreach.
TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original editorial and vendor content spanning thousands of unique IT and business topics across TechTarget’s network of over 150 technology-specific websites and 1,125 channels. As enterprise technology buying teams grow and purchasing becomes more and more complex, we provide the information and resources to help every member of the team to research and make decisions.
Priority Engine for Healthcare helps TechTarget to continue to grow and help its customers succeed in a relevant adjacent market that includes high levels of purchasing complexity and buying dynamics.
“By expanding the amount of permission-based, relevant 1st party purchase intent data our customers have access to and delivering a full suite of marketing, sales and go-to-market services to engage real buyers, we help companies of all sizes achieve better results at scale in this market,” said Michael Cotoia, CEO, TechTarget. “As a leader in coverage of B2B enterprise tech for more than 20 years – combined with working very closely with our almost 3,000 customers – TechTarget has unique visibility into the buying dynamics across every major sector of the market. Our experience positions us well to bring our model to adjacent vertical markets with similar attributes to enterprise B2B tech – long/complex-sales cycles, large purchases, multiple members of the buying team and a strong need for 1st party data to enable marketers and sellers – just as we have done in Healthcare.”
For more information on TechTarget Priority Engine, visit www.techtarget.com/Priority-Engine.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.