ACCOUNT BASED DATA
Business Wire | May 15, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has been recognized by TrustRadius with seven 2023 Top Rated Awards for customer satisfaction.
ZoomInfo’s SalesOS platform was honored in the Intent Data, Sales Intelligence Software, and Market Intelligence Software categories. The company’s conversation intelligence solution, Chorus, repeated as a winner in the Sales Enablement, Sales Coaching, Call Recording, and Conversation Intelligence categories.
“We’re immensely grateful that our customers rely on ZoomInfo to connect with and close their most valuable buyers,” ZoomInfo Chief Customer Officer Dominic Constandi said. “We’re proud to deliver insights that our customers clearly trust, and we use their valuable feedback to fuel the evolution of our products.”
Nearly 1,500 verified TrustRadius users have shared how using ZoomInfo helped them unlock insights, engage customers, and win faster:
“I use ZoomInfo SalesOS daily at work. It helps me greatly in verifying revenue, location, title, headcount, and contact info! Before we had and utilized ZoomInfo, my quality service checks took four times longer. It has saved me time and effort at work, and I cannot imagine not having it.” – Jacqueline Bosworth, Client Acquisition Specialist at MATRIX Business Resource, Inc.
“ZoomInfo SalesOS is the gold standard among business resources for prospecting. The database is frequently updated, easy to navigate, and the customer service is exceptional. The upgrades made over the years reflect a company focused on user requirements, that’s huge!” – Sales General Manager at a mid-level market research company
“Buyers have many solutions to choose from when it comes to gathering intelligence and buyer intent,” said Megan Headley, VP of Research at TrustRadius. “ZoomInfo’s SalesOS and Chorus both earned 2023 Top Rated Awards based on feedback from their customers. Reviewers on TrustRadius value SalesOS’s prospecting features and high-quality data standards for sales intelligence, while 94% felt the software delivered good value for the price. Software buyers also shared that Chorus is an essential part of their tech stack, providing great integrations with other tools that they use.”
Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of distinguished business-to-business technology products. Top Rated Awards help distinguish products that have excellent customer satisfaction ratings, scoring them by recency, rating, and relevance. Based entirely on verified customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. TrustRadius uses a criteria, methodology, and scoring to determine Top Rated winners.
To learn more about how ZoomInfo modernizes go-to-market, please visit www.zoominfo.com.
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform that helps businesses find, acquire and grow their customers. It delivers real-time world-class data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate their technology stacks, and align sales and marketing teams in one platform. ZoomInfo is a leader in data privacy and emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, it has earned numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
TrustRadius delivers the most credible B2B technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
ACCOUNT BASED DATA
Forrester | April 19, 2023
Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. To accelerate digital innovation to better meet customers’ evolving expectations, B2C organizations must align key functions — including customer experience (CX), marketing, and digital — around customer value. According to Forrester, firms with high levels of alignment across these customer-facing functions report 2.4x higher revenue growth and 2x higher growth in profitability than those with some or no alignment.
A must-attend event for CX, marketing, and digital leaders, CX North America will showcase role-based sessions, new research, proven frameworks, and tailored guidance to help leaders build their strategies around customer value to drive revenue growth. This year’s event will also honor the winners of Forrester’s 2023 North American Customer Obsession Awards, which recognize an organization and senior executive that put customers at the center of everything they do.
Noteworthy sessions include:
Supercharge Your Customer-Obsessed Growth Engine. The business world is finally moving at the speed that digital consumers demand. This session will explore how and why aligned marketing, CX, and digital functions can pivot organizations toward greater growth.
Customer Obsession For When The Going Gets Tough. This session explores how investing in customer obsession helps businesses thrive in uncertain times and how defaulting to comfortable old ways of doing business opens companies to acute new risks.
Manage Brand Growth In An Economic Downturn. While seemingly counterintuitive, now is the right time to craft a marketing strategy to drive short-term and long-term profitable growth. This session will highlight tactics that CMOs are utilizing today, in a time of economic uncertainty, to spur profitable growth.
The Right Leader For Turbulent Times. Even leaders who have successfully stepped up their organizations over the past two years are asking if they have what it takes to continue doing so in 2023. This session will help leaders see clearly through the cloud of economic and social uncertainty in order for them to guide their teams.
What To Do About The Coming Collapse Of The Customer Lifecycle. As interactions between consumers and companies become faster and more automated, customer experiences will become immediate ─ causing the old reliable distinctions among customer lifecycle phases to evaporate. This session dives into what customer experiences will be like after the collapse.
Creativity And Dynamism Must Power Your Digital Strategy. Learn how companies that drive profitable growth over multiple business cycles achieve this goal by pushing themselves to be more dynamic and creative — especially in their digital strategies.
“In this unsteady economy, it’s imperative that organizations zero in on their customers. Success in this environment will require customer obsession — putting the customer at the center of an organization’s leadership, strategy, and operations,” said Rick Parrish, event host and VP and research director at Forrester. “At CX North America, CX, B2C marketing, and digital leaders will learn the skills needed to align their ecosystems around shared goals to achieve growth during this tough time.”
In-person attendees will experience facilitated discussions, consulting workshops, and special sessions. They will also have access to several special programs, including Forrester’s CX Certification course and the Executive Leadership Exchange, an exclusive program targeted at C-level leaders.
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
ACCOUNT BASED DATA, BUYER INTENT DATA
EIN News | May 19, 2023
Ad-tech veteran Mark Connon has become the first president of Bombora, the leading provider of B2B Intent data solutions, the company announced today. Connon takes the helm as Bombora builds on its position as the leader in B2B Intent Data.
Connon was Chief Operating Officer at TapAd when Experian acquired that company in 2020 — becoming TapAd's General Manager and EVP of Product and Marketing for Experian Marketing Services. As the former SVP, Global Chief Mobile and Data Officer at AOL (a subsidiary of Verizon formerly known as Verizon Media Services), Connon led mobile advertising and data strategy, as well as enterprise-wide data commercialization. He has held a number of C-level positions at both public and private marketing and advertising companies, and currently serves as an advisor or board member for several companies in the ad/martech space. At Bombora, Connon will immediately apply his extensive operating experience and industry expertise to lead Bombora’s Sales, Marketing & Customer Experience functions.
“Mark’s operating experience - and deep understanding of the value of data - makes him an excellent fit to help drive Bombora into the future,” said Bombora CEO and co-founder Erik Matlick. “By harmonizing our internal processes, he will help us realize our vision of a world in which business buyers value sales and marketing for its relevance, timeliness, and accuracy.”
More and more businesses are using Bombora’s sustainable AI-powered Company Surge® Intent signals, which — unlike with some competitors — rely on fully-consented data from visitors to the members of its proprietary data coop, which comprises publishers, marketers, agencies, technology providers, research firms and events firms. Bombora has continued to experience outsized growth despite headwinds in the ad space, and its exclusive publisher co-op model positions it well for the future.
“As the B2B market grows, Bombora continues to revolutionize the way businesses market and sell to others through transparent data built on an ecosystem of quality, collaboration, and innovation,” said Connon. “There’s an amazing opportunity here to accelerate Bombora’s growth, and I look forward to extending Bombora’s lead.”
* In the first quarter of 2023, Bombora’s channel ecosystem grew by 25%, further validating the company’s approach to making its data easily available for B2B brands.
* Audience Solutions subscription revenue has grown 36% year over year, continuing to reinforce the value of intent data in the B2B space.
* A commissioned study conducted by Forrester Consulting on behalf of Bombora, “The Total Economic Impact™ of Bombora for Data Publishers,” noted in March that Bombora Company Surge® data can provide publishers with an ROI of 335%, by helping publishers increase CPMs 200% and lifting partner and campaign retention by 10%.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.