Terminus and Sigstr Partner to Help Customers Bring Relationship Intelligence to Account-Based Marketing

Rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces it has formed a strategic partnership with Sister, the leading relationship marketing platform that powers Sigstr Relationships. The two companies have joined forces to unify sales and marketing teams through deeper, full-funnel account intelligence and shared mechanisms for accountability. Sigstr Relationships uses artificial intelligence (AI) to score and quantify the relationships a brand has with its customers and prospects. The partnership between Sigstr and Terminus brings sales deeper into the ABM conversation, making sales teams even more of a stakeholder in ABM efforts, and giving them a way to measure their progress in an account-based way.  “Sigstr Relationships perfectly aligns with Terminus’ account-based platform, as both exist to empower sales and marketing to get better results with ABM,” says Bryan Wade, CEO of Sigstr. “When customers use Sigstr Relationships and Terminus together, they’ll be able to leverage a new signal of engagement, the Sigstr Relationship Score, to power ABM. They’ll also have the insight they need to ensure the sales and marketing alignment that will help them move forward as a company.”