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Terminus Chat Experiences Named “Best Online Chat Solution” in 2021 MarTech Breakthrough Awards Program

Terminus | August 16, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM, today announced that Terminus Chat Experiences has been selected as the winner of the “Best Online Chat Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Terminus Chat Experiences is the first and only account-based chat solution native to an ABM platform. Chat Experiences enables users to deploy real-time, account-based conversations at a buyer’s exact moment of interest, all directly within the Terminus platform. With Chat Experiences, users create a seamless experience, connecting target audiences directly to the most appropriate rep, in seconds.

Chat Experiences’ powerful playbooks intelligently collect visitor data, trigger sales automation with prospects and customers, and qualify inbound traffic in real-time. Users can build account lists and run orchestrated campaigns from one source of truth. Terminus also offers a unique hybrid playbook solution, allowing customers to construct experiences linearly or visually. This sophisticated approach to configuring a chatbot creates unmatched usability for go-to-market teams and a more relevant and pleasant experience for visitors.

“Terminus Chat Experiences is the only conversational marketing solution purpose-built for ABM,” said Justin McDonald, GM of Channel Applications for Terminus. “What marketer doesn’t want to convert more website visitors? Native to Terminus, Chat Experiences creates a flywheel of first-party data and account personalization, which is critical to conversion and closing revenue. It’s an honor to receive this award by MarTech Breakthrough and I consider it a testament to the power of chat as a powerful engagement channel in multi-channel ABM.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“Put simply, native chat is a game-changer for organizations and Terminus Chat Experiences delivers a breakthrough solution that empowers marketers to pursue account-centric revenue growth. The solution is a practical and inexpensive addition to any ABM strategy,” said James Johnson, Managing Director at MarTech Breakthrough. “Terminus Chat transforms any marketing strategy and in such a crowded space, the solution certainly breaks through the noise with this achievement. We are proud to award Terminus Chat Experiences with our highly competitive ‘Best Online Chat Solution’ designation in the 2021 MarTech Breakthrough Awards program.”

Terminus Chat Experiences has driven significant ROI for customers including:
  • A 1,600 percent increase in sales conversations just two weeks post-implementation
  • More than 3.7 million target accounts identified
  • A 3X increase in lead volume, and 51 percent faster lead response time
  • A 42 percent increased Sales Accepted Lead (SAL) to close rate
  • More than 80 percent increase in close rate of all Chat-sourced leads
  • In addition to its powerful native features, Chat Experiences is fully integrated with solutions including Outreach, Google Analytics, Salesforce, Hubspot, Marketo, Pardot, Salesloft, and Calendly.

About Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more.

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BC Partners Signs up to Acquire Madison Logic to Drive Growth

Madison Logic | January 02, 2023

International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that are tailored to their needs. Madison Logic provides advanced B2B ABM services through its proprietary platform, which aims to improve its clients' sales and marketing results. Through this acquisition, BC Partners will be able to take advantage of the advanced ABM services offered by Madison Logic. The company aims to meet the changing needs of corporate buyers by providing data-driven, multi-channel ABM. BC Partners will be able to use the technology of Madison Logic to give their clients targeted solutions that are made to meet their specific needs. Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader." Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader. The Madison Logic team and I are thrilled to be moving forward with BC Partners on the next stage of our very ambitious growth path, and we are confident that this will open up significant new growth opportunities across the business. We look forward to a collaborative partnership with BC Partners, which has extensive experience fostering portfolio companies’ potential." BC Partners has a focus on digital marketing, digital commerce, and digital transformation and has previously invested in Chewy.com, Valtech, and EAB. Tom O'Regan, who is the CEO of Madison Logic, Vin Turk, and Erik Matlick, who helped start the company, will all still have ownership stakes and work with BC Partners. By joining forces, Madison Logic and BC Partners are able to leverage their combined expertise and technology to create powerful, unique, data-driven ABM solutions that meet the ever-evolving needs of corporate buyers. This combination of resources and technology allows Madison Logic and BC Partners to create custom solutions that better connect buyers with the products and services they need. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, allows enterprises to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic helps B2B marketers find and connect with influential people who can help them convert their best accounts faster.

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The Pioneers of Account-Based Marketing (ABM) Announce the Release of a New Book

Momentum ITSMA | February 01, 2023

On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers. This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs. However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market. To assist firms in achieving this, the book gives a clear structure of: The critical success factors and measurement techniques The key principles of Account-Based Marketing How to build, integrate, and expedite an account-based program The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work. Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver." (Source – PR Newswire) In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn. About Momentum ITSMA Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.

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Madison Logic Wins Top Workplace USA Award

Madison Logic | February 06, 2023

Madison Logic, a leading digital account-based marketing platform, told its employees that it had won the 2023 Top Workplace USA Award. The award shows that the company cares about its employees' experiences and growth by giving them a flexible workplace that helps them do great work for customers. The company builds a supportive and creative culture to help B2B marketers, and its hybrid work culture has been recognized. The goal of Madison Logic is to find the accounts that are most likely to buy and speed up the customer journey, leading the way in helping B2B marketers. Through this flexible work environment and focus on the employee experience, Madison Logic is able to create a culture of innovation and support for its employees that benefits both the organization and its customers. Tom O’Regan, CEO of Madison Logic, said, “Our employees continue to be our strongest asset, as we believe a positive work environment directly supports better client experiences and company growth.” He also said, "I'm always impressed by our team's amazing work ethic, attitude, and ability to drive exceptional customer engagements that help B2B marketers speed up the buyer's journey at every stage." He further added, "We’re honored to be recognized for this achievement.” (Source – Cision PRWeb) Top Workplaces is a leading employer recognition program that looks at things like how well employees fit in with the company's goals and how they can grow in their careers. Madison Logic has been named a top workplace by Top Workplaces because it has made it its mission to find the accounts that are most likely to buy and to speed up the customer journey. About Madison Logic Madison Logic is a global ABM platform that helps B2B marketers find, engage, and convert their target accounts more effectively by giving them the tools and data they need. The ML Platform combines proprietary data to help marketers find the most influential members of the buying committee and maximize engagement across multiple channels to shorten sales cycles and increase ROI. Since its start in 2005, Madison Logic has helped large and quickly growing companies reach their marketing goals.

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BC Partners Signs up to Acquire Madison Logic to Drive Growth

Madison Logic | January 02, 2023

International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that are tailored to their needs. Madison Logic provides advanced B2B ABM services through its proprietary platform, which aims to improve its clients' sales and marketing results. Through this acquisition, BC Partners will be able to take advantage of the advanced ABM services offered by Madison Logic. The company aims to meet the changing needs of corporate buyers by providing data-driven, multi-channel ABM. BC Partners will be able to use the technology of Madison Logic to give their clients targeted solutions that are made to meet their specific needs. Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader." Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader. The Madison Logic team and I are thrilled to be moving forward with BC Partners on the next stage of our very ambitious growth path, and we are confident that this will open up significant new growth opportunities across the business. We look forward to a collaborative partnership with BC Partners, which has extensive experience fostering portfolio companies’ potential." BC Partners has a focus on digital marketing, digital commerce, and digital transformation and has previously invested in Chewy.com, Valtech, and EAB. Tom O'Regan, who is the CEO of Madison Logic, Vin Turk, and Erik Matlick, who helped start the company, will all still have ownership stakes and work with BC Partners. By joining forces, Madison Logic and BC Partners are able to leverage their combined expertise and technology to create powerful, unique, data-driven ABM solutions that meet the ever-evolving needs of corporate buyers. This combination of resources and technology allows Madison Logic and BC Partners to create custom solutions that better connect buyers with the products and services they need. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, allows enterprises to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic helps B2B marketers find and connect with influential people who can help them convert their best accounts faster.

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The Pioneers of Account-Based Marketing (ABM) Announce the Release of a New Book

Momentum ITSMA | February 01, 2023

On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers. This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs. However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market. To assist firms in achieving this, the book gives a clear structure of: The critical success factors and measurement techniques The key principles of Account-Based Marketing How to build, integrate, and expedite an account-based program The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work. Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver." (Source – PR Newswire) In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn. About Momentum ITSMA Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.

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Madison Logic Wins Top Workplace USA Award

Madison Logic | February 06, 2023

Madison Logic, a leading digital account-based marketing platform, told its employees that it had won the 2023 Top Workplace USA Award. The award shows that the company cares about its employees' experiences and growth by giving them a flexible workplace that helps them do great work for customers. The company builds a supportive and creative culture to help B2B marketers, and its hybrid work culture has been recognized. The goal of Madison Logic is to find the accounts that are most likely to buy and speed up the customer journey, leading the way in helping B2B marketers. Through this flexible work environment and focus on the employee experience, Madison Logic is able to create a culture of innovation and support for its employees that benefits both the organization and its customers. Tom O’Regan, CEO of Madison Logic, said, “Our employees continue to be our strongest asset, as we believe a positive work environment directly supports better client experiences and company growth.” He also said, "I'm always impressed by our team's amazing work ethic, attitude, and ability to drive exceptional customer engagements that help B2B marketers speed up the buyer's journey at every stage." He further added, "We’re honored to be recognized for this achievement.” (Source – Cision PRWeb) Top Workplaces is a leading employer recognition program that looks at things like how well employees fit in with the company's goals and how they can grow in their careers. Madison Logic has been named a top workplace by Top Workplaces because it has made it its mission to find the accounts that are most likely to buy and to speed up the customer journey. About Madison Logic Madison Logic is a global ABM platform that helps B2B marketers find, engage, and convert their target accounts more effectively by giving them the tools and data they need. The ML Platform combines proprietary data to help marketers find the most influential members of the buying committee and maximize engagement across multiple channels to shorten sales cycles and increase ROI. Since its start in 2005, Madison Logic has helped large and quickly growing companies reach their marketing goals.

Read More

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