ABM ACCOUNTS

Terminus Chat Experiences Named “Best Online Chat Solution” in 2021 MarTech Breakthrough Awards Program

Terminus | August 16, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM, today announced that Terminus Chat Experiences has been selected as the winner of the “Best Online Chat Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Terminus Chat Experiences is the first and only account-based chat solution native to an ABM platform. Chat Experiences enables users to deploy real-time, account-based conversations at a buyer’s exact moment of interest, all directly within the Terminus platform. With Chat Experiences, users create a seamless experience, connecting target audiences directly to the most appropriate rep, in seconds.

Chat Experiences’ powerful playbooks intelligently collect visitor data, trigger sales automation with prospects and customers, and qualify inbound traffic in real-time. Users can build account lists and run orchestrated campaigns from one source of truth. Terminus also offers a unique hybrid playbook solution, allowing customers to construct experiences linearly or visually. This sophisticated approach to configuring a chatbot creates unmatched usability for go-to-market teams and a more relevant and pleasant experience for visitors.

“Terminus Chat Experiences is the only conversational marketing solution purpose-built for ABM,” said Justin McDonald, GM of Channel Applications for Terminus. “What marketer doesn’t want to convert more website visitors? Native to Terminus, Chat Experiences creates a flywheel of first-party data and account personalization, which is critical to conversion and closing revenue. It’s an honor to receive this award by MarTech Breakthrough and I consider it a testament to the power of chat as a powerful engagement channel in multi-channel ABM.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“Put simply, native chat is a game-changer for organizations and Terminus Chat Experiences delivers a breakthrough solution that empowers marketers to pursue account-centric revenue growth. The solution is a practical and inexpensive addition to any ABM strategy,” said James Johnson, Managing Director at MarTech Breakthrough. “Terminus Chat transforms any marketing strategy and in such a crowded space, the solution certainly breaks through the noise with this achievement. We are proud to award Terminus Chat Experiences with our highly competitive ‘Best Online Chat Solution’ designation in the 2021 MarTech Breakthrough Awards program.”

Terminus Chat Experiences has driven significant ROI for customers including:
  • A 1,600 percent increase in sales conversations just two weeks post-implementation
  • More than 3.7 million target accounts identified
  • A 3X increase in lead volume, and 51 percent faster lead response time
  • A 42 percent increased Sales Accepted Lead (SAL) to close rate
  • More than 80 percent increase in close rate of all Chat-sourced leads
  • In addition to its powerful native features, Chat Experiences is fully integrated with solutions including Outreach, Google Analytics, Salesforce, Hubspot, Marketo, Pardot, Salesloft, and Calendly.

About Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more.

Spotlight

Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data inspired” strengthens the creation of personalized experiences delivered through the content supply chain. In fact, a study conducted by a well-known analyst group found that companies using D&B data manage campaigns 46% more effectively, close deals 29% more effectively, and generate 10% more revenue.

Spotlight

Rishi Dave, CMO of Dun & Bradstreet, shows how marketers achieve remarkable results through Account Based Marketing (ABM). Account Based Marketing techniques upset the concept of “generic” relationship development. Instead, collaborative sales and marketing that’s “data inspired” strengthens the creation of personalized experiences delivered through the content supply chain. In fact, a study conducted by a well-known analyst group found that companies using D&B data manage campaigns 46% more effectively, close deals 29% more effectively, and generate 10% more revenue.

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BUYER INTENT DATA

Lift AI Launches New Buyer Intent Integration with Drift

Lift AI, Drift | August 29, 2022

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ACCOUNT BASED DATA

Savvy Brazilian Firms Embrace Digital Marketing Innovations

ISG | September 07, 2022

Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil finds the country’s enterprises have discovered digital marketing technologies provide valuable data, higher efficiency and targeted messaging that can improve communication, brand-building, customer relationships and business strategies. “Every marketing organization needs to harness the power of the ecosystem of MarTech possibilities to direct their core advertising and demand-generation initiatives,” said Paul Gottsegen, partner and president, ISG Research and Client Experience. “With so many potential options, it’s crucial to have an independent analysis of how this ecosystem stacks up across multiple dimensions.” Enterprises in Brazil are increasingly aware of the value of data in digital marketing, the report says. Digital marketing allows for a multidirectional exchange of data, bringing advertisers information about consumers they can use to develop better products, improve service and sales channels and find new market segments. The use of customer data platforms (CDP), a data management system, has soared in Brazil and become essential to developing targeted marketing campaigns, ISG says. Now, Brazilian companies in the most competitive industries are looking for providers that can go beyond CDP, crafting customized models to generate unique insights about customers. Brazil is now the third-largest country in the world in the use of social networking, so Brazilian enterprises are increasingly turning to social-media influencers to reach consumers, the report says. Some influencers in Brazil have bigger audiences than major offline media outlets. “Companies in Brazil are recognizing that influencer marketing can be more effective than traditional approaches,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Companies in Brazil are recognizing that influencer marketing can be more effective than traditional approaches,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “They want to work with providers that have deep experience in this area and a focus on measurable results." Brazilian marketing technology providers are also exploring content creation for the metaverse, though they recognize there are still hurdles, such as hardware requirements, ISG says. The report also covers changes in advertising agency business models, growing use of content marketing, logistical challenges for Brazilian e-commerce and other trends. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil evaluates the capabilities of 39 providers across six quadrants: Strategic MarTech Services, Digital Presence and Digital Ads, Digital Experience and Content, Social and Relationship, Digital Commerce Optimization, and Analytics and Intelligence. The report names Accenture Song as a Leader in all six quadrants. It names Raccoon and Stefanini Haus as Leaders in five quadrants each. Blinks Essence, Brivia and Cadastra are named as Leaders in three quadrants each, and Fbiz, Jussi, Keyrus and Mirum are named as Leaders in two quadrants each. CoreBiz, DP6, Driven.CX, Infracommerce, Mutato, Nação Digital, Rock Content, Soko and Vitrio are named as Leaders in one quadrant each. In addition, Vitrio is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in three quadrants. Brivia, Jussi and Keyrus are named as Rising Stars in one quadrant each. Customized versions of the report are available from Brivia and Cadastra. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens™ Research The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types. About ISG ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

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ACCOUNT BASED EXECUTION

RollWorks Strengthens its Prowess in B2B Advertising Performance

RollWorks | August 26, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting to accelerate revenue. RollWorks built the industry's most robust, multi-source account-based data foundation. While many offerings leverage demand-side partners, RollWorks offers one of the only end-to-end, entirely native B2B DSPs in the market. With its advanced machine learning that empowers organizations to reap efficiencies without sacrificing conversion, RollWorks helps B2B businesses efficiently and accurately reach their target audiences that matter most. Additionally, RollWorks has expansive and deep supply partnerships with companies like Google™, MoPub™, OpenX™, The Trade Desk™, and Xandr™, to enable B2B customers to reach target audiences wherever they are. "Modern B2B advertising is about harnessing precision at scale. RollWorks gives B2B organizations market-leading advertising performance that can move the needle in accelerating and optimizing conversion at any stage in the sales funnel," said Randi Barshack, CMO of RollWorks. "Modern B2B advertising is about harnessing precision at scale. RollWorks gives B2B organizations market-leading advertising performance that can move the needle in accelerating and optimizing conversion at any stage in the sales funnel," said Randi Barshack, CMO of RollWorks. "We have tremendous pride in being able to help our customers eradicate irrelevant ad spend and focus investment by reaching the exact B2B buying audiences they need for their business." RollWorks Rebrands Site Visitor API to Site Traffic Revealer The wildly successful RollWorks Site Visitor API helps B2B marketers better understand all of their website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. It enables account-level identification, including firmographic and RollWorks account-level details of site visitors in real-time for more engaging, account-centric visitor experiences. Building on momentum and industry demand, RollWorks has renamed Site Visitor API to RollWorks Site Traffic Revealer - a name that broadly captures the function of the API while clearly focusing on RollWorks' powerful and popular deanonymization capability. In June, RollWorks announced significant enhancements to Site Traffic Revealer that further advance the integration of account-level insight into web content personalization. The company built upon its foundation, shoring up product infrastructure for the third-party cookieless future with the addition of LiveRamp RampID, a cookieless, people-based identifier that identifies individuals across devices and environments to its identifier roster. Through the use of multiple identifiers, RollWorks gives B2B marketers more accurate and precise targeting. New RollWorks Pixel Assistant The new RollWorks Pixel Assistant is a tool to validate an organization's Pixel integration, visualize website audiences, and tag conversion pages, which help drive better campaign performance. A self-serve, wizard-style extension of the platform that sits on top of a customer's website, the assistant allows organizations to check pixel health and configure their set up to ensure their websites are optimized for success - all without a consultation. 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These enhancements enable customers to build audiences based on intent topics - for example, accounts demonstrating intent for topic A and topic B - as well as 6 additional data sources: Account News: news related to an account's financial performance, organization structure and changes, and product launches Website Activity: account-level page views, unique visitors, URLs visited, and conversions Advertising Activity: impressions and clicks Salesforce Activity: any activity logged in Salesforce, including activities like email sends, email opens, phone calls, and more HubSpot Engagement: any engagement logged in HubSpot, including engagements like email sends, email opens, phone calls, and more Marketo Activity: any activity logged in Marketo including activities like email sends, email opens, phone calls, and more "Our consistent cadence of product innovation demonstrates our team's commitment to bring new capabilities to market that arm marketing and sales teams with more intelligence and enable them to effectively execute and measure account-based advertising," said Justin Cooperman, SVP of Product at RollWorks. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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