Terminus Launches New ABM Certification

Terminus | March 09, 2022

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus. “ABM has evolved from a nice-to-have to a necessity for go-to-market teams. With our new certification program, we’re equipping B2B marketers with the knowledge and tools necessary to drive their ABM success.”

The course features five lessons that ABM professionals in the marketing space lead. Once the lessons are completed, participants can earn a certificate and digital badge by passing a timed, multiple-choice exam. The course consists of the following lessons:

The Modern Approach to B2B Marketing
Operationalizing Your ABM Strategy
Laying the Groundwork for ABM
Assessing Your Readiness for ABM
Launching Your First ABM Program

The course is free to every Terminus customer and partner with their Terminus subscription. They can directly access it via Terminus Academy. It is also free with registration to any non-customer and partner. With the help of this certification, marketers can avail a comprehensive, self-paced training course that covers the fundamental principles of an account-based strategy and provide tactical, real-life recommendations and examples of successful ABM campaigns.

Terminus is a leader of the account-based movement and helps its clients’ sales, marketing, and customer success departments to work together and drive their go-to-market strategy and customer experience. It offers the best channels, analytics, and the best data in a single platform that powers high-performing go-to-market teams.

Spotlight

New survey shows consumers aren’t getting what they want from customer support

Get an in-depth look at what consumers want from customer support in a new survey Zoom commissioned from Morning Consult. Learn what technology and support channels your customers prefer, and how your company can better meet their expectations to drive loyalty and growth.

More featured news

Spotlight

New survey shows consumers aren’t getting what they want from customer support

Related News

Account Based Analytics, Buyer Intent Data

Outreach Sales Execution Platform Now Available in Microsoft Azure Marketplace

PR Newswire | August 28, 2023

Outreach, the leading AI-powered sales execution platform helping revenue organizations create and close more pipeline, today announced the availability of the AI-powered Outreach Sales Execution Platform in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Outreach customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. In addition, customers can enjoy the simplified procurement Azure Marketplace offers through consolidated billing, custom pricing, and terms. The availability of Outreach on Azure Marketplace enables joint enterprise customers to digitally transform their sales processes with the Outreach Sales Execution Platform. In a recent roundtable discussion of go-to-market (GTM) leaders hosted by Outreach, attendees agreed that the digital transformation of enterprise sales requires effective change management and a willingness to embrace new technology – including artificial intelligence (AI). Through its AI-powered platform, Outreach empowers companies to drive transformation and increase seller productivity across the full sales journey. "We're proud to be the only AI-powered sales execution platform available in the Microsoft Azure Marketplace," said Manny Medina, CEO and co-founder of Outreach. "This enables enterprise sales leaders to harness the power of Outreach to maximize seller productivity and revenue and allows enterprise CFOs and CIOs to maximize the ROI of their Azure Cloud investments." Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. said, "We're pleased to welcome Outreach to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure." The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use. The Outreach application is now available in the Azure Marketplace. Experience AI-powered selling at the must-attend sales event of the year, Outreach Unleash in Seattle Oct. 3-5. Outreach will share its platform roadmap and help GTM teams supercharge their skillset to unlock seller productivity. About Outreach Outreach is the leading AI-powered sales execution platform that unlocks seller productivity to help sales teams efficiently create and close more pipeline. From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase efficiency and effectiveness of all go-to-market activities and personnel across the revenue cycle. Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. 6,000 companies, including Cisco, McKesson, Okta, SAP, Siemens, and Verizon depend on Outreach to power their revenue organizations. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.

Account Based Execution, Account Based Advertising

Revolutionizing B2B Advertising, Demandbase Launches the First-Ever B2B-Specific Connected TV Solution

PR Newswire | July 26, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV advertising market, which until now has been focused primarily on B2C. As noted in the new 'State of B2B Advertising' report, CTV has firmly established itself as an important B2B advertising channel for 2023 and beyond, driven by its capacity to broadcast video advertisements during television shows and movies on a wide variety of platforms like Hulu, Pluto, and Tubi. Remarkably, access to CTV devices surged from 82% of US households in 2021 to over 90% in 2023. CTV platforms boast high engagement levels, with viewers consuming content actively selected by them, leading to superior ad viewability and completion rates. In addition, CTV's unique blend of sight, sound, and motion enhances the ad recall across other channels, such as display, paid social, and paid search, when used in combination, thereby boosting the overall impact of advertising campaigns. Of note, 66% of CTV advertisers have not previously used traditional TV advertising, mainly due to concerns over pricing and targeting precision — factors that CTV effectively addresses. "CTV represents an exciting, rapidly expanding advertising landscape that's seen remarkable growth over the last few years," said Gareth Noonan, general manager, advertising at Demandbase. "With the Demandbase Piper B2B DSP, we're empowering companies to harness this potential in a way that's both effective and efficient. We're thrilled to serve our customers with a dynamic tool to enhance their GTM strategies and elevate sales performance." Demandbase's Piper B2B DSP, named for influencing Pipeline and Revenue, has the unique ability to: Target the right audience with a pertinent B2B message, powered by Demandbase's account identification capabilities. This results in minimal waste of the advertising budget across ad channels, including Demandbase's new connected TV offering, a feat impossible with linear or traditional TV. Plan and execute automated advertising campaigns based on a complete spectrum of data, ranging from account engagement levels to buyer intent and journey stage. Track campaign performance at both the account and individual levels with unparalleled granularity. "We're excited to bring CTV into our targeted B2B advertising programs," said Steven Mendes, director of brand & acquisition marketing at Cambia Health Solutions. "We're always looking to identify new ways to engage our audiences that are most aligned to their media consumption habits, preferences and lifestyles. Expanding into CTV will help us maximize our brand reach potential and give us the opportunity to showcase our brand in a whole new context." Demandbase has also released its new 'State of B2B Advertising' Report. The report unveils current market trends in B2B advertising, predicts the rise of bots and invalid traffic, discusses the deprecation of cookies on Chrome, and provides actionable recommendations for 2023 and 2024. Highlights include: Analysis of over 500 million web sessions in 2022, including looking at which traffic sources bring the highest (and lowest) amount of account-based traffic The importance of modern B2B measurement Predictions for future B2B advertising trends and how companies should be preparing for them now About Demandbase Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data to create what we call Account Intelligence. Better data makes better AI. That's Smarter GTM™.

Core ABM, Account Based Execution

Hootsuite Welcomes Elina Vilk as Chief Marketing Officer

Business Wire | August 21, 2023

Hootsuite, the global leader in social media management, today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s executive leadership team that is an industry anomaly at 75% women, and will report to CEO, Irina Novoselsky. "As I looked for our next CMO, Elina stood out for her expertise in harnessing the power of social to glean insights into the needs, wants and pain points throughout the customer's journey,” said Irina Novoselsky, CEO of Hootsuite. “With that she builds authentic relationships that drive revenue and through her role will help guide our customers to do the same.” Elina joins the Hootsuite nest most recently from WooCommerce where she was global CMO. Prior to that, Elina has led global marketing teams at Meta, PayPal, eBay and Visa. “The future of marketing is relationships - and in our increasingly digital world, where better to forge those relationships than on social,” said Vilk. “I’m truly invigorated to be joining Hootsuite at this unique time when the true value of social for businesses and brands has only just started to be realized. I look forward to driving even more value and strengthening those relationships for and with our customers.” With over two decades of marketing experience, Elina brings a customer first approach to the CMO role at Hootsuite. She is a design thinking leader who has proven methodologies that harness the brainpower of the collective, bringing to the forefront deep empathy, insights and customer driven innovation. “Our audience is 35 times larger than that of our competitors—marketers trust Hootsuite to be their guide to the wild world of social,” added Novoselsky. “I am thrilled to welcome Elina to the nest to continue to provide our customers with what they need to innovate on social.” About Hootsuite Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.