ACCOUNT-BASED ANALYTICS

Terminus Launches New ABM Certification

Terminus | March 09, 2022

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus. “ABM has evolved from a nice-to-have to a necessity for go-to-market teams. With our new certification program, we’re equipping B2B marketers with the knowledge and tools necessary to drive their ABM success.”

The course features five lessons that ABM professionals in the marketing space lead. Once the lessons are completed, participants can earn a certificate and digital badge by passing a timed, multiple-choice exam. The course consists of the following lessons:
  • The Modern Approach to B2B Marketing
  • Operationalizing Your ABM Strategy
  • Laying the Groundwork for ABM
  • Assessing Your Readiness for ABM
  • Launching Your First ABM Program

The course is free to every Terminus customer and partner with their Terminus subscription. They can directly access it via Terminus Academy. It is also free with registration to any non-customer and partner. With the help of this certification, marketers can avail a comprehensive, self-paced training course that covers the fundamental principles of an account-based strategy and provide tactical, real-life recommendations and examples of successful ABM campaigns. 

Terminus is a leader of the account-based movement and helps its clients’ sales, marketing, and customer success departments to work together and drive their go-to-market strategy and customer experience. It offers the best channels, analytics, and the best data in a single platform that powers high-performing go-to-market teams.

Spotlight

Demand generation vs lead generation. Demand generation is a marketing operation that serves to create a demand for or interest in your product. Lead generation, on the other hand, is used to collect specific information about potential clients, turning them into sales leads.

Spotlight

Demand generation vs lead generation. Demand generation is a marketing operation that serves to create a demand for or interest in your product. Lead generation, on the other hand, is used to collect specific information about potential clients, turning them into sales leads.

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