Home > News > featured news > Terminus Launches New ABM Certification

ACCOUNT BASED ANALYTICS

Terminus Launches New ABM Certification

Terminus | March 09, 2022

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus. “ABM has evolved from a nice-to-have to a necessity for go-to-market teams. With our new certification program, we’re equipping B2B marketers with the knowledge and tools necessary to drive their ABM success.”

The course features five lessons that ABM professionals in the marketing space lead. Once the lessons are completed, participants can earn a certificate and digital badge by passing a timed, multiple-choice exam. The course consists of the following lessons:
  • The Modern Approach to B2B Marketing
  • Operationalizing Your ABM Strategy
  • Laying the Groundwork for ABM
  • Assessing Your Readiness for ABM
  • Launching Your First ABM Program

The course is free to every Terminus customer and partner with their Terminus subscription. They can directly access it via Terminus Academy. It is also free with registration to any non-customer and partner. With the help of this certification, marketers can avail a comprehensive, self-paced training course that covers the fundamental principles of an account-based strategy and provide tactical, real-life recommendations and examples of successful ABM campaigns. 

Terminus is a leader of the account-based movement and helps its clients’ sales, marketing, and customer success departments to work together and drive their go-to-market strategy and customer experience. It offers the best channels, analytics, and the best data in a single platform that powers high-performing go-to-market teams.

Spotlight

5 Reasons Companies Choose DocuSign eSignature

With the rapid shift to paperless processes, there is little to no need for manually signing or sending documents. Now, electronic signatures are becoming a necessity to help improve employee productivity and the overall customer experience. But not all e-signature providers are the same. Download the eBook to see why more than

More featured news

Spotlight

5 Reasons Companies Choose DocuSign eSignature

With the rapid shift to paperless processes, there is little to no need for manually signing or sending documents. Now, electronic signatures are becoming a necessity to help improve employee productivity and the overall customer experience. But not all e-signature providers are the same. Download the eBook to see why more than

Related News

CORE ABM

MRP Announces the Appointment of Christopher Rack As CEO

PR Newswire | May 12, 2023

MRP, a leading provider of account-based technology and solutions, today announced Christopher Rack's appointment as its Chief Executive Officer (CEO). Chris will report directly to Seamus Keating, CEO of publicly-listed parent company FD Technologies. Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation. Chris worked previously for other early-stage, rapid-growth companies in this space, including eMedia and Spiceworks. Chris expressed excitement about joining the company and contributing to developing fresh growth opportunities for MRP clients, stating: "This is an exciting phase in MRP's journey. Already established as an industry-leading provider of account-based technology and tech-enabled services, demand for MRP's solutions is high and we are well positioned to scale. I look forward to bringing my expertise and experience to the role, working closely with the senior management, board members, and the entire MRP team to take the company to the next level of growth." Seamus Keating, CEO, FD Technologies: "Our strategy as a Group is to support each business unit's distinct value proposition and maximize its growth opportunity. We are delighted to welcome Chris to lead the MRP business and I look forward to working with him and the team to deliver enhanced customer satisfaction and revenue growth." About MRP MRP revolutionizes how sales and marketing organizations reach and connect to the right buying groups and decision-makers, cost-effectively driving engagement and revenue, globally and at scale. Applying the industry's leading account intelligence and the broadest selection of orchestration channels in the market today, MRP Prelytix® powers over 1,000 programs across six continents to coordinate, execute, and optimize them in up to 20+ languages.

Read More

BUYER INTENT DATA

Intentsify Named a Strong Performer Among B2B Intent Data Providers by Independent Research Firm

PRWeb | May 29, 2023

Intentsify, the pioneer in next-generation buyer-intent intelligence and Intent Activation™ solutions, today was awarded Strong Performer status in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 report. The Forrester report evaluated 14 providers across 26 criteria, measuring the depth, breadth, and quality of the intent data they provide B2B sales, marketing, and operations professionals. According to the report, “[Intentsify] differentiates with a vision centered on predictive intent that rivals the pure data provider business model. Its core selling proposition revolves around the development of highly customized scoring models for each customer solution, driving innovation that matches the category Leaders.” The 2023 Forrester Wave further recognizes Intentsify for its innovation, accuracy, and customer-centric product roadmap, specifically highlighting Intentsify’s “advanced applications of AI and deeper automation. Intentsify’s sophistication of analytics, including advanced buying cycle analysis and a unique application of natural language processing to provide a weighted ranking of a client’s most critical keywords, differentiates the current product offering.” “As a disruptive newcomer to the intent data space, we’re honored to be recognized as a strong performer in our first Forrester Wave appearance,” said Marc Laplante, CEO of Intentsify. “To be named a top intent data company by such a respected source after only four full years in business shows our team’s hard work is paying off. And it only strengthens our resolve to deliver innovative solutions to the market, ensuring each of our customers is equipped to adjust their B2B go-to-market strategies according to their quickly evolving, unique needs.” The report also states, “reference customers praised the vendor for its impressive success in targeting, willingness to customize, and ability to simplify the complexities of managing and leveraging intent.” Intentsify received the highest scores possible in the following categories: Innovation Scale of proprietary data collection Data accuracy and noise filtering Industry/Vertical/Keyword coverage Analytics capabilities Buying-cycle analysis Combining signal types Vision Roadmap Intentsify has seen tremendous growth in 2023 alone. In Q1, the company announced its next-generation precision intent data solution to ensure marketers’ messaging aligns with prospects’ evolving research behaviors and buying stages. Shortly after, Intentsify opened its new corporate headquarters in Westwood, Massachusetts, and announced 56% YoY revenue growth and 91% increase in staff in both the US and abroad. To progress international momentum, Intentsify appointed Chief Revenue Officer of EMEA & APAC Ajay Subherwal and formally announced expansion into APAC to help existing customers drive their own in-region growth. About Intentsify Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. By delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies with full-funnel buying experiences that drive revenue. http://www.intentsify.io

Read More

BUYER INTENT DATA

Spiff Tops Multiple G2 Spring Reports for Sales Compensation

Business Wire | April 03, 2023

Spiff, the leading sales commission software for forward-thinking revenue and sales organizations, has been named the leader in five Spring Sales Compensation reports by G2.com, the largest software marketplace and review platform. The company leads in the Spring 2023 Grid report, which ranks vendors on a customer satisfaction rating and marketing presence, and the Spring 2023 Momentum report, which grades them on momentum and market presence. “When we created Spiff, the intention was to make workers happy. Commissions have become a complicated process for finance and sales operations professionals. Sales have lacked transparency into their commissions and finance has taken the brunt of the frustration for it,” Jeron Paul, founder and CEO, said. “Now five years into our journey, we’ve succeeded in simplifying the world of those in revenue operations and their counterparts in finance. As we eye an exciting year in our evolution, there is a lot of innovation in the year ahead that will continue to eliminate the complexities of commissions.” Spiff, recognized as a Strong Performer in “The Forrester Wave™: Sales Performance Management Platforms, Q1 2023”, recently introduced new features that provided sales compensation administrators with more self-management capabilities. “[Spiff is a] very helpful tool. It's intuitive, easy to navigate, and provides a detailed overview of my compensations with some details on how it was calculated and my current KPIs," said an account manager at SimilarWeb. In addition to being a leader in the Grid and Momentum reports, Spiff was recognized as "Easiest Doing Business With" in the Enterprise Relationship Index for Sales Performance Management. The company appeared in 39 Spring reports in the Sales Compensation and Sales Performance Management categories. On G2.com, Spiff has over 1,900 product reviews with 4.7 out of five stars. "We were doing manual commission calculations every month, which was a huge time suck and also subject to human error. Spiff significantly cuts down time spent on commissions and allows us to focus more on analytics that help drive the business forward,” a Business Intelligence Manager at symplr said. About Spiff Spiff is a new class of software that creates trust across the organization by delivering real-time automation of commission calculations and motivates teams to drive top-line growth. With a combination of an intuitive UI, real-time visibility, and seamless integrations into current systems, Spiff is the first choice among high-growth businesses. Spiff’s sales compensation platform enables finance and sales operations teams to self-manage complex incentive compensation plans and provides transparency for sales teams.

Read More

CORE ABM

MRP Announces the Appointment of Christopher Rack As CEO

PR Newswire | May 12, 2023

MRP, a leading provider of account-based technology and solutions, today announced Christopher Rack's appointment as its Chief Executive Officer (CEO). Chris will report directly to Seamus Keating, CEO of publicly-listed parent company FD Technologies. Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation. Chris worked previously for other early-stage, rapid-growth companies in this space, including eMedia and Spiceworks. Chris expressed excitement about joining the company and contributing to developing fresh growth opportunities for MRP clients, stating: "This is an exciting phase in MRP's journey. Already established as an industry-leading provider of account-based technology and tech-enabled services, demand for MRP's solutions is high and we are well positioned to scale. I look forward to bringing my expertise and experience to the role, working closely with the senior management, board members, and the entire MRP team to take the company to the next level of growth." Seamus Keating, CEO, FD Technologies: "Our strategy as a Group is to support each business unit's distinct value proposition and maximize its growth opportunity. We are delighted to welcome Chris to lead the MRP business and I look forward to working with him and the team to deliver enhanced customer satisfaction and revenue growth." About MRP MRP revolutionizes how sales and marketing organizations reach and connect to the right buying groups and decision-makers, cost-effectively driving engagement and revenue, globally and at scale. Applying the industry's leading account intelligence and the broadest selection of orchestration channels in the market today, MRP Prelytix® powers over 1,000 programs across six continents to coordinate, execute, and optimize them in up to 20+ languages.

Read More

BUYER INTENT DATA

Intentsify Named a Strong Performer Among B2B Intent Data Providers by Independent Research Firm

PRWeb | May 29, 2023

Intentsify, the pioneer in next-generation buyer-intent intelligence and Intent Activation™ solutions, today was awarded Strong Performer status in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 report. The Forrester report evaluated 14 providers across 26 criteria, measuring the depth, breadth, and quality of the intent data they provide B2B sales, marketing, and operations professionals. According to the report, “[Intentsify] differentiates with a vision centered on predictive intent that rivals the pure data provider business model. Its core selling proposition revolves around the development of highly customized scoring models for each customer solution, driving innovation that matches the category Leaders.” The 2023 Forrester Wave further recognizes Intentsify for its innovation, accuracy, and customer-centric product roadmap, specifically highlighting Intentsify’s “advanced applications of AI and deeper automation. Intentsify’s sophistication of analytics, including advanced buying cycle analysis and a unique application of natural language processing to provide a weighted ranking of a client’s most critical keywords, differentiates the current product offering.” “As a disruptive newcomer to the intent data space, we’re honored to be recognized as a strong performer in our first Forrester Wave appearance,” said Marc Laplante, CEO of Intentsify. “To be named a top intent data company by such a respected source after only four full years in business shows our team’s hard work is paying off. And it only strengthens our resolve to deliver innovative solutions to the market, ensuring each of our customers is equipped to adjust their B2B go-to-market strategies according to their quickly evolving, unique needs.” The report also states, “reference customers praised the vendor for its impressive success in targeting, willingness to customize, and ability to simplify the complexities of managing and leveraging intent.” Intentsify received the highest scores possible in the following categories: Innovation Scale of proprietary data collection Data accuracy and noise filtering Industry/Vertical/Keyword coverage Analytics capabilities Buying-cycle analysis Combining signal types Vision Roadmap Intentsify has seen tremendous growth in 2023 alone. In Q1, the company announced its next-generation precision intent data solution to ensure marketers’ messaging aligns with prospects’ evolving research behaviors and buying stages. Shortly after, Intentsify opened its new corporate headquarters in Westwood, Massachusetts, and announced 56% YoY revenue growth and 91% increase in staff in both the US and abroad. To progress international momentum, Intentsify appointed Chief Revenue Officer of EMEA & APAC Ajay Subherwal and formally announced expansion into APAC to help existing customers drive their own in-region growth. About Intentsify Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. By delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies with full-funnel buying experiences that drive revenue. http://www.intentsify.io

Read More

BUYER INTENT DATA

Spiff Tops Multiple G2 Spring Reports for Sales Compensation

Business Wire | April 03, 2023

Spiff, the leading sales commission software for forward-thinking revenue and sales organizations, has been named the leader in five Spring Sales Compensation reports by G2.com, the largest software marketplace and review platform. The company leads in the Spring 2023 Grid report, which ranks vendors on a customer satisfaction rating and marketing presence, and the Spring 2023 Momentum report, which grades them on momentum and market presence. “When we created Spiff, the intention was to make workers happy. Commissions have become a complicated process for finance and sales operations professionals. Sales have lacked transparency into their commissions and finance has taken the brunt of the frustration for it,” Jeron Paul, founder and CEO, said. “Now five years into our journey, we’ve succeeded in simplifying the world of those in revenue operations and their counterparts in finance. As we eye an exciting year in our evolution, there is a lot of innovation in the year ahead that will continue to eliminate the complexities of commissions.” Spiff, recognized as a Strong Performer in “The Forrester Wave™: Sales Performance Management Platforms, Q1 2023”, recently introduced new features that provided sales compensation administrators with more self-management capabilities. “[Spiff is a] very helpful tool. It's intuitive, easy to navigate, and provides a detailed overview of my compensations with some details on how it was calculated and my current KPIs," said an account manager at SimilarWeb. In addition to being a leader in the Grid and Momentum reports, Spiff was recognized as "Easiest Doing Business With" in the Enterprise Relationship Index for Sales Performance Management. The company appeared in 39 Spring reports in the Sales Compensation and Sales Performance Management categories. On G2.com, Spiff has over 1,900 product reviews with 4.7 out of five stars. "We were doing manual commission calculations every month, which was a huge time suck and also subject to human error. Spiff significantly cuts down time spent on commissions and allows us to focus more on analytics that help drive the business forward,” a Business Intelligence Manager at symplr said. About Spiff Spiff is a new class of software that creates trust across the organization by delivering real-time automation of commission calculations and motivates teams to drive top-line growth. With a combination of an intuitive UI, real-time visibility, and seamless integrations into current systems, Spiff is the first choice among high-growth businesses. Spiff’s sales compensation platform enables finance and sales operations teams to self-manage complex incentive compensation plans and provides transparency for sales teams.

Read More

More featured news