Account Based Analytics

Terminus Launches New Certification to Improve ABM Maturity

Terminus | March 09, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ABM, launch their first ABM program, or improve or scale their existing ABM program.

According to Terminus’s 2021 State of Modern Marketing report, 87% of marketers agree that augmenting traditional lead-based strategies with a stronger focus on account-based strategies is the best way to maximize revenue generation. Despite this, 86% say that automated account engagement activities across multiple channels is something their organization needs assistance with. By enrolling in The Account-Based Strategy Certification: Fundamentals, marketers participate in a comprehensive, self-paced training course that focuses on the fundamental principles of an account-based strategy and provides tactical, real-life recommendations and examples for running successful ABM campaigns.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus. “ABM has evolved from a nice-to-have to a necessity for go-to-market teams. With our new certification program, we’re equipping B2B marketers with the knowledge and tools necessary to drive their ABM success.”

The course features five lessons led by seasoned ABM professionals in the marketing space. After the lessons are completed, participants have the option to earn a certificate and digital badge by passing a timed, multiple-choice exam. The course consists of the following lessons:
  • The Modern Approach to B2B Marketing
  • Operationalizing Your ABM Strategy
  • Laying the Groundwork for ABM
  • Assessing Your Readiness for ABM
  • Launching Your First ABM Program
The course is free to all existing customers and partners with their Terminus subscription and can be accessed directly via Terminus Academy. The course is also free with registration to any non-customers and partners. For more information about Terminus and its certification program, visit

About Terminus
Leaders of the account-based movement, Terminus helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform; powering high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We’ve been named a G2 Leader for 15 consecutive quarters. Visit to learn more or connect with us on Twitter and LinkedIn.


Transforming the Customer Experience How companies drive business success when integrating UC and contact center platforms Want to know what CX leaders focus on most? Here’s a hint: CX transformations. According to a new Metrigy report, organizations are increasing their CX technology budgets by 65% this year to prioritize the c


Transforming the Customer Experience How companies drive business success when integrating UC and contact center platforms Want to know what CX leaders focus on most? Here’s a hint: CX transformations. According to a new Metrigy report, organizations are increasing their CX technology budgets by 65% this year to prioritize the c

Related News

Core ABM

Expandi Purchases Account-Based Marketing Platform Jabmo

ExchangeWire | September 27, 2023

Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand. With offices in Europe and the US, Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences, and healthcare organisations. A leading provider of ABM platforms, in December last year Jabmo was inserted as one of the top nine providers in the Gartner® 2022 Magic Quadrant™ for ABM platforms. In February 2023, the business went into administration and Expandi, in July 2023, acquired all assets of the company including the platform. The Jambo brand is now owned by Expandi Group and the platform functionalities have been integrated within the Expandi martech platform. Expandi is re-launching a stronger than-ever Jambo ABM platform leveraging most of the features of the former tool (including integration with the major social media platforms, CRM and marketing automation systems) now combined with all of the innovative Expandi applications. These include the Cyance platform for third and first-party intent-data analytics and the account based advertising platform based on a unique IP addresses database from AccountInsight. Customers and partner agencies will have greater visibility and insights across B2B markets. They will also be able to improve the results of ABM strategies and overall return on investment (ROI) by delivering targeted campaigns to companies most likely to buy. From Q4 2023, by tapping into Jabmo’s well-established network in the US and harnessing Expandi’s enriched data across markets, the Group will start serving all key markets in Asia Pacific (APAC) and North America. Raffaele Apostoliti, CEO at Expandi, said Expandi is now the only company with comprehensive B2B ad tech and martech solutions built by Europeans with Europe in mind. Our investment in Jabmo shows our continued commitment to providing unique technology platforms which fit with European markets and challenges, from privacy regulations to multiple languages and local marketing practices. About Expandi Group Expandi Group is a global leader in ad tech, martech and marketing-managed services. Expandi Group mainly operates in the market with the following brands: Expandi Match, Expandi Agency, Cyance, AccountInsight, and Session Media.

Read More

Buyer Intent Data

ZoomInfo Enters into Strategic Partnership with The Trade Desk

ZoomInfo | September 08, 2023

ZoomInfo has announced entering a strategic partnership with global-leader advertising technology, The Trade Desk. MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, offers the industry’s first in-house B2B demand-side platform that focuses on meeting the needs of companies doing true B2B ABM. The integration with supply-side platforms assists MarketingOS to enable customers to buy advertisements through real-time actions for placement in leading business publications. ZoomInfo, an industry-leading go-to-market platform to find, acquire, and increase customer base, has announced a strategic integration with The Trade Desk, a worldwide leading provider of advertising technology. The partnership will enable ZoomInfo to access The Trade Desk’s industry-leading platform. Using this, ZoomInfo expands its omnichannel advertising network in order to gain access to more elite publishers and provides display, video, and audio advertisements internationally for the first time. Bryan Law, Chief Marketing Officer of ZoomInfo, said, Our industry-leading audience creation capabilities are built on the strongest data foundation in the market, and with The Trade Desk expanding our reach, we can now provide the best of both worlds. This partnership opens the door for our customers to scale their audiences and unlock new avenues for customer acquisition. [Source – Business Wire] MarketingOS, ZoomInfo's ABM platform, serves as the perfect central hub for executing B2B advertising campaigns. It provides dynamic intent market signals and exclusive categories of intent data that businesses cannot find elsewhere. The platform features the industry's first in-house B2B demand-side platform (DSP), tailor-made for meeting the needs of companies engaged in genuine B2B account-based marketing. It is carefully optimized to align with crucial account context rather than surface-level insights. The platform offers a streamlined approach by directly integrating with leading exchanges and supply-side platforms (SSPs). This integration empowers customers to participate in real-time auctions for ad placement in leading business publications. On the back end, ZoomInfo seamlessly processes users' tailored audiences and campaign details, initiating campaigns programmatically through The Trade Desk's ad auction process. MarketingOS users can now craft advertising campaigns harnessing The Trade Desk's platform innovation, tapping into its extensive inventory access, which boasts the widest industry reach. This enhanced domestic outreach and the capacity to target fresh international audiences promise improved campaign performance and a better ROI, leading to sustained business growth. Ed Chater, SVP of Global Client Service at The Trade Desk, said, ZoomInfo is leading the way for B2B and ABM via their MarketingOS platform, and we’re excited to see our innovation power their capabilities that harness data and decisioned media buying. This is even more exciting when thinking about the available inventory, including connected televisions, that can be bought programmatically, which can change the way B2B marketers plan and execute their campaigns. [Source – Business Wire] In the realm of B2B marketing, organizations have tremendous opportunities to supercharge their marketing campaigns, which brings them close to the right audience, added Charter.

Read More

Core ABM, Account Based Data

ZoomInfo Strengthens Its Commitment to Data Privacy and Security Leadership Through Renewed Certifications

Business Wire | August 07, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has again attained TRUSTe General Data Protection Regulation (GDPR) and California Consumer Protection Act (CCPA) Practices Validations, as well as ISO 27001 and 27701 certifications, ensuring its policies align with the strictest privacy and security regulations in the world. “These certifications showcase the high standards we apply in our data privacy and security compliance practices,” ZoomInfo Chief Compliance Officer Simon McDougall said. “We prioritize retaining these validations every year because we are committed to putting compliance first.” By renewing both validations from TRUSTe, a recognized authority in data privacy management and automation, ZoomInfo continues to demonstrate its commitment to being an industry leader in data privacy. The company has achieved these validations annually since 2021. “We believe that a strong privacy management program is critical for companies to build customer trust and ensure privacy compliance, and with its achievement of this certification ZoomInfo is demonstrating its dedication to meeting high privacy standards,” said TrustArc CEO Jason Wesbecher. The validations are attained through TRUSTe’s comprehensive evaluation of ZoomInfo’s privacy policies, practices, and governance initiatives in accordance with TRUSTe's 44 GDPR and 48 CCPA Privacy Practices Validations Requirements. TRUSTe, a subsidiary of TrustArc, monitors ongoing compliance through annual recertifications and complaints received through a privacy feedback mechanism. Additionally, ZoomInfo has again met the rigorous qualifications of ISO 27001, which provides an international benchmark for implementing, managing, and maintaining information security within a company. ZoomInfo has also met the stringent qualifications of ISO 27701, which provides the requirements and guidance for companies to establish, implement, maintain, and continually improve their Privacy Information Management System. ZoomInfo has earned ISO 27001 and 27701 certifications since 2020 and 2021, respectively. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit

Read More