CORE ABM

Terminus Named a Leader for ABM Platforms in 2022 Gartner® Magic Quadrant™

Terminus | January 13, 2022

Terminus Named a Leader
On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue.

Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat, the web, and ads to gather data. Terminus enables multi-channel ABM for thousands of famous global brands like DHL, G2, TripActions, and Outreach. It has been a G2 leader in ABM for 15 consecutive quarters.

“We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp.

“We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp.

The Magic Quadrant report states that “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.

“Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, and engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.”

The Gartner Magic Quadrant is a globally trusted analyst resource that helps organizations seek genuine and unbiased evaluations of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM platforms evaluates nine global providers based on strategy, market presence, and product offering.

Spotlight

Trying to create and close pipeline at the end of the quarter? This playbook highlights over 10 quick wins, for big impact that you can do right now. You'll gain knowledge of easy quick plays with examples of real businesses who have adopted them and made them work. You’ll get: 10+ quick, full-funnel ABM wins to learn from Real

Spotlight

Trying to create and close pipeline at the end of the quarter? This playbook highlights over 10 quick wins, for big impact that you can do right now. You'll gain knowledge of easy quick plays with examples of real businesses who have adopted them and made them work. You’ll get: 10+ quick, full-funnel ABM wins to learn from Real

Related News

ACCOUNT BASED DATA

Former LinkedIn and Google Executive Joins Vidyard to Transform B2B Sales

Vidyard | January 12, 2023

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade at LinkedIn, most recently as VP of Global Sales Solutions, where he oversaw their Sales Solutions team. The team's objective was to inspire sales professionals to put their customers first and to develop trustworthy and valued buyer-seller relationships. Jonathan formerly served as the Country Manager for Google Canada and held numerous leadership roles at AOL. Michael Litt, co-founder and CEO of Vidyard, stated, "His unique experience as a global leader at LinkedIn will be a tremendous asset as we build on our mission to empower every go-to-market professional with the tools and knowledge they need to be successful in the new era of digital customer communication." (Source: Businesswire) Lister joins Vidyard after a successful year in which video became a new growth engine for thousands of sales teams. According to Demand Metric's 2022 State of Video Report, 82% of go-to-market teams say video is becoming essential in communicating with customers, and 70% of sales representatives say video converts better than any other kind of content. New product offerings make it easier for more sellers to send professional videos. In addition, Vidyard users may now take advantage of the following new features: Video Templates Salesloft Insights Integration Enhanced Editing Community-Contributed Templates Sales Feed Learning Hub Video Chapters About Vidyard Vidyard is a video platform for sales and marketing. Over 250,000 businesses utilize its video messaging and hosting solutions to better connect with their consumers and prospects. It helps organizations in high-tech, SaaS, financial services, professional services, and other sectors alter their approach to remote sales, marketing, and customer care via asynchronous video. The platform is used by global leaders and industry pioneers on the Fortune 500 list and beyond to drive their video strategy and convert viewers into customers.

Read More

CORE ABM, ABM ACCOUNTS

Full Circle Insights Approaches 2023 with Major Momentum as a Successful Year Winds Down

Full Circle Insights | December 19, 2022

Full Circle Insights today announced the company has achieved strong marketplace momentum as 2022 winds down, and is poised for significant growth in the coming year. Full Circle's accomplishments in 2022 include launching their latest product, Full Circle ABM, major platform and product innovations, a new patent award and multiple industry accolades. With plans to further build out partnerships and develop product features, Full Circle is on a path to achieve even more growth in 2023. An analytics leader on a strong growth trajectory, Full Circle Insights has excelled by responding to the evolving B2B marketing technology marketplace in 2022. Achievements include: Full Circle ABM launch: The company rolled out Full Circle ABM, the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing (ABM) context. The vast majority of B2B marketers are selling to buying groups instead of individuals, and Full Circle ABM leverages intent data to flag accounts showing interest in a B2B product or service. It enables marketers to track and measure the buying journey from initial click to closed sale. Full Circle ABM is unique in the B2B martech sector, but it is powered by the same patented technology that drives Full Circle's other award-winning products. Full Circle Insights Platform launch: The company has developed a full product suite package in response to customer demand. The Full Circle Insights Platform gives marketers a complete picture of pipeline and revenue with B2B marketing attribution and full funnel analytics technology. Comprising five products — Full Circle ABM, Digital Source Tracker, Response Management, Campaign Attribution and Matchmaker — the CRM-native platform gives marketers the tools they need to "defend the spend" and make better decisions with a clear picture of marketing's contribution to revenue and complete marketing and sales funnel data. Patented Attribution Technology: Full Circle's patented Attribution Software Solution Inside a CRM System powers innovative products like Campaign Attribution, Matchmaker and Digital Source Tracker. The proprietary technology plugs into the customer's CRM instance to deliver metrics that provide unprecedented insight and enable reports that drive marketing efficiency. Awards: Full Circle's cutting-edge products won multiple awards this year, including "Product of the Year for Insights and Analysis" from the Sales and Marketing Technology Awards for Journey Explorer, "Product of the Year for Marketing" award for Journey Explorer from the Globee Awards and "New Product of the Year" from the BIG Awards for Business. "B2B marketing has evolved significantly over the past few years, with more companies than ever embracing an ABM approach, and our mission at Full Circle is to give B2B marketers the tools and technology they need to thrive in a transformed sector," said Full Circle Insights President and CEO Bonnie Crater. "We're proud of what we've accomplished this year, but we're just getting started. We look forward to extending our partnerships and building out more product capabilities next year so we can help our customers maximize marketing results and drive even more revenue." "B2B marketing has evolved significantly over the past few years, with more companies than ever embracing an ABM approach, and our mission at Full Circle is to give B2B marketers the tools and technology they need to thrive in a transformed sector," said Full Circle Insights President and CEO Bonnie Crater. To learn more about Full Circle Insights, please visit www.fullcircleinsights.com. About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Read More

ACCOUNT BASED DATA

RollWorks Introduces Free In-Market Account Finder to Boost Sales Efficiency

RollWorks | February 02, 2023

RollWorks, a division of NextRoll, has released RollWorks In-Market Account Finder, a free tool that helps companies find sales-ready accounts in minutes by giving them access to data from RollWorks Keyword Intent about the customers' intentions. RollWorks In-Market Account Finder uses keyword intent data to provide businesses with real-time insights into buyer behavior and allows them to focus on targeting accounts that are most likely to purchase their products. This feature combines Keyword Intent data with Bombora Intent and G2 buyer intent data to provide organizations with more certainty that an account is actually in-market, giving marketing and sales teams more precision as they build their target accounts. RollWorks In-Market Account Finder is a powerful tool for organizations that are looking to optimize their account-based strategies. VP of Revenue Marketing at RollWorks, Jodi Cerretani, said, "As B2B marketers continue to grapple with resource efficiency, it will be even more critical to identify accounts that are actually in the market to buy." She added, "The availability of RollWorks' new In-Market Account Finder feature is an easy, free way to help organizations address economic headwinds head-on." She further said, "By having more buying signals at their fingertips, teams can narrow in on high-fit, in-market accounts and make outreach far more efficient and effective." The RollWorks In-Market Account Finder is easy to use and can be reached by entering the name of a brand, product, or competitor and describing the perfect customer. The tool is being sent to RollWorks' entire client roster, and early benefits organizations are seeing include a list of high-fit, high-intent accounts and the ability to test the effectiveness of ABM methodologies without a financial commitment. About RollWorks RollWorks is a division of NextRoll that helps ambitious B2B companies align their marketing and sales teams and grow their revenue with confidence. RollWorks' solutions, which are powered by proprietary data and machine learning, address the needs of organizations of all sizes, from those with best-in-class ABM programs to those just starting out. RollWorks is a platform that marketers and sellers can't do without if they think that an account-based approach is just good business. It empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system of record.

Read More