CORE ABM

Terminus Named a Leader for ABM Platforms in 2022 Gartner® Magic Quadrant™

Terminus | January 13, 2022

Terminus Named a Leader
On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue.

Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat, the web, and ads to gather data. Terminus enables multi-channel ABM for thousands of famous global brands like DHL, G2, TripActions, and Outreach. It has been a G2 leader in ABM for 15 consecutive quarters.

“We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp.

“We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp.

The Magic Quadrant report states that “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.

“Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, and engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.”

The Gartner Magic Quadrant is a globally trusted analyst resource that helps organizations seek genuine and unbiased evaluations of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM platforms evaluates nine global providers based on strategy, market presence, and product offering.

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