ACCOUNT BASED EXECUTION

TrustRadius Announces Demandbase One Integration

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius.

Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating product pricing, alternatives, feature scorecards, FAQs, and customer reviews. The time spent on these content-rich pages provides vendors with high-fidelity intent signals about which of their products or competitors' products in-market buyers are engaging with. When TrustRadius' downstream intent data is integrated with Demandbase One's AI and machine-learning capabilities, users are able to segment, target, and direct sales efforts to the accounts that will most likely convert to pipeline and ultimately become valuable customers.

"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius.

"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective go-to-market strategy."

IT infrastructure-monitoring software company LogicMonitor successfully leveraged TrustRadius downstream buyer intent data to engage new in-market accounts in their Demandbase One ABM platform and boosted their ABM account engagement by 81%.

"The TrustRadius intent audience shows a higher engagement rate than any other ABM segment—accelerating accounts through the buying journey," said Zachary Perl, Growth Marketing Team Lead at LogicMonitor. "TrustRadius intent data and user reviews proved essential for our ABM efforts. It's time to take it to the next level and scale our impact."

"Integrating TrustRadius downstream intent data into Demandbase One is such a natural fit for us," remarked Jackie Palmer, Vice President of Product Marketing at Demandbase. "Demandbase Smarter GTM™ is all about using intelligence to focus on the ripest opportunities and engage them with relevance. It doesn't get much more ripe or relevant than being in-market."

Available today, the TrustRadius and Demandbase One integration is simple to set up and use within a matter of hours. All Demandbase customers can get a complimentary sample of TrustRadius intent signals from buyers comparing their products to competitor's products. Get in touch with the TrustRadius team to set up a demo today.

About Demandbase
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the crippling data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting account intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels—through advertising, account-based experience, and sales motions.

About TrustRadius
TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Spotlight

This report is a deep dive into how Autonomous technology is the foundation for success and innovation. Insights gained from connected data will play a crucial role in turning autonomous organisations into winners. 68% of IT data leaders say that they are 100% able to manage the amount of data generated by system logs and monito

Spotlight

This report is a deep dive into how Autonomous technology is the foundation for success and innovation. Insights gained from connected data will play a crucial role in turning autonomous organisations into winners. 68% of IT data leaders say that they are 100% able to manage the amount of data generated by system logs and monito

Related News

ABM ACCOUNTS

MarCom Award-winning campaign helps Influ2 close deals with Sumo Logic and Metova

Influ2, MarCom Awards | December 02, 2021

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Influ2’s PBA platform, helped drive engagement with enterprise-level accounts in a tough economic climate. Helping to drive better awareness of its product capabilities, to date deals have been closed with Metova and Sumo Logic from the campaign. “We are grateful to have Influ2’s hard work and creativity recognized by this prestigious and global award. The pandemic caught everyone by surprise and we were driven to show B2B marketers how Influ2 could help them navigate a digital-only world and target those in the buying group, making the actual purchasing decision,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. Influ2 introduces Buying Group Engagement (BGE) score Furthering its commitment to BGM, Influ2 launched its new Buying Group Engagement (BGE) score that flags meaningful activity across an account and with key decision-makers. The BGE score reflects the probability of an account to engage in relation to its Influ2 campaign activity. This better captures relationships across the entire buying group and helps B2B businesses coordinate their demand generation, Account-Based Marketing (ABM) and sales activity to match their prospects’ level of engagement across their purchasing journey. “Our shift to the BGE score signifies our commitment to Buying Group Marketing. The BGE score helps B2B marketers identify when buying groups are ready to be engaged with, improving the handoff between sales and marketing and enhancing the effectiveness of their efforts,” said Lisitski. “Additionally, the BGE score helps further evaluate the success and impact of their Influ2 campaigns with target accounts and better account for overall performance.” Influ2 hosts Buying Group Marketing (BGM) webinar featuring Forrester To deep dive into Buying Group Marketing, Influ2 is hosting a webinar with guest speaker, Malachi Threadgill, Principal Analyst (Account-Based Marketing) from Forrester, to discuss the factors driving this approach and explore how to set up for success. The webinar on Wednesday, December 8 at 12pm EST/9am PST will cover: Understanding the buyer and B2B marketing trends driving Buying Group Marketing Learning how to best structure B2B Revenue Waterfall programs to engage buying groups Discussion about the evolution of a new generation of metrics between sales and marketing Tips on key success factors for taking a Buying Group Marketing approach Register here to join the live webinar or to receive the recording. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com. About MarCom Awards MarCom is one of the oldest, largest and most-respected creative competitions in the world. Winning a MarCom award is highly sought-after, peer-recognition from the creative industry. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 25-year-old international organization consisting of thousands of creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over 250,000 in charitable contributions.

Read More

CORE ABM

Dun & Bradstreet Launched D&B Rev.Up ABX to Create a Brand New B2B Environment

Dun & Bradstreet | June 16, 2021

Dun & Bradstreet, a foremost global provider of business decisioning data and analytics, revealed D&B Rev.Up, an open platform. It aligns teams, data, and technology to deliver relevant and engaging buyer experiences for target accounts. Dun & Bradstreet branded it as a “Revtech,” a go-to-market platform. D&B Rev.Up ABX is the product in the market to bring first- and third-party data together. With this, it also got activation capabilities and measurement, on top of its industry-leading customer data platform (CDP), and gave sales and marketing teams a single view of an account from targeting to revenue. Marketing has become gradually challenging in recent years, specifically with more complex martech and sales tech stacks. This has resulted in increased privacy regulations and the shift to digital, which got accelerated by the move to remote work. On the other hand, marketing leaders are being tasked to do more with less. As a result, they hold equal responsibility for revenue generation and require a closer alignment with sales and operations leaders. That’s why, with the launch, it’s quite a makeover for the veteran BI vendor, told D&B CMO Stacey Greiner to see if overestimating the significance of the changes. However, she also mentioned that for the seasoned BI provider, it’s quite a novelty. ‘’It has been a challenge for sales and marketing teams to get insight into the data and make data-driven decisions,’’ she added because the Salestech and Martech divisions are so fragmented. ‘’The Rev.Up ABX platform can now be the foundation for all hyper-fragmented tools, so you can have a single source and enable a consistent buyer journey across all of the tools you use. “D&B CMO Stacey Greiner continued.

Read More

CORE ABM

Key ABM Trends Play an Important Role in Businesses Worldwide

Reports Globe | June 15, 2021

It's time for businesses worldwide to accept digital marketing innovations to identify opportunities to improve leads and sales. There is a massive interest in ABM trends and innovation in marketing at the beginning of the year, and 2021 was no different. Businesses worldwide are constantly scanning for new digital marketing trends, technology, and platforms, to rapidly identify new opportunities that agile companies and marketers can tap into. If so, they're looking in the right place and know the right questions to ask. The new business area enlightens key marketing trends and factors that play an essential role in the market revenue generation. Continuous updates in the corporate space play an important role in developing the global Account-Based Marketing (ABM) Software market after the pandemic caused. The Account-Based Marketing (ABM) Software market report contains information collected from various sources helping the market gain revenue effectively online. In fact, more evaluation of innovations can help businesses push the boundaries and improve digital marketing activities in the future. Generally, the trends are independent of economic factors, but that's not the case in the past years. Yet, the big difference affecting changes in marketing investment in 2021 is from the havoc that COVID-19 has wrought around the world.

Read More