ACCOUNT BASED DATA

TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius | March 21, 2022

LinkedIn Matched Audiences Integration
On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Those downstream signals reveal buyers that are looking at your product, your competitors, pricing, product alternatives, features scorecards, FAQs, and, of course, customer reviews."

"When we switched from manually importing TrustRadius downstream buyer intent data to using the integration with LinkedIn Matched Audiences, we increased our CTR by 35%," said Erin Christopher, director of Demand Generation, Totango.

Thanks to this integration, B2B tech marketers can access downstream intent data from TrustRadius within LinkedIn Campaign Manager so that they can target and convert in-market buyers even in the late stages of the buying cycle. It proves TrustRadius’ efforts to help software providers adapt to how the buying landscape is evolving.

With the help of this integration allows marketers to target LinkedIn ads to in-market accounts with personalized content and social proof like customer quotes they get from reviews on TrustRadius.  As many as 50 companies are already using this integration to scale their ABM efforts, improve their click-through rates by as much as 35% and to lower their CPL by 20%.

The integration is available for LinkedIn Match Audiences. It is simple to set up and can be used within minutes.

Spotlight

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of the products or services they already buy. By leveraging your own qualified list of customers and prospects, you have the ability to shorten the sales cycle and generate additional revenue. The lead you collect today is a lead that may need to be gently and strategically nurtured to become a customer.

Spotlight

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of the products or services they already buy. By leveraging your own qualified list of customers and prospects, you have the ability to shorten the sales cycle and generate additional revenue. The lead you collect today is a lead that may need to be gently and strategically nurtured to become a customer.

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