TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius | March 21, 2022

LinkedIn Matched Audiences Integration
On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Those downstream signals reveal buyers that are looking at your product, your competitors, pricing, product alternatives, features scorecards, FAQs, and, of course, customer reviews."

"When we switched from manually importing TrustRadius downstream buyer intent data to using the integration with LinkedIn Matched Audiences, we increased our CTR by 35%," said Erin Christopher, director of Demand Generation, Totango.

Thanks to this integration, B2B tech marketers can access downstream intent data from TrustRadius within LinkedIn Campaign Manager so that they can target and convert in-market buyers even in the late stages of the buying cycle. It proves TrustRadius’ efforts to help software providers adapt to how the buying landscape is evolving.

With the help of this integration allows marketers to target LinkedIn ads to in-market accounts with personalized content and social proof like customer quotes they get from reviews on TrustRadius.  As many as 50 companies are already using this integration to scale their ABM efforts, improve their click-through rates by as much as 35% and to lower their CPL by 20%.

The integration is available for LinkedIn Match Audiences. It is simple to set up and can be used within minutes.


Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding of your different audiences. From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly which audience you


Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding of your different audiences. From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly which audience you

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