Home > News > featured news > TrustRadius Announces LinkedIn Matched Audiences Integration

ACCOUNT BASED DATA

TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius | March 21, 2022

LinkedIn Matched Audiences Integration
On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Those downstream signals reveal buyers that are looking at your product, your competitors, pricing, product alternatives, features scorecards, FAQs, and, of course, customer reviews."

"When we switched from manually importing TrustRadius downstream buyer intent data to using the integration with LinkedIn Matched Audiences, we increased our CTR by 35%," said Erin Christopher, director of Demand Generation, Totango.

Thanks to this integration, B2B tech marketers can access downstream intent data from TrustRadius within LinkedIn Campaign Manager so that they can target and convert in-market buyers even in the late stages of the buying cycle. It proves TrustRadius’ efforts to help software providers adapt to how the buying landscape is evolving.

With the help of this integration allows marketers to target LinkedIn ads to in-market accounts with personalized content and social proof like customer quotes they get from reviews on TrustRadius.  As many as 50 companies are already using this integration to scale their ABM efforts, improve their click-through rates by as much as 35% and to lower their CPL by 20%.

The integration is available for LinkedIn Match Audiences. It is simple to set up and can be used within minutes.

Spotlight

Your Complete B2B Audience Building Workbook

Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding of your different audiences. From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly which audience you

More featured news

Spotlight

Your Complete B2B Audience Building Workbook

Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding of your different audiences. From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly which audience you

Related News

TARGETED ACCOUNT STRATEGY

Calendly Launches Routing for Sales and Marketing Teams to Drive Revenue

Calendly | March 30, 2023

Calendly, the modern scheduling platform for high-performing teams and individuals, today announced Calendly Routing, a new solution built to empower sales and marketing teams to qualify, route, and schedule meetings with high-value leads and customers instantly from their company’s website. The new solution integrates with Marketo, HubSpot, and Salesforce to help sales, marketing, and customer success teams close deals faster using the essential industry tools within their tech stacks. Economic fluctuations and shifting consumer behaviors are putting immense pressure on organizations. Customers hold more power and expect real-time responses as companies risk losing business. 82% of sales professionals say they've had to adapt quickly to new ways of selling according to Salesforce’s State of Sales Report. Revenue teams across sales, marketing, and customer experience are being impacted in the process facing increased demands to deliver more leads faster, and in turn, more revenue with fewer resources. “The most effective, well-oiled revenue machine teams know that if you’re not engaging with a lead at their moment of interest, you’re creating a poor customer experience and opening the door to competitors reaching them first,” said Jessica Gilmartin, CMO at Calendly. “We are excited to drive even more value for our customers by helping them achieve a more efficient and easy sales process with Calendly Routing.” Calendly Routing is built on Calendly’s robust and sophisticated core scheduling platform that meets revenue team needs throughout the customer lifecycle. Companies will be able to enhance the customer journey from the moment a lead engages with their website and submits a form requesting to speak with the sales team. Increase website and email conversion by qualifying leads in real time A lead or customer can book a meeting on the spot after completing a HubSpot, Marketo, or Calendly Routing Form on a website if they meet specified criteria. Forms can be embedded on a website or shared as a link in email to eliminate the back and forth of coordinating availability while providing a consistent customer experience in the process. “Calendly Routing is a remarkable product for go-to-market teams,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. “It turns buyer interactions into meaningful, instantaneous opportunities, all within an intuitive scheduling platform that so many marketers and salespeople know, love, and trust. We’re excited that Calendly has built this excellent integration for HubSpot customers to help accelerate sales engagement.” Automatically route leads and customers by Salesforce ownership Calendly Routing will automatically look up and match existing customers and leads to their account owner from Salesforce before prompting them to schedule a meeting. The solution makes it easy for buyers to connect with the right salesperson at the right time without time-consuming, manual reassignments. “Smith.ai’s mission is to help business owners succeed through quick and efficient customer engagement,” said Bryce Kropf, Senior Sales Manager at Smith.ai. “The potential to convert inbound leads into qualified demos – with the right account executive – is what intrigued us about Calendly Routing. We’re seeing an incredible 70% conversion rate of meetings booked through the form. The experience is clearly resonating with customers and it’s driving better end-results for our sales and marketing teams.” Scale business performance with one centralized scheduling platform Organizations are looking to increase company-wide business performance as workers navigate distributed work, an influx of communication and collaboration tools, and greater competition. Calendly is the only centralized automation platform built for scaling scheduling across the entire organization with robust team features, solutions, and integrations; deep analytics; and enterprise-grade security including SCIM provisioning. With Calendly, teams can focus on closing more deals, retaining more customers, hiring more top talent, and maximizing productivity. For more information on Calendly Routing, visit the blog post. About Calendly Calendly helps individuals, teams, and organizations automate the meeting lifecycle by removing the back and forth with scheduling. Calendly’s cloud-based platform offers a new layer of the modern digital technology stack by connecting with critical tools to automate scheduling workflows, creates a more delightful customer experience, and provides insightful, measurable data to drive better business outcomes. Today, over 10 million users across 155 countries use Calendly to simplify meetings, collaborate more effectively and efficiently, and drive business forward. To learn more, visit Calendly.com.

Read More

ACCOUNT BASED DATA

Aprimo and PathFactory to Offer AI-driven Content Engagement Insights

Aprimo, PathFactory | March 14, 2023

On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights. The new partnership combines Aprimo's expertise in content operations with PathFactory's emphasis on content measurement and optimization to provide businesses with an all-inclusive solution for delivering qualified leads, improved experiences, and increased revenue. Key features of this integration consist of the following: Curated content from digital asset management (DAM) solution to rapidly build intuitive customer journeys Intuitive user interface and search capabilities to streamline strategy, workflow, brand asset access, and campaign planning across channels. AI-driven decision-making capabilities with customers' consumption behavior data to drive better results. The collaboration also provides AI-powered content analysis, meaningful metadata, and contextually relevant recommendations depending on target audience interests and behaviors. Changes in Aprimo will also automatically update all PathFactory experiences, eliminating the need for manual asset updates and audits. This will save companies money and time while ensuring governance and self-sufficiency throughout the content creation process. CEO and President of PathFactory, Dev Ganesan, shared, "Today's marketers face the challenge of delivering the hyper-personalized experiences that buyers demand, at the speed they expect." He added, "The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation – delivering both speed and results for companies to meet and exceed those expectations." (Source – Business Wire) About Aprimo Aprimo, a Chicago-based company, offers digital asset management and work management solutions to help teams drive business outcomes and reach customers through compelling content and marketing strategies. Its powerful content operations platform gives organizations a single source of truth to optimize how they design, develop, govern, and offer exceptional brand experiences at scale. The company combines breakthroughs in artificial intelligence and machine learning with continuous product innovation and the power of its people to make composable content operations a reality for its customers, empowering them to stay ahead in a rapidly evolving digital landscape. About PathFactory PathFactory is a trusted provider of intelligent content experiences for leading enterprise and mid-market B2B companies based in Toronto, Ontario. By leveraging insights and automation, it enables B2B buyers to seamlessly connect with content across the buyer journey, accelerating nurture and improving win rates. Recently recognized among North America's Technology Fast 500 and Canada's Technology Fast 50 companies by Deloitte, the company has also been named a 2019 Cool Vendor in Technology Marketing by Gartner and a Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.

Read More

ABM ACCOUNTS

Well Planned Web Partners With PathFactory To Provide Innovative Marketing Solutions That Will Drive Better Content Engagement For B2B Businesses

PRWeb | April 21, 2023

PathFactory, the leading B2B Content Intelligence platform, today announced a new partnership with Well Planned Web, a globally-recognized content marketing agency. This partnership will enable B2B-focused businesses to drive efficiency, scale across marketing channels, and increase sales funnel velocity by providing personalized content experiences. “We are thrilled to partner with Well Planned Web and bring our customers a powerful set of tools that will drive better engagement and ROI,” said Dev Ganesan, CEO and President of PathFactory. “Well Planned Web is known for its innovative marketing strategies and deep expertise in digital marketing and content, and we’re excited to combine our content intelligence platform with their marketing know-how to create new solutions that help B2B businesses achieve their revenue goals.” As part of the partnership, Well Planned Web will leverage PathFactory’s content intelligence platform to deliver personalized content experiences for their clients. This will enable businesses to deliver the right message to the right person at the right time, resulting in accelerated engagement, increased revenue, improved customer loyalty and tangible opportunities to close the attribution loop. “We are excited to partner with PathFactory and bring our clients a new level of content personalization and engagement,” said Deana Goldasich, CEO of Well Planned Web. “By leveraging PathFactory’s content intelligence platform, we can help businesses create exceptional content experiences that drive results.” The partnership between PathFactory and Well Planned Web represents a major step forward for businesses looking to elevate their existing content marketing strategy and martech stack by leveraging AI-powered tools that help go-to-market teams target, nurture, and convert prospects faster. The joint solution will be applicable to a number of use cases, such as ABM/ABX, content strategy, and lead generation. PathFactory’s content intelligence platform is currently being used by several enterprise and mid-market customers, including Adobe, Cisco, and Anthology. About PathFactory Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the winner of Oracle CX’s inaugural visionary ISV partner of the year 2020, 2022 Top-Rated Content Marketing Software by TrustRadius, a 2022 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Learn more about PathFactory’s B2B Content Intelligence platform and the companies that use it at PathFactory.com. About Well Planned Web At Well Planned Web, no client business is too complex. Through an extensive audience-exploration process, we build a comprehensive understanding of every client’s buyer, along with marketing challenges and sales realities. Then, and only then, do we strategically build a plan to lock eyes with that buyer. For over 14 years, Well Planned Web has helped trailblazing enterprise and mid-market companies find their voice online through effective content strategy and content marketing. Clients include leading B2B technology companies, financial services firms, professional services agencies, medical leaders and specialty e-commerce providers. Well Planned Web has been globally recognized as a leading content marketing agency by the Content Marketing Institute, MarketingProfs B2B Forum, Salesforce, Digital Summit, DigiMarcon, and the American Marketing Association.

Read More

TARGETED ACCOUNT STRATEGY

Calendly Launches Routing for Sales and Marketing Teams to Drive Revenue

Calendly | March 30, 2023

Calendly, the modern scheduling platform for high-performing teams and individuals, today announced Calendly Routing, a new solution built to empower sales and marketing teams to qualify, route, and schedule meetings with high-value leads and customers instantly from their company’s website. The new solution integrates with Marketo, HubSpot, and Salesforce to help sales, marketing, and customer success teams close deals faster using the essential industry tools within their tech stacks. Economic fluctuations and shifting consumer behaviors are putting immense pressure on organizations. Customers hold more power and expect real-time responses as companies risk losing business. 82% of sales professionals say they've had to adapt quickly to new ways of selling according to Salesforce’s State of Sales Report. Revenue teams across sales, marketing, and customer experience are being impacted in the process facing increased demands to deliver more leads faster, and in turn, more revenue with fewer resources. “The most effective, well-oiled revenue machine teams know that if you’re not engaging with a lead at their moment of interest, you’re creating a poor customer experience and opening the door to competitors reaching them first,” said Jessica Gilmartin, CMO at Calendly. “We are excited to drive even more value for our customers by helping them achieve a more efficient and easy sales process with Calendly Routing.” Calendly Routing is built on Calendly’s robust and sophisticated core scheduling platform that meets revenue team needs throughout the customer lifecycle. Companies will be able to enhance the customer journey from the moment a lead engages with their website and submits a form requesting to speak with the sales team. Increase website and email conversion by qualifying leads in real time A lead or customer can book a meeting on the spot after completing a HubSpot, Marketo, or Calendly Routing Form on a website if they meet specified criteria. Forms can be embedded on a website or shared as a link in email to eliminate the back and forth of coordinating availability while providing a consistent customer experience in the process. “Calendly Routing is a remarkable product for go-to-market teams,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. “It turns buyer interactions into meaningful, instantaneous opportunities, all within an intuitive scheduling platform that so many marketers and salespeople know, love, and trust. We’re excited that Calendly has built this excellent integration for HubSpot customers to help accelerate sales engagement.” Automatically route leads and customers by Salesforce ownership Calendly Routing will automatically look up and match existing customers and leads to their account owner from Salesforce before prompting them to schedule a meeting. The solution makes it easy for buyers to connect with the right salesperson at the right time without time-consuming, manual reassignments. “Smith.ai’s mission is to help business owners succeed through quick and efficient customer engagement,” said Bryce Kropf, Senior Sales Manager at Smith.ai. “The potential to convert inbound leads into qualified demos – with the right account executive – is what intrigued us about Calendly Routing. We’re seeing an incredible 70% conversion rate of meetings booked through the form. The experience is clearly resonating with customers and it’s driving better end-results for our sales and marketing teams.” Scale business performance with one centralized scheduling platform Organizations are looking to increase company-wide business performance as workers navigate distributed work, an influx of communication and collaboration tools, and greater competition. Calendly is the only centralized automation platform built for scaling scheduling across the entire organization with robust team features, solutions, and integrations; deep analytics; and enterprise-grade security including SCIM provisioning. With Calendly, teams can focus on closing more deals, retaining more customers, hiring more top talent, and maximizing productivity. For more information on Calendly Routing, visit the blog post. About Calendly Calendly helps individuals, teams, and organizations automate the meeting lifecycle by removing the back and forth with scheduling. Calendly’s cloud-based platform offers a new layer of the modern digital technology stack by connecting with critical tools to automate scheduling workflows, creates a more delightful customer experience, and provides insightful, measurable data to drive better business outcomes. Today, over 10 million users across 155 countries use Calendly to simplify meetings, collaborate more effectively and efficiently, and drive business forward. To learn more, visit Calendly.com.

Read More

ACCOUNT BASED DATA

Aprimo and PathFactory to Offer AI-driven Content Engagement Insights

Aprimo, PathFactory | March 14, 2023

On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights. The new partnership combines Aprimo's expertise in content operations with PathFactory's emphasis on content measurement and optimization to provide businesses with an all-inclusive solution for delivering qualified leads, improved experiences, and increased revenue. Key features of this integration consist of the following: Curated content from digital asset management (DAM) solution to rapidly build intuitive customer journeys Intuitive user interface and search capabilities to streamline strategy, workflow, brand asset access, and campaign planning across channels. AI-driven decision-making capabilities with customers' consumption behavior data to drive better results. The collaboration also provides AI-powered content analysis, meaningful metadata, and contextually relevant recommendations depending on target audience interests and behaviors. Changes in Aprimo will also automatically update all PathFactory experiences, eliminating the need for manual asset updates and audits. This will save companies money and time while ensuring governance and self-sufficiency throughout the content creation process. CEO and President of PathFactory, Dev Ganesan, shared, "Today's marketers face the challenge of delivering the hyper-personalized experiences that buyers demand, at the speed they expect." He added, "The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation – delivering both speed and results for companies to meet and exceed those expectations." (Source – Business Wire) About Aprimo Aprimo, a Chicago-based company, offers digital asset management and work management solutions to help teams drive business outcomes and reach customers through compelling content and marketing strategies. Its powerful content operations platform gives organizations a single source of truth to optimize how they design, develop, govern, and offer exceptional brand experiences at scale. The company combines breakthroughs in artificial intelligence and machine learning with continuous product innovation and the power of its people to make composable content operations a reality for its customers, empowering them to stay ahead in a rapidly evolving digital landscape. About PathFactory PathFactory is a trusted provider of intelligent content experiences for leading enterprise and mid-market B2B companies based in Toronto, Ontario. By leveraging insights and automation, it enables B2B buyers to seamlessly connect with content across the buyer journey, accelerating nurture and improving win rates. Recently recognized among North America's Technology Fast 500 and Canada's Technology Fast 50 companies by Deloitte, the company has also been named a 2019 Cool Vendor in Technology Marketing by Gartner and a Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.

Read More

ABM ACCOUNTS

Well Planned Web Partners With PathFactory To Provide Innovative Marketing Solutions That Will Drive Better Content Engagement For B2B Businesses

PRWeb | April 21, 2023

PathFactory, the leading B2B Content Intelligence platform, today announced a new partnership with Well Planned Web, a globally-recognized content marketing agency. This partnership will enable B2B-focused businesses to drive efficiency, scale across marketing channels, and increase sales funnel velocity by providing personalized content experiences. “We are thrilled to partner with Well Planned Web and bring our customers a powerful set of tools that will drive better engagement and ROI,” said Dev Ganesan, CEO and President of PathFactory. “Well Planned Web is known for its innovative marketing strategies and deep expertise in digital marketing and content, and we’re excited to combine our content intelligence platform with their marketing know-how to create new solutions that help B2B businesses achieve their revenue goals.” As part of the partnership, Well Planned Web will leverage PathFactory’s content intelligence platform to deliver personalized content experiences for their clients. This will enable businesses to deliver the right message to the right person at the right time, resulting in accelerated engagement, increased revenue, improved customer loyalty and tangible opportunities to close the attribution loop. “We are excited to partner with PathFactory and bring our clients a new level of content personalization and engagement,” said Deana Goldasich, CEO of Well Planned Web. “By leveraging PathFactory’s content intelligence platform, we can help businesses create exceptional content experiences that drive results.” The partnership between PathFactory and Well Planned Web represents a major step forward for businesses looking to elevate their existing content marketing strategy and martech stack by leveraging AI-powered tools that help go-to-market teams target, nurture, and convert prospects faster. The joint solution will be applicable to a number of use cases, such as ABM/ABX, content strategy, and lead generation. PathFactory’s content intelligence platform is currently being used by several enterprise and mid-market customers, including Adobe, Cisco, and Anthology. About PathFactory Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the winner of Oracle CX’s inaugural visionary ISV partner of the year 2020, 2022 Top-Rated Content Marketing Software by TrustRadius, a 2022 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Learn more about PathFactory’s B2B Content Intelligence platform and the companies that use it at PathFactory.com. About Well Planned Web At Well Planned Web, no client business is too complex. Through an extensive audience-exploration process, we build a comprehensive understanding of every client’s buyer, along with marketing challenges and sales realities. Then, and only then, do we strategically build a plan to lock eyes with that buyer. For over 14 years, Well Planned Web has helped trailblazing enterprise and mid-market companies find their voice online through effective content strategy and content marketing. Clients include leading B2B technology companies, financial services firms, professional services agencies, medical leaders and specialty e-commerce providers. Well Planned Web has been globally recognized as a leading content marketing agency by the Content Marketing Institute, MarketingProfs B2B Forum, Salesforce, Digital Summit, DigiMarcon, and the American Marketing Association.

Read More

More featured news