Uberflip has been recognised in the B2B Content Engagement Solution Report
Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects.
"What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "Relevant, engaging, and tailored content communicates to the buyer right away that your organisation understands them, their difficulties, and their industry. It's what keeps them around in that moment — and it's what Uberflip was designed to do. We believe Forrester is identifying content engagement solutions as an important component of the B2B tech stack, which clearly places Uberflip as a leader in the market."
The paper examines several sorts of solutions, such as content experience hubs and embedded content solutions. Content experience hubs have been identified as a more adaptable solution for established businesses that employ a wide range of use cases and content kinds. Companies with a plethora of existing, current material may find content experience hubs to be the greatest answer for activating this content across field marketing teams, sellers, channel partners, and post-sale support personnel," writes Laura Ramos in the research.
Content interaction is viewed as a rapidly rising area, with over $2 billion in venture capital funding raised so far in 2021. Uberflip, the inventor of the content experience category, continues to innovate. During the first half of the year, the firm introduced Sales Assist, a sales engagement tool that allows sales teams to easily identify and distribute relevant information, as well as a first-of-its-kind dynamic UTM parameters feature.
"Uberflip has established itself as a critical tool for assisting B2B enterprises in reaching buyers digitally through customised content experiences," added Frisch. "B2B marketers must now be able to supply curated and relevant information. We anticipate that Uberflip will continue to lead the market as the best solution for marketers looking to create tailored content experiences at scale in the future."
About Uberflip:
Uberflip is a content experience platform (CEP) that allows marketers to bundle material into digital experiences that are relevant to target consumers. You can give your audience the content and personalised experience they want in fewer touchpoints, from account-based marketing campaigns to sales and customer interaction initiatives. More than 700 customers use Uberflip to boost their audience's consumption of relevant content, hence increasing brand confidence and driving company growth.