Ultimate List of 22 Account-Based Marketing Tactics

How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it. Pick and choose from the list according to the best fit for your company’s budget, industry, and B2B marketing approach. Make your prospects feel special by personalizing your sales outreach. Marketing can provide custom fields for Sales to edit before they send off downloadable offers to influencers at your target accounts. Certain offers can prompt a face-to-face, or conference call meeting with a prospect. Free evaluations or assessments, free quality scores, or free consultations are excellent account-based marketing tactics that allow you to build a non-digital relationship with your target accounts.