What is Social Engagement? The Key to Social Media Success

Danica Barnett | July 16, 2017

What is Social Engagement? The Key to Social Media Success
When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made it more difficult for brands to get their posts in front of their fans. Now brands need to increase their social engagement if they want to reach a larger audience. This means that they need to share content that will resonate with fans, driving to likes, clicks, comments, and shares.

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The digital marking landscape continued evolving in 2018. Consumer adoption of voice assistants increased, leaving retailers to figure out how to capitalize off the conversational commerce trend. SEO is shifting from keyword targeting to optimizing for user intent. The competitive space for paid sea


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The digital marking landscape continued evolving in 2018. Consumer adoption of voice assistants increased, leaving retailers to figure out how to capitalize off the conversational commerce trend. SEO is shifting from keyword targeting to optimizing for user intent. The competitive space for paid sea

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