BUYER INTENT DATA
Folloze | March 02, 2023
Folloze, the pioneer of the no-code B2B Buyer Experience Platform (BX 3.0), has recently unveiled Folloze AI, a content recommendation and buyer insight engine. Folloze AI has been developed to provide buyers with the most appropriate and captivating real-time content while simultaneously generating first-party intent data.
Folloze's latest release, powered by ChatGPT, offers marketers a powerful AI solution that drives revenue and accelerates pipeline growth by creating impactful digital experiences. In addition, the new release enhances Folloze Buyer Experience 3.0 by providing first-party intelligence and insights and the ability to scale personalization for faster pipeline progression. The solution is currently in beta and available to select customers.
Folloze AI is a user-friendly tool that requires no special training and is specifically designed for the B2B buyer journey. Unlike general-purpose AI tools, Folloze AI, powered by ChatGPT, automatically delivers customized content recommendations in real-time based on viewing patterns and tags content.
The AI system provides several operation modes, from fully automated to a more curated experience involving human inputs to enhance engagement. These modes promote trust and transparency between humans and machines, resulting in optimal system performance and increased revenue.
Folloze AI provides valuable insights to marketers and sellers by analyzing the behavior of everyone within an account, including surges in interest. As a result, Folloze BX 3.0 has delivered impressive pipeline performance improvements of 20-30% on average. With the addition of AI informed by individual behavior data, go-to-market teams can expect even better results. Since its launch in September 2022, Folloze Buyer Experience 3.0 has been adopted by hundreds of companies and thousands of marketers, providing a simple, no-code environment to engage buyers throughout their journey with rich experiences.
Folloze is a leading provider of account-based marketing (ABM) solutions, offering a robust platform that helps businesses engage with their customers and drive revenue growth. The company was founded in 2013 and quickly became a trusted partner for many of the world's top brands. Folloze's ABM platform enables businesses to create highly personalized and engaging customer experiences based on deeply understanding their needs, preferences, and behaviors. The platform combines advanced data analytics, machine learning, and marketing automation capabilities to deliver targeted content and customer messages across multiple channels. In addition, the platform integrates with various marketing and sales tools, including Salesforce, Marketo, and Eloqua, to provide businesses with a seamless and integrated experience.
ACCOUNT BASED DATA
Gong | February 27, 2023
Gong, a leader in revenue intelligence, announced its recognition as a Representative Vendor in the 'Action Platform' category of Gartner's second annual Market Guide for Revenue Intelligence Platforms. Gong's platform captures and analyzes customer interactions, providing actionable insights to increase sales productivity, improve deal execution, and ensure strategic initiatives' success, particularly in response to changing market needs.
According to the latest Gartner research, the Revenue Intelligence (RI) industry's players, key capabilities, value propositions, and use cases are outlined in a Market Guide. The guide defines the market and provides insight into what clients can expect in the short term. While a Market Guide doesn't rate or position vendors, it outlines attributes of representative vendors that offer insight into the market. The report predicts that, by 2025, 75% of B2B sales organizations will replace traditional sales playbooks with AI-based guided selling solutions.
Gong's platform provides revenue teams the support they need for their critical workflows. The platform helps teams understand pipeline risks and opportunities and prompts them to take action accordingly. This understanding allows organizations to improve sales productivity, defend their customer base, and adjust their go-to-market strategy to meet changing market needs better. In addition, Gong's proprietary AI technology and network of over 120 integration partners allow the platform to fully connect with a company's revenue organization and assist them in their GTM activities.
Gong is a revenue intelligence platform offering sales teams data-driven insights into customer interactions. Its platform uses artificial intelligence and machine learning algorithms to analyze sales conversations and provide insights to help sales teams better understand their customers, improve their sales strategies, and increase revenue. In addition to analyzing sales conversations, Gong's platform offers features like deal management, call coaching, and sales team analytics. The platform integrates with other sales tools, such as Salesforce and Zoom, to provide a comprehensive solution for sales teams. Gong's customers include several Fortune 500 companies, and it has raised significant funding from investors. The firm is headquartered in San Francisco, California, and was founded in 2015.
Walker Sands | January 16, 2023
Walker Sands, a full-service marketing agency dedicated to accelerating the growth of B2B businesses, has acquired KoMarketing, a Boston-based B2B demand generation provider.
The acquisition, Walker Sands' second to date, expands the company's capabilities in top-of-funnel demand generation operations, such as paid digital advertising and SEO for B2B audiences.
Walker Sands, founded in 2001, accelerates the development of B2B firms via marketing. Over the years, the company's capabilities have grown to combine social media, public relations, marketing strategy, and branding expertise, as well as world-class creativity and a solid technical foundation spanning demand generation, marketing automation, and the web.
KoMarketing, founded in 2004, has grown to nearly 30 team members assisting B2B customers ranging from growth-stage firms to Fortune 500 organizations in industries like marketing technology, cybersecurity, healthcare, and medical device technology. The firm has a track record of sustained organic growth supported by long-term customer relationships, thanks to its strong core expertise in SEO, content marketing, and search and social media advertising.
Mike Santoro, CEO of Walker Sands, said, "KoMarketing has a long history of success in B2B marketing," He also said, "They understand the B2B customer journey. As Walker Sands has grown, we have increasingly become the first call for B2B tech marketers when they take on a new role. Coming together with KoMarketing deepens our collective expertise in demand generation and will create a meaningful positive impact for our clients. Importantly, it also creates opportunities for our team members to grow their careers in new and exciting ways."
(Source – Business Wire)
Both firms combined, have around 200 full-time employees spread across remote locations and five physical offices in San Francisco, Chicago, Seattle, Boston, and Atlanta.
About Walker Sands
Walker Sands is a full-service B2B marketing firm with core capabilities in branding, public relations, demand creation, creative, marketing strategy, and web. The firm's comprehensive approach to marketing drives awareness, trust, and conversions for over 100 global clients. Headquartered in Boston, this B2B marketing agency has emerged as one of the fastest-growing firms in the world. It has also been recognized by Inc. 5000 almost ten times!