Account Based Analytics, Buyer Intent Data
PR Newswire | August 31, 2023
Apollo.io, the leading go-to-market (GTM) solution for sales and marketing teams, announced today that it has raised $100M in Series D funding led by Bain Capital Ventures (BCV), with participation from existing investors Sequoia Capital, Tribe Capital, and Nexus Venture Partners. Following the company's Series C in March 2022, this investment brings the company's total funding to approximately $250 million while nearly doubling the valuation of the company at $1.6 billion.
The company has grown revenue 9x over the last two years and currently serves over three million GTM professionals at over 500,000 companies from startups to global enterprises including Qualtrics, Customer.io, and Census. This cash injection will allow it to more than double employee count to continue building the next generation of GTM.
Sales today is more challenging than ever before. The traditional go-to-market tech stack includes disparate tools that are complex to set up, difficult to integrate, cost-prohibitive to most businesses, and most importantly, offer no intelligent end-to-end GTM guidance. According to Salesforce's 2022 State of Sales Report, sales teams use an average of 10 tools to close deals and reps say they're only spending 28 percent of their week actually selling, with the majority of their time consumed by other tasks like deal management and data entry.
By building sales intelligence, engagement, and execution workflows on top of Apollo's proprietary B2B buyer database, Apollo enables sales and marketing teams to operationalize their go-to-market strategy, generate pipeline, win deals, and improve team performance with AI-driven GTM guidance — all in one streamlined platform.
"In line with our mission to make world-class go-to-market solutions simple and accessible to all, we have experienced unprecedented product-led growth during a time of economic uncertainty," said Tim Zheng, Co-Founder and CEO at Apollo. "Our investors, led by Bain Capital Ventures, bring a new level of sophistication to the table that will accelerate Apollo.io's journey from startup to scaleup. We look forward to expanding our offering for sales professionals to effectively target, engage, and convert buyers into long-lasting customers."
Some of the world's largest and most influential enterprise organizations trust Apollo.io to connect and convert quickly and efficiently with key decision-makers to unlock more revenue. Apollo.io is now the No. 1 ranked Sales Intelligence and Sales Engagement solution on G2, empowering sellers to find and prioritize prospects who are actively looking to buy.
"Tim and the Apollo team have built a remarkable B2B platform that we believe will redefine the next generation of go-to-market sales," said Merritt Hummer, Partner at Bain Capital Ventures. "Once companies experience Apollo's buyer database coupled with powerful automation tools for lead generation and beyond, they're hooked. We see the company providing the foundation for GTM teams everywhere in the future, driving direct sales at an unprecedented scale."
Apollo.io's success and position in the market has led to an influx of world-class tech talent, recently adding Leandra Fishman as Chief Revenue Officer from Intercom and SendGrid/Twilio, Dzmitry Markovich as SVP of Engineering from Dapper Labs and Dropbox, and Shek Viswanathan as a Chief Product Officer from Qualtrics. Having more than doubled headcount in 2023, Apollo.io plans to grow to 1,000 team members by 2025 across engineering, marketing and sales, design, product, legal, and people operations — an increase of 122 percent. The company is remote-first, employing 450 team members who are fully distributed across 30 countries globally. Apply to join the Apollo.io team today.
"Apollo.io has built the ideal unified GTM platform — from data to engagement to deal execution to forecasting — and is in a fabulous position to combine Generative AI with their B2B buyer database to optimize and ultimately re-invent sales software." Sonya Huang, Partner at Sequoia Capital
"It has been a privilege for us to be part of Apollo.io's journey since inception and see them disrupt the sales-tech space. Apollo.io is democratizing access to intelligent go-to-market software globally. It's becoming one of the most ubiquitously used platforms across categories. Apollo.io's intuitive self-serve product along with user-friendly pricing has helped expand its reach beyond sales professionals and tech businesses. We love the Apollo.io team's obsession with delighting users and maximizing consumer surplus. The new round will help the company further invest in R&D and make its product even more powerful." - Abhishek Sharma, Managing Director at Nexus Venture Partners
About Apollo.io
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.
About Bain Capital Ventures
Bain Capital Ventures (BCV) is a multi-stage VC firm investing across four core domains—fintech, application software, infrastructure, and commerce-tech. Leveraging the unique resources of Bain Capital, we deploy targeted support at every stage of the company-building journey. For over 20 years, BCV has helped launch and commercialize more than 400 companies including Attentive, Bloomreach, Docker, DocuSign, Flywire, LinkedIn, Mirakl, and Redis. You can follow us on Twitter @BainCapVC.
Read More
Buyer Intent Data
ZoomInfo | September 08, 2023
ZoomInfo has announced entering a strategic partnership with global-leader advertising technology, The Trade Desk.
MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, offers the industry’s first in-house B2B demand-side platform that focuses on meeting the needs of companies doing true B2B ABM.
The integration with supply-side platforms assists MarketingOS to enable customers to buy advertisements through real-time actions for placement in leading business publications.
ZoomInfo, an industry-leading go-to-market platform to find, acquire, and increase customer base, has announced a strategic integration with The Trade Desk, a worldwide leading provider of advertising technology. The partnership will enable ZoomInfo to access The Trade Desk’s industry-leading platform.
Using this, ZoomInfo expands its omnichannel advertising network in order to gain access to more elite publishers and provides display, video, and audio advertisements internationally for the first time.
Bryan Law, Chief Marketing Officer of ZoomInfo, said,
Our industry-leading audience creation capabilities are built on the strongest data foundation in the market, and with The Trade Desk expanding our reach, we can now provide the best of both worlds. This partnership opens the door for our customers to scale their audiences and unlock new avenues for customer acquisition.
[Source – Business Wire]
MarketingOS, ZoomInfo's ABM platform, serves as the perfect central hub for executing B2B advertising campaigns. It provides dynamic intent market signals and exclusive categories of intent data that businesses cannot find elsewhere. The platform features the industry's first in-house B2B demand-side platform (DSP), tailor-made for meeting the needs of companies engaged in genuine B2B account-based marketing. It is carefully optimized to align with crucial account context rather than surface-level insights.
The platform offers a streamlined approach by directly integrating with leading exchanges and supply-side platforms (SSPs). This integration empowers customers to participate in real-time auctions for ad placement in leading business publications. On the back end, ZoomInfo seamlessly processes users' tailored audiences and campaign details, initiating campaigns programmatically through The Trade Desk's ad auction process.
MarketingOS users can now craft advertising campaigns harnessing The Trade Desk's platform innovation, tapping into its extensive inventory access, which boasts the widest industry reach. This enhanced domestic outreach and the capacity to target fresh international audiences promise improved campaign performance and a better ROI, leading to sustained business growth.
Ed Chater, SVP of Global Client Service at The Trade Desk, said,
ZoomInfo is leading the way for B2B and ABM via their MarketingOS platform, and we’re excited to see our innovation power their capabilities that harness data and decisioned media buying. This is even more exciting when thinking about the available inventory, including connected televisions, that can be bought programmatically, which can change the way B2B marketers plan and execute their campaigns.
[Source – Business Wire]
In the realm of B2B marketing, organizations have tremendous opportunities to supercharge their marketing campaigns, which brings them close to the right audience, added Charter.
Read More
Account Based Data, Buyer Intent Data
PRWeb | July 27, 2023
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that ML Insights has been named a Product of the Year by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as “The Sammys.” The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.
“The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. The award for Product of the Year highlights Madison Logic's recent momentum and joins additional recognition it's received for its unique data-driven approach in 2023. Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company was also named a Leader by Quadrant Knowledge Solutions in the 2023 SPARK Matrix for Account-Based Marketing Platforms and received a record-breaking 38 total badges in the G2 Summer 2023 Grid® along with positive customer reviews that further validate its powerful buyer intent data.
“B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O'Regan, CEO of Madison Logic. “ML Insights stands out as the most comprehensive source for intent data, guiding audience prioritization, personalizing activation strategies, and enhancing campaign performance. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”
Madison Logic’s ML Insights unifies three key data sources to create a holistic score of accounts demonstrating the highest propensity to purchase. Marketers leverage this data to:
Target and prioritize the right accounts and personas: Dynamically improve targeting efficiency by focusing efforts on the accounts aiming to purchase a solution. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.
Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.
Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement.
Marketers using ML Insights as an integral part of their multi-channel ABM see a 32% lift in engagement, a 28% faster sales cycle, and a 17% increase in pipeline. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.
“We are so proud to reward and recognize all of our Sammy winners, as they provide the leadership and vision needed to help companies educate and connect with customers,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group.
For a full list of 2023 Sales and Marketing Technology Award winners, visit http://www.bintelligence.com.
To learn more about how Madison Logic helps the world’s fastest-growing companies leverage data to drive pipeline impact and boost marketing efficiency, visit http://www.madisonlogic.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.
Read More