Why Hyper-Personalization is Key for Marketers in 2020

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becoming more integrated with one another in order to deliver customized promotional opportunities.

Spotlight

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensuring a consistent experience acro

Spotlight

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensuring a consistent experience acro

Related News

Folloze Closes the Execution Gap Between Marketing-Led ABM Programs and Sales-Delivered Pipeline and Bookings

Folloze | October 14, 2020

Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and value-centric experiences.

Read More

CORE ABM

McDonald Butler Associates, a B2B sales and Marketing Agency, has been Acquired by Hotwire

Hotwire, McDonald Butler Associates | April 29, 2021

Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in number group, carries Hotwire's UK headcount to more than 100 and more than 300 universally. When all workers move, the MBA name will be dropped. Established in 2005, McDonald Butler as of now imparts a few customers to Hotwire, including Adobe, Citrix, and Dell Technologies. Its list likewise incorporates Accenture, AWS, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems, and PWC. The venture gives Hotwire customers admittance to new abilities and administrations including account-based marketing, industry marketing, and channel and partnerships programs. MBA's customers will likewise now approach Hotwire's worldwide network and interchanges disciplines including brand development, media relations, corporate correspondences, substance, and web-based media marketing. The purchase price is made up of an initial cash payment of £3.5million plus deferred payments tied to performance targets over the next three-and-a-half years. The acquisition for the acquisition came from Hotwire’s parent company, Enero Group, Australian-headquartered marketing, and communications business network. Sister Enero agency Frank recently exited the group in an MBO.

Read More

ABM ACCOUNTS

Market Research Report on Account-Based Web and Content Experiences Software |2021 to 2026 | Top Companies: Demandbase, Sigstr, Inc, Uberflip, Triblio

Orbis Research | March 04, 2021

Global Account-Based Web and Content Experiences Software market research report includes major market trends, thorough barrier analysis, and untapped market opportunities. The market research report, done by business analysts and research specialists, is released by Orbis Research. The forecast period of the market research report is from 2021 to 2026. The key market players included in the report are Demandbase, Sigstr, Inc, Uberflip, PureB2B, Triblio, ON24, PathFactory, Jabmo, Hushly, LiftIQ, LLC, Opensense, xiQ, ListenLoop, Bluebird, Evergage, Kwanzoo, Mintigo, Kentico, FusionGrove, KABOOM ABM, and MRP. The regions included in the report are North America, Europe, MEA. APAC, and Latin America. Other market segments are Type and Application. In the type segment, the products are divided into on-premises and cloud-based types. The application segment is divided into large categories, SMEs, and others. For utmost reader understanding, this high-end research report has been segregated into opportunity viability, trend analysis, DROT assessment, and the like. The report also includes a brief on a segment and sub-segment analysis, identifying distinct product categories, geographical diversification, and market size and dimensions. Elaborate understanding on the regional, country and even local developments have been illuminated in the report across multiple timelines such as historical and current analysis to induce thoughtful business discretion in the global Account-Based Web and Content Experiences Software market. About Orbis Research: Orbis Research provides market research reports to all corporates and startups, according to their requirements. They have a vast database of reports from the leading publishers and authors across the globe. They are specialized in delivering customized reports as per the requirements of our clients.

Read More