Zeta Global Introduces New Marketing Platform Innovations

Zeta Global | March 08, 2023 | Read time : 05:00 min

New Marketing Platform Innovations

On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently launched new features for its Zeta Marketing Platform (ZMP). These advancements enable large companies to utilize AI-enabled capabilities that provide more reliable outcomes from their marketing investments.

In today's complex market landscape, companies need to adopt marketing technologies that can enhance efficiency and decrease the overall cost of ownership. Meanwhile, providing consumers with personalized experiences that stand out and deliver a positive ROI is essential. CMOs, expected to achieve more with fewer resources, can leverage AI-powered marketing technologies to create sophisticated campaigns that minimize waste, increase relevance, and drive sales growth.

Zeta Global released the first version of its Launch Box, a product innovation overview that reviews product innovations. The Launch Box showcases a range of fresh features that utilize Zeta's exclusive Data Cloud and advanced AI technology to give marketers a deeper understanding of their customers and enhance their performance. These novel capabilities enable marketers to accurately forecast campaign results across paid and owned channels, gain insights into targeting audiences based on their intent, and effectively engage millions of valuable prospects and customers.

The new Zeta Marketing Platform innovations include:

  • Enhanced Propensity Scoring
  • True Omnichannel Forecasting
  • Dynamic Personalized Dashboard
  • No-code Data Warehouse Mapping

About Zeta Global

Zeta Global is a data-driven marketing technology firm that provides customer relationship management (CRM) solutions to large and mid-sized companies. The company was founded in 2007 by David A. Steinberg and John Sculley (former CEO of Apple). Its platform utilizes AI and ML algorithms to analyze customer data and form personalized marketing campaigns spanning multiple channels, including social media, email, and mobile. The company's services include email marketing, programmatic advertising, and data management. Zeta Global has offices in the United States, Europe, and Asia and serves clients across various industries, including financial services, healthcare, retail, and technology. In addition to its marketing technology offerings, the company provides data and analytics services to help businesses gain insights into customer behavior and preferences.


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