On February 15, 2023, ZoomInfo, a worldwide pioneer in modern go-to-market software, analytics, and intelligence, has just released its 2023 Customer Impact Report, a comprehensive review of the increased productivity and instant value that ZoomInfo provides for GTM teams.
The firm polled over 4,300 sales, marketing, operations, and personnel experts to assess how the company's data and solutions enable organizations and people to maximize their development potential.
The results demonstrate that clients of all sizes and sectors receive instant advantages, such as rising productivity, more efficient expenditure, increased win rates, and shorter transaction cycles. The research, available for free download, highlights how ZoomInfo's powerful software and industry-leading data can assist organizations of all types to achieve more effective and sustainable growth.
ZoomInfo customers reported being 63% more productive on average, lowering the number of tools they use, decreasing the time spent on administrative duties, and expanding their budgets. Among more findings:
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ZoomInfo helped salespeople double their phone, and email connect rates and decreased prospecting time in half.
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67% of sales executives reported rapid increases in top-line revenue, with typical deal cycles 37% shorter on average.
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It helped 90% of sales operations professionals grow their addressable markets, while 70% of marketers saved spending due to better targeting.
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The platform helps recruiters hire 20% quicker and keep staff four times longer.
About ZoomInfo
ZoomInfo is a global leader in modern GTM software, data, and insight for over 30,000 businesses. Its revenue operating system, RevOS, enables B2B sales, marketing, operations, and recruitment professionals to reach their targets by combining best-in-class technology with unparalleled data coverage, accuracy, and depth of company and contact information. The platform promotes more predictable, rapid, and sustainable development for its clients by integrating with processes and technology stacks such as the best sales engagement, CRM, marketing automation, and talent management apps. The company places a premium on GDPR and CCPA compliance. Aside from developing the industry's first proactive notification program, the firm is a registered data broker in California and Vermont.