ABM ACCOUNTS

ZoomInfo Launches New ABM Platform ‘MarketingOS’

ZoomInfo | February 09, 2022

New ABM Platform MarketingOS
On February 8, ZoomInfo announced that they launched a new account-based marketing (ABM) platform, MarketingOS. This platform aligns sales and marketing teams in a unified system that is powered by ZoomInfo’s world-class B2B data.

MarketingOS assists demand generation and ABM teams in targeting and converting leads into buyers through insight-driven orchestration, and personalized engagement over multiple channels. It also includes email, SMS, display and social advertising. It transforms websites into digital storefronts through enriched forms, human-first chat experiences, and unique visitor tracking. This helps with on-site conversion and strengthening the relationship with sales.

“Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck.

“Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck. “ZoomInfo’s unique data science algorithms allow marketers to connect with the right prospects at precisely the right time. No other solution on the market combines the power of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.”

MarketingOS is a part of RevOS, ZoomInfo’s modern operating system designed for revenue professionals. It is one of the four platforms that make up RevOS. As a unified system for sales, recruiting teams, and operations, RevOS delivers the data, software, insights, and integrations that businesses and professionals need to achieve their growth potential in the new age of insight-driven digital selling.

Marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations. They can target specific professionals, levels, job titles, or functions at in-market accounts showing buyer intent. MarketingOS also has an in-market predictive score that ranks where prospects according to their position in the buying journey so marketers know when they can engage with prospects. They can easily prioritize their outbound efforts on prospects who are most likely to convert.

When data in an ABM platform is inaccurate and incomplete, it directly impacts marketing processes and may result in failure. The current ABM solutions are designed to leverage companies’ own first-party data from their CRM or marketing automation systems. But, which ZoomInfo’s best-in-class data and intelligence, MarketingOS helps marketers to effectively reach target accounts and drive qualified leads for sales. It gives teams ongoing monitoring of their prospects and customer accounts, and helps them cleanse and manage their marketing database effectively.

Spotlight

At the core of a successful demand generation strategy is a consistent practice of testing, measurement, and optimization. With the right measurement tools and metrics in place, the results of any one campaign should enable you to refine your strategy and generate a higher response from your next program.

Spotlight

At the core of a successful demand generation strategy is a consistent practice of testing, measurement, and optimization. With the right measurement tools and metrics in place, the results of any one campaign should enable you to refine your strategy and generate a higher response from your next program.

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