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ZoomInfo Launches New ABM Platform ‘MarketingOS’

ZoomInfo | February 09, 2022 | Read time : 04:00 min

New ABM Platform MarketingOS
On February 8, ZoomInfo announced that they launched a new account-based marketing (ABM) platform, MarketingOS. This platform aligns sales and marketing teams in a unified system that is powered by ZoomInfo’s world-class B2B data.

MarketingOS assists demand generation and ABM teams in targeting and converting leads into buyers through insight-driven orchestration, and personalized engagement over multiple channels. It also includes email, SMS, display and social advertising. It transforms websites into digital storefronts through enriched forms, human-first chat experiences, and unique visitor tracking. This helps with on-site conversion and strengthening the relationship with sales.

“Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck.

“Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck. “ZoomInfo’s unique data science algorithms allow marketers to connect with the right prospects at precisely the right time. No other solution on the market combines the power of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.”

MarketingOS is a part of RevOS, ZoomInfo’s modern operating system designed for revenue professionals. It is one of the four platforms that make up RevOS. As a unified system for sales, recruiting teams, and operations, RevOS delivers the data, software, insights, and integrations that businesses and professionals need to achieve their growth potential in the new age of insight-driven digital selling.

Marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations. They can target specific professionals, levels, job titles, or functions at in-market accounts showing buyer intent. MarketingOS also has an in-market predictive score that ranks where prospects according to their position in the buying journey so marketers know when they can engage with prospects. They can easily prioritize their outbound efforts on prospects who are most likely to convert.

When data in an ABM platform is inaccurate and incomplete, it directly impacts marketing processes and may result in failure. The current ABM solutions are designed to leverage companies’ own first-party data from their CRM or marketing automation systems. But, which ZoomInfo’s best-in-class data and intelligence, MarketingOS helps marketers to effectively reach target accounts and drive qualified leads for sales. It gives teams ongoing monitoring of their prospects and customer accounts, and helps them cleanse and manage their marketing database effectively.

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BAD MQLS WERE ALWAYS DEAD: ROLLWORKS REVENUE REVELATION REPORT

Look, we’ve all heard the chatter about the death of MQLs in B2B marketing. So RollWorks asked almost a thousand revenue leaders to get cold hard data. And the results are in: it's not true. Two in three marketers agree MQLs aren’t dead it’s just bad MQLs that should be. And your sales team? Two in three sellers say the era of d

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BUYER INTENT DATA

Bombora Honored As Gold Stevie® Award Winner in 2023 American Business Awards®

EIN Presswire | April 28, 2023

Bombora, the leading provider of B2B Intent data, was named the winner of a Gold Stevie® Award in the Thought Leadership Campaign of the Year category in The 21st Annual American Business Awards® today. The award recognized the company’s Deep Dive webinar series and its unique approach to educating customers and prospects about the power of Intent data. “B2B marketing and sales have undergone incredible changes over the past decade, forcing teams to look for tools to better identify in-market prospects,” said Jeff Marcoux, CMO of Bombora. “Intent data is powerful, but still new enough that many companies don’t have a clear grasp on how to use it. The Deep Dive series received a positive response from existing customers and prospective buyers who were eager to learn how to put the data into action. It’s validating that the Stevie Award judges recognized the program’s success as well.” This marks the third year in a row that Bombora has won a Stevie® Award, and the first time it has received Gold in a category. The company received a Bronze Stevie® Award in the Achievement in Product Innovation category last year, and a Bronze award in the Business or Competitive Intelligence Solution category in 2021. Bombora’s Deep Dive webinar series was designed to help prospects and existing customers make better use out of their own data, enrich it with Intent data, and drive optimal results. The series launched in 2021 with the goal of answering one question: how do people use Intent data? Each of the 13 webinars is built from a detailed customer story that shows different use cases, trends and industry applications that are relevant to most B2B marketers. The program was–and remains–a resounding success, leading to nearly 200 new sales sales opportunities plus additional impact on existing pipeline and customers. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 13. Tickets are now on sale. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. “It is very gratifying for us to be able to recognize the achievements of such a wide variety of organizations, teams, and individuals in the 21st ABAs, and we look forward to bringing them together in New York on June 13 to celebrate with them,” said Maggie Miller, president of the Stevie Awards. Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About the Stevie Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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ABM ACCOUNTS

ZoomInfo Delivers Product Enhancements Powered by Generative AI and Automation

Business Wire | June 01, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has released new and enhanced product features to help businesses unlock insights, engage customers, and win faster. Generative AI Revolutionizes Meeting Follow-Up and Prospect Engagement Post-Meeting Briefs within Chorus, ZoomInfo’s conversation intelligence platform, use generative AI to provide users with easily digestible and comprehensive post-meeting summaries that: Capture key moments from the meeting and generate a list of action items. Deliver the most relevant points and follow-up items to the user’s inbox minutes after the meeting ends. Allow participants to focus on the conversation and pain points, rather than note-taking. ZoomInfo has also released several more updates and improvements to its go-to-market platform. Improved Workflows Automate Sales and Marketing Processes Workflows, a feature that automates sales and marketing processes based on buying insights, now enables users to leverage a comprehensive list of proven, preset plays, or develop their own customized plays to suit their business’ needs. Now sales and marketing teams can: Improve processes through advanced automated actions that scale. Effortlessly configure and customize plays through a user-friendly interface that unlocks greater efficiency. Engage, Now Embedded in SalesOS, Streamlines Prospecting ZoomInfo has streamlined the sales prospecting process by making Engage, ZoomInfo’s sales engagement solution, available directly within SalesOS. This enables users to: Automatically refine prospect searches against existing engagement activity and quickly call, email, or push a contact into a multi-touch campaign without switching apps. Track call and email history, eliminating any confusion around which contacts their team has communicated with. RingLead-Snowflake Connector Empowers Operations Teams ZoomInfo’s new RingLead-Snowflake Connector allows operations team members without technical backgrounds to work autonomously with ZoomInfo's data within their company’s Snowflake instances. Now operations teams can: Modernize their data management processes. Automatically create new records and enrich existing records in Salesforce using both first- and third-party data in Snowflake. Automatically enrich Snowflake tables with multiple third-party data sources, without the need for custom code. Meaningfully Improved Match Rates for Intent Data ZoomInfo also released machine learning-based Inferred models to enhance the quality of its Intent data, including millions of additional IP to company matches and increased Intent signal collection for companies. “ZoomInfo is using generative AI and automation to reimagine how businesses go to market,” ZoomInfo Chief Product Officer Dominik Facher said. “This cutting-edge technology will drive better outcomes for our customers by helping them save time and do their jobs more efficiently.” For more information about how ZoomInfo helps businesses go to market, visit zoominfo.com. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.

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ABM ACCOUNTS

Madison Logic Once Again Named a Leader in the 2023 SPARK Matrix for Account-Based Marketing (ABM) Platforms

Madison Logic | May 03, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been named a 2023 Technology Leader in SPARK Matrix™ analysis of the global ABM market by Quadrant Knowledge Solutions, a global advisory and consulting firm. This is the third consecutive year that Madison Logic has earned Leader status as a critical resource for revenue marketers to convert their best accounts faster. The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends, and leading ABM vendors. Madison Logic stood out among the top five global vendors for its sophisticated ML Platform and key technology differentiators, including comprehensive account identification and prioritization data, global reach, buying committee engagement, advanced multi-channel measurement, and customer success. "Securing the title of ABM Platform Leader for the third straight year confirms our multi-channel strategy as a top driver of B2B growth, focusing on high-potential accounts," said Tom O'Regan, CEO of Madison Logic. "Our platform enables businesses to effortlessly customize content and personas across the sales process, boosting engagement and accelerating conversions." With Madison Logic, B2B marketers can more easily identify and prioritize target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Leveraging ML Insights, a combined data set of three independent signals to create a single score of companies demonstrating the highest propensity to purchase, marketers can increase account engagement to accelerate the buyer’s journey and drive pipeline impact. According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic's sophisticated, cloud-based ML Platform provides actionable account-level information that helps organizations optimize buyer journeys across all stages and efficiently engage accounts to drive conversion. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement and customer success.” Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2023.” The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces. The study provides an analysis and ranking of 15 ABM vendors in the form of its SPARK Matrix, empowering ABM Marketers to evaluate different vendor capabilities, competitive differentiation, and market position. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/ About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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Bombora Honored As Gold Stevie® Award Winner in 2023 American Business Awards®

EIN Presswire | April 28, 2023

Bombora, the leading provider of B2B Intent data, was named the winner of a Gold Stevie® Award in the Thought Leadership Campaign of the Year category in The 21st Annual American Business Awards® today. The award recognized the company’s Deep Dive webinar series and its unique approach to educating customers and prospects about the power of Intent data. “B2B marketing and sales have undergone incredible changes over the past decade, forcing teams to look for tools to better identify in-market prospects,” said Jeff Marcoux, CMO of Bombora. “Intent data is powerful, but still new enough that many companies don’t have a clear grasp on how to use it. The Deep Dive series received a positive response from existing customers and prospective buyers who were eager to learn how to put the data into action. It’s validating that the Stevie Award judges recognized the program’s success as well.” This marks the third year in a row that Bombora has won a Stevie® Award, and the first time it has received Gold in a category. The company received a Bronze Stevie® Award in the Achievement in Product Innovation category last year, and a Bronze award in the Business or Competitive Intelligence Solution category in 2021. Bombora’s Deep Dive webinar series was designed to help prospects and existing customers make better use out of their own data, enrich it with Intent data, and drive optimal results. The series launched in 2021 with the goal of answering one question: how do people use Intent data? Each of the 13 webinars is built from a detailed customer story that shows different use cases, trends and industry applications that are relevant to most B2B marketers. The program was–and remains–a resounding success, leading to nearly 200 new sales sales opportunities plus additional impact on existing pipeline and customers. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 13. Tickets are now on sale. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. “It is very gratifying for us to be able to recognize the achievements of such a wide variety of organizations, teams, and individuals in the 21st ABAs, and we look forward to bringing them together in New York on June 13 to celebrate with them,” said Maggie Miller, president of the Stevie Awards. Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About the Stevie Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

Read More

ABM ACCOUNTS

ZoomInfo Delivers Product Enhancements Powered by Generative AI and Automation

Business Wire | June 01, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has released new and enhanced product features to help businesses unlock insights, engage customers, and win faster. Generative AI Revolutionizes Meeting Follow-Up and Prospect Engagement Post-Meeting Briefs within Chorus, ZoomInfo’s conversation intelligence platform, use generative AI to provide users with easily digestible and comprehensive post-meeting summaries that: Capture key moments from the meeting and generate a list of action items. Deliver the most relevant points and follow-up items to the user’s inbox minutes after the meeting ends. Allow participants to focus on the conversation and pain points, rather than note-taking. ZoomInfo has also released several more updates and improvements to its go-to-market platform. Improved Workflows Automate Sales and Marketing Processes Workflows, a feature that automates sales and marketing processes based on buying insights, now enables users to leverage a comprehensive list of proven, preset plays, or develop their own customized plays to suit their business’ needs. Now sales and marketing teams can: Improve processes through advanced automated actions that scale. Effortlessly configure and customize plays through a user-friendly interface that unlocks greater efficiency. Engage, Now Embedded in SalesOS, Streamlines Prospecting ZoomInfo has streamlined the sales prospecting process by making Engage, ZoomInfo’s sales engagement solution, available directly within SalesOS. This enables users to: Automatically refine prospect searches against existing engagement activity and quickly call, email, or push a contact into a multi-touch campaign without switching apps. Track call and email history, eliminating any confusion around which contacts their team has communicated with. RingLead-Snowflake Connector Empowers Operations Teams ZoomInfo’s new RingLead-Snowflake Connector allows operations team members without technical backgrounds to work autonomously with ZoomInfo's data within their company’s Snowflake instances. Now operations teams can: Modernize their data management processes. Automatically create new records and enrich existing records in Salesforce using both first- and third-party data in Snowflake. Automatically enrich Snowflake tables with multiple third-party data sources, without the need for custom code. Meaningfully Improved Match Rates for Intent Data ZoomInfo also released machine learning-based Inferred models to enhance the quality of its Intent data, including millions of additional IP to company matches and increased Intent signal collection for companies. “ZoomInfo is using generative AI and automation to reimagine how businesses go to market,” ZoomInfo Chief Product Officer Dominik Facher said. “This cutting-edge technology will drive better outcomes for our customers by helping them save time and do their jobs more efficiently.” For more information about how ZoomInfo helps businesses go to market, visit zoominfo.com. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.

Read More

ABM ACCOUNTS

Madison Logic Once Again Named a Leader in the 2023 SPARK Matrix for Account-Based Marketing (ABM) Platforms

Madison Logic | May 03, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been named a 2023 Technology Leader in SPARK Matrix™ analysis of the global ABM market by Quadrant Knowledge Solutions, a global advisory and consulting firm. This is the third consecutive year that Madison Logic has earned Leader status as a critical resource for revenue marketers to convert their best accounts faster. The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends, and leading ABM vendors. Madison Logic stood out among the top five global vendors for its sophisticated ML Platform and key technology differentiators, including comprehensive account identification and prioritization data, global reach, buying committee engagement, advanced multi-channel measurement, and customer success. "Securing the title of ABM Platform Leader for the third straight year confirms our multi-channel strategy as a top driver of B2B growth, focusing on high-potential accounts," said Tom O'Regan, CEO of Madison Logic. "Our platform enables businesses to effortlessly customize content and personas across the sales process, boosting engagement and accelerating conversions." With Madison Logic, B2B marketers can more easily identify and prioritize target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Leveraging ML Insights, a combined data set of three independent signals to create a single score of companies demonstrating the highest propensity to purchase, marketers can increase account engagement to accelerate the buyer’s journey and drive pipeline impact. According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic's sophisticated, cloud-based ML Platform provides actionable account-level information that helps organizations optimize buyer journeys across all stages and efficiently engage accounts to drive conversion. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement and customer success.” Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2023.” The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces. The study provides an analysis and ranking of 15 ABM vendors in the form of its SPARK Matrix, empowering ABM Marketers to evaluate different vendor capabilities, competitive differentiation, and market position. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/ About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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