USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

| August 14, 2019

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Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.
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Mobto Studio

MOBTO STUDIO is a Consulting and Creative agency, the only one in Latinamerica specialized in demand generation, with 10 years of experience attending any type of clients and building success