USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

| August 14, 2019

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Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.
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Inventive-Smi

Inventive-SMi (Sales and Marketing Initiative) was founded in 2008 with the goal of providing enterprise-grade communications solutions to businesses of all sizes. Although the services and underlying technology has changed over the Company’s 6 year history, its dedication to customer-focused solutions has not. What shapes Inventive-SMi is not technology- but more importantly, the real-business needs of its customers. At Inventive-SMi, we deliver high impression Lead Generation Solutions to all companies globally. Inventive-SMi has a squad of Lead Generation & Demand Generation experts that converse with technology decision makers & influencers every month while mapping and following over 5000 companies globally. We have functioned with various technology enterprises in the past and our proficiency spans verticals & horizontals in geographies such as North America, Europe, Middle East, APAC and India.

Spotlight

Inventive-Smi

Inventive-SMi (Sales and Marketing Initiative) was founded in 2008 with the goal of providing enterprise-grade communications solutions to businesses of all sizes. Although the services and underlying technology has changed over the Company’s 6 year history, its dedication to customer-focused solutions has not. What shapes Inventive-SMi is not technology- but more importantly, the real-business needs of its customers. At Inventive-SMi, we deliver high impression Lead Generation Solutions to all companies globally. Inventive-SMi has a squad of Lead Generation & Demand Generation experts that converse with technology decision makers & influencers every month while mapping and following over 5000 companies globally. We have functioned with various technology enterprises in the past and our proficiency spans verticals & horizontals in geographies such as North America, Europe, Middle East, APAC and India.

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