WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

| August 21, 2019

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In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as vocabulary and grammar. In short, it requires a highly competent person to effect resonance. In theory, companies could (and some do) perform translation and localization work in-house. But the reason so many choose not to is because a language service provider (LSP) like Lionbridge can help simplify processes (and, in the long run, reduce costs) when translation and localization get really complicated.
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We are the software that’s restoring marketers' confidence in their conversion efforts. With a proudly independent approach, Convertr works alongside marketers to bring a whole new level of actionable insight, clarity, and control to lead generation. Our artfully crafted platform acts as a catalyst to unite, automate and accelerate your demand process, while protecting your database of record.

Spotlight

Convertr

We are the software that’s restoring marketers' confidence in their conversion efforts. With a proudly independent approach, Convertr works alongside marketers to bring a whole new level of actionable insight, clarity, and control to lead generation. Our artfully crafted platform acts as a catalyst to unite, automate and accelerate your demand process, while protecting your database of record.

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