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Dimitri Lisitski

Dmitri Lisitski is co-founder and CEO of Influ2, the first Person-Based Advertising platform for B2B companies. A serial entrepreneur with 20 of years experience in online marketing and advertising, Dmitri has successfully launched, managed and advanced multiple IT-powered companies in the U.S. and EU markets, including BonusTec (which was sold to GlobalLogic) and ThickButtons. Prior to Influ2, Dmitri was Global Head of Delivery & Services at Gett. He holds Executive MBAs from Columbia Business School and London Business School.



Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. Influ2 has 100+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA and Adobe. The company runs offices in NY and CA, with 80+ employees on board.

Other Authors

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Arun Gopalaswami

Co-founder & CEO, Recotap

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Daniel Burstein

Senior Director, Content & Marketing

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Bob Greene

CEO and Lead Sales Trainer, RCG Workgroup