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Michael McGoldrick

In his role as Associate Director of Marketing, Michael leads the marketing initiatives in the EMEA & APJC territories, with an emphasis on positioning MRP Prelytix as the only enterprise-class, account-based sales and marketing platform. Amassing nearly a decade of experience as a B2B marketer across a wide range of industries, Michael has held senior marketing positions at some of the world’s largest Business Process Outsourcing (BPO) organizations. Michael holds a Postgraduate Diploma in Marketing from the University of Ulster and plays an active role in a number of organizations committed to the building of the tech, IT and software engineering industries in Northern Ireland.



MRP Prelytix™ is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix is the only ABM platform to empower sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel 1,000 ABM programs across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world.

Other Authors

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Arun Gopalaswami

Co-founder & CEO, Recotap

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Mahipal Nehra

Marketing Analyst

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Dimitri Lisitski

CEO of Influ2