IT should think about content as it thinks about data: Content is an information asset. Like data, content must be well managed, trustworthy, and secure. Overall, most organizations are doing a better job managing their data than their content, so improving content management offers an upside opportunity. IT has decades of experience managing data and can bring its formidable skill set around enterprise information management to bear.
Content that is difficult to find negatively impacts staff productivity. Content is relatively expensive to create, so organizations incur a tangible cost whenever it is lost and must be recreated. Noncompliant use of licensed content and inadvertent publication of confidential content can result in significant financial and/or legal costs. Organizations also put themselves at risk for noncompliance when out-of-date or incomplete content is published or distributed.