Lead Creation | B2B Marketing
B2B Marketing & Lead Generation, a short story... A few years ago one of our clients started getting amazing results. They had stumbled across a really clever sales technique that changed the way we do business. It was simple and smart - they asked thousands of targeted contacts for their opinions on challenges they face in day-to-day business. Hundreds of prospects started talking back. We soon realized that this simple method was positioning the client as expert on those issues, developing real insights, and connecting with hundreds of prospects on common ground. Best of all, prospects were coming to our client about the challenges that they solve.