10 REASONS TO ATTEND THE ABM INNOVATION SUMMIT

March 7, 2018

ABM is taking the B2B world by storm, and more and more marketers are looking to move beyond the “why” and really understand the “how.”  If you’re ready to move past the basics and get real about ABM, then join us and over 1000+ marketers for the 2018 edition of the ABM Innovation Summit. Here are 10 of the very best reasons to make the trip.

Spotlight

Accelerate Online Marketing

Are you confident with the execution of your current online marketing campaigns or your internet marketing? If your business has not realized the full potential of the Internet as a marketing channel, you could be missing out on arguably the most effective medium for influencing your customers’ purchasing decisions while in the midst of their buying cycle. Accelerate Online Marketing is your resource for reaching these customers.

Other Infographics
news image

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

Read More
news image

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Read More
news image

Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

Read More
news image

Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

Read More
news image

How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

Read More
news image

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Read More

Spotlight

Accelerate Online Marketing

Are you confident with the execution of your current online marketing campaigns or your internet marketing? If your business has not realized the full potential of the Internet as a marketing channel, you could be missing out on arguably the most effective medium for influencing your customers’ purchasing decisions while in the midst of their buying cycle. Accelerate Online Marketing is your resource for reaching these customers.

Events