10 REASONS TO ATTEND THE ABM INNOVATION SUMMIT

March 7, 2018

ABM is taking the B2B world by storm, and more and more marketers are looking to move beyond the “why” and really understand the “how.”  If you’re ready to move past the basics and get real about ABM, then join us and over 1000+ marketers for the 2018 edition of the ABM Innovation Summit. Here are 10 of the very best reasons to make the trip.

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Brass

We’re Brass. We’re a special kind of marketing agency that exists to design and deliver amazing consumer experiences for regional, national and global brands. We bring together brilliant minds across acquisition, content and UX to create unique ideas and powerful solutions that exceed expectations for both clients and audiences. We’re a collective of creative and strategic thinkers from every conceivable marketing background - digital, shopper, media, PR, insight, advertising, mobile, branding, search and content – all under one roof.

Other Infographics
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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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Spotlight

Brass

We’re Brass. We’re a special kind of marketing agency that exists to design and deliver amazing consumer experiences for regional, national and global brands. We bring together brilliant minds across acquisition, content and UX to create unique ideas and powerful solutions that exceed expectations for both clients and audiences. We’re a collective of creative and strategic thinkers from every conceivable marketing background - digital, shopper, media, PR, insight, advertising, mobile, branding, search and content – all under one roof.

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