TARGETED ACCOUNT STRATEGY

3 reasons marketing leaders rely on AI

June 6, 2022

Marketing leaders rely on AI
The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

Spotlight

LeadBridge®

LeadBridge delivers Account-Based Intelligence that helps enterprise sales reps shorten complex sales cycles with Global 2000, Education and Government accounts. What good is an ABM Account-Based Marketing program, if you don't know what to say to your customers? We provide data and insight into the goals, opportunities and risks facing your top prospects, so you can have meaningful conversations that resonate with key decision makers. Founded in 2006, LeadBridge® has been recognized by the Boston Business Journal and Inc. Magazine as one of the fastest growing private companies in the United States.

Other Infographics
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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Spotlight

LeadBridge®

LeadBridge delivers Account-Based Intelligence that helps enterprise sales reps shorten complex sales cycles with Global 2000, Education and Government accounts. What good is an ABM Account-Based Marketing program, if you don't know what to say to your customers? We provide data and insight into the goals, opportunities and risks facing your top prospects, so you can have meaningful conversations that resonate with key decision makers. Founded in 2006, LeadBridge® has been recognized by the Boston Business Journal and Inc. Magazine as one of the fastest growing private companies in the United States.

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