Targeted Account Strategy

3 reasons marketing leaders rely on AI

June 6, 2022

Marketing leaders rely on AI
The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

Spotlight

Bonfire

Marketing Agency of the Year 2020 (Australian Marketing Institute) and Digital Agency of the Year 2019 (Campaign Brief WA), Bonfire is a leading independent Google Premier Partner that has been delivering award-winning strategies to Australian businesses for over 20 years. Our enviable track record is underpinned by an evolving data-driven methodology, proprietary AI-powered technology suite and an in-house team of Australia’s brightest digital minds. Our clients, whom we see as partners, include brands such as REIWA, Triumph Motorcycles, and St John WA.

Other Infographics
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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

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Spotlight

Bonfire

Marketing Agency of the Year 2020 (Australian Marketing Institute) and Digital Agency of the Year 2019 (Campaign Brief WA), Bonfire is a leading independent Google Premier Partner that has been delivering award-winning strategies to Australian businesses for over 20 years. Our enviable track record is underpinned by an evolving data-driven methodology, proprietary AI-powered technology suite and an in-house team of Australia’s brightest digital minds. Our clients, whom we see as partners, include brands such as REIWA, Triumph Motorcycles, and St John WA.

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