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4 Simple Rules for Email Marketing Segmentation

Segmenting your email marketing campaigns doesn’t need to be a daunting task. We’ve simplified the process of dividing your email list into groups of likeminded individuals and sending personalized messaging into 4 simple rules. These rules will allow you to send targeted and personalized messages to groups of people who share similar characteristics. Although segmenting your list takes more time and effort, it gets your email to the people who want it the most, increasing the probability of recipients opening, reading and, ultimately, doing business with you. Segmenting at its most basic—using data you already have—will result in significantly higher conversion rates than one-off email blasts.

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Zeta Global

Zeta cloud-based marketing technology company that empowers brands to acquire, grow and retain customers. We are on a mission to be the preferred software platform for enterprises to accelerate growth and enrich the connections they have with their customers. The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands.

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4 Simple Rules for Email Marketing Segmentation