6 Keys to Account Based Marketing Success (Infographic)

What does a well-thought-out deployment approach look like? In order to construct, deploy, measure and optimize an Account Based Marketing program, marketers need to consider 6 key capabilities. The reality is that most of the dialog surrounding ABM exists in only a few of these areas usually around distribution, and most often only about display ads. This is precisely the reason why we have such disconnect in the desire to deploy ABM and the ability to do so. Without a conscious understanding of the full set of requirements, account based marketing will never become a scalable and successful engagement strategy. Identify specific accounts you’re going to target. Usually manual and reflective of existing sales assignment of accounts, this is a mission critical area that could greatly benefit from more robust solutions, like the growing list of B2B Predictive Analytics platforms.

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MKTG

MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC.

Other Infographics
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YOUR ABM SUMMER ROAD TRIP ITINERARY

Infographic | June 1, 2018

Summer can be a slow time of the year for marketers but 2019 planning starts up in September. If Account-Based Marketing is an initiative in your company, you can use that downtime to become an ABM champion within your company. Whether you’re just getting started or are an ABM road warrior, the ABM Summer Road Trip provides the resources and tools necessary for you and your team.

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Slip Past the Velvet Rope with ABM

Infographic | March 12, 2019

Account based marketing helps your organization treat valuable prospects like the rockstars they are, while championing you as an insider who understands their business needs. Adding an ABM component to your digital strategy helps you reach those hard-to-access VIPs who make B2B buying decisions which can shorten B2B sales cycles, increase contract values and decrease customer acquisition costs. This infographic illustrates the stellar ROI you can generate with a well-executed ABM campaign.

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The 7 ABM Processes

Infographic | February 19, 2019

ABM is no longer optional – it’s a core element of a B2B go-to-market plan for those organizations looking to drive efficiency, capture big wins, increase sales, accelerate deals, and align Sales and Marketing. As the ABM discipline evolves, the processes that support account-level orchestration and analytics are becoming more robust, and ABM practitioners are becoming more mature.

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Marketing Automation Systems Footprint

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Driving Oracle's top line growth, brand and customer loyalty. Making strategic decisions based on granular observations of customer behaviors based on an integrated platform. Helping Oracle connect and understand customers near-real time across multiple channels.

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What does Demand Generation mean to you?

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Despite increasing prominence in the field of B2B Marketing, Demand Generation remains a difficult strategy to define and pursue. Across the industry, businesses are experiencing progressive challenges on a daily basis in the pursuit of the ultimate Demand Generation Campaign. Our infographic takes a deeper look at the most common issues experienced and offers insight into the future of Demand Generation…

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Inbound Marketing: How Today's Marketer Can be Successful

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Your leads have likely become immune to marketing messaging. They’re doing their own research and educating themselves on every version of your solution in the marketplace, which is why it’s so important to put your resources out there and enable prospects to come to you. That is what inbound marketing is all about—bringing leads in to read your content rather than shoving your messaging out. These inbound marketing stats are intended to provide a framework to get you thinking about how to enhance your inbound marketing efforts. As always, you’ll want to measure your own content engagement and see what works for you.

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Spotlight

MKTG

MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC.

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