ACCOUNT-BASED ANALYTICS

7 Important ABM KPIs To Measure Success

January 20, 2022

ABM_info
They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

Spotlight

April Six

April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands. From offices in London, San Francisco and Singapore, we specialize in delivering exceptional strategic marketing and results-driven integrated programs that cross media and regional barriers. Our end-to-end capabilities include: strategic planning and analysis; integrated digital and social programs; results-driven creativity delivered through integrated campaigns, lead generation, nurture and account-based marketing; turn-key implementation for global execution across regions at speed, including translation and localization; sales enablement; internal and channel marketing and event support; marketing automation expertise (Eloqua & Marketo); website, tool and application development; business analysis; information architecture and UX. optimization.

Other Infographics
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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Spotlight

April Six

April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands. From offices in London, San Francisco and Singapore, we specialize in delivering exceptional strategic marketing and results-driven integrated programs that cross media and regional barriers. Our end-to-end capabilities include: strategic planning and analysis; integrated digital and social programs; results-driven creativity delivered through integrated campaigns, lead generation, nurture and account-based marketing; turn-key implementation for global execution across regions at speed, including translation and localization; sales enablement; internal and channel marketing and event support; marketing automation expertise (Eloqua & Marketo); website, tool and application development; business analysis; information architecture and UX. optimization.

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