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7 Key Account Planning Best Practices

If you’re trying to maximize sales success in the B2B world, then you’ve probably considered Strategic Account Planning (SAP) as a means of unlocking revenue. It can help you get the most value out of each account by prioritizing, aligning with your buyer, and developing/executing on these plans. Done correctly, SAP can lead to more revenue, happier customers (and sales reps!), and may be more worthwhile than hunting for new customers. Once you’ve decided that you want SAP, it’s time to put the process in place.

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Bright Innovation UK

Bright Innovation is an energetic B2B marketing consultancy - we go about things in a different way. Using an agile methodology that we call Minimum Viable Marketing, we work to take ideas to market quickly, validate, learn. This way we reduce waste and maximise the return from marketing campaigns and communications. We specialise in working with high growth tech and service firms and focus on helping them get to communicate effectively with their target audience(s), as well as internally, in order to create demand, build strong brands, and grow their business. We offer a full range of marketing services - including strategy for and execution of demand generation campaigns, events, content creation and curation, communication and PR and digital marketing.

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