A Guide to Target Account Marketing

The visualization that Demandbase put together for this infographic, comparing traditional B2B marketing to target account marketing is fantastic. While inbound marketing works to get the right people to your site, there’s still a profile that exists for your ideal client that should be pursued. Identifying the folks that arrive at your site and getting the firmagraphic (business characteristics) data on their industry, age, revenue, number of employees, etc. can help you to prioritize your outbound efforts.

Spotlight

ODEN: B2B Marketing Agency

WE’RE NOT YOUR AGENCY OF RECORD. WE’RE YOUR AGENCY OF REFUGE. We’re Oden. We’re B2B marketing experts focused on the project needs of marketing managers and their teams. We’re the combination of talent, Fortune 500 experience, and tenacious service you’ve been looking for. Our understanding of marketing and our ability to craft creative solutions have been forged on the marketing front lines of FedEx. And International Paper. And Thomas & Betts. And many other global (and demanding) companies. Your agency of record may have your CMO’s attention. But we have your back. We’re the ones you can look to for fresh thinking. The ones you can rely on to add value to your project while helping you stay true to your brand. The ones who can work in concert with your other agencies. We know how to make your job easier and more rewarding. And we’re ready to go to work.

Other Infographics
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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Spotlight

ODEN: B2B Marketing Agency

WE’RE NOT YOUR AGENCY OF RECORD. WE’RE YOUR AGENCY OF REFUGE. We’re Oden. We’re B2B marketing experts focused on the project needs of marketing managers and their teams. We’re the combination of talent, Fortune 500 experience, and tenacious service you’ve been looking for. Our understanding of marketing and our ability to craft creative solutions have been forged on the marketing front lines of FedEx. And International Paper. And Thomas & Betts. And many other global (and demanding) companies. Your agency of record may have your CMO’s attention. But we have your back. We’re the ones you can look to for fresh thinking. The ones you can rely on to add value to your project while helping you stay true to your brand. The ones who can work in concert with your other agencies. We know how to make your job easier and more rewarding. And we’re ready to go to work.

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