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A six-step formula for lead generation on radio

November 1, 2018

According to the team at Ultimate Media, radio is an immediate medium with high engagement levels, with immediacy and engagement being two critical factors for any lead generation programme. Yet, radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis. The general consensus is that you can’t measure lead generation on the radio the conversion rate is too low and that it’s way more expensive than a digital-only approach. However, this has proven to be untrue. Clients in the financial and insurance sectors have used radio to generate measurable leads at a cost per acquisition rate comparable to other successful channels.

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A six-step formula for lead generation on radio