WELCOME TO The ACCOUNT BASED MARKETING REPORT
A Super Simple Explanation of Inbound Marketing
I'm For Real
Enter your details once to access all our information and resources
DivTECH is a data driven Boston based content marketing network focused on driving engagement. We give the SMB segment Enterprise reach without the Enterprise price...
Infographic | January 27, 2022
ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.
Infographic | April 11, 2021
In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.
Infographic | January 20, 2022
They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.
Infographic | December 31, 2019
Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.
Infographic | December 28, 2021
ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent.
ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.
Infographic | June 4, 2021
Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE