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ABM – Best practices

ABM will not be effective without ‘clean data and processes’ and here at SMARTe, we understand it better than others. We follow 4step approach which encompasses identifying your TAM(total addressable market) then reinforcing with clean data and processes methodology which ushers in better results. We also help in nurturing and marketing via account based campaign which includes relevant and compelling content which helps you to reach your prospects with pin-point accuracy. We also measure our approach and iterate quickly which enables our customers to monitor and close more deals.

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United Marketing Group

United Marketing Group successfully develops innovative approaches to significantly boost our Partners’ earnings and customer loyalty, while helping efficiently acquire customers. As a full-service direct response marketing company, we offer affinity membership and merchandise products for consumers and small businesses through virtually every online and offline marketing channel. Our products offer superior value and are designed to save consumers and small businesses money, provide peace of mind and extend your brand.

Other Infographics

3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

ABM – Best practices