ABM – Best practices

ABM will not be effective without ‘clean data and processes’ and here at SMARTe, we understand it better than others. We follow 4step approach which encompasses identifying your TAM(total addressable market) then reinforcing with clean data and processes methodology which ushers in better results. We also help in nurturing and marketing via account based campaign which includes relevant and compelling content which helps you to reach your prospects with pin-point accuracy. We also measure our approach and iterate quickly which enables our customers to monitor and close more deals.

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Market Edge

Market Edge provides consulting and management development services in the areas of strategy, marketing, sales and innovation. We specialize in turning leading edge business thinking into practical processes to meet our clients’ needs. Market Edge works with clients around the world to help improve their business performance. Our experience includes work in a wide range of B2B and B2C markets as well as in both private and public sectors. We have a global team of consultants and specialists. Our team have line management experience and provide our clients with practical, results-oriented solutions.

Other Infographics
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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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Spotlight

Market Edge

Market Edge provides consulting and management development services in the areas of strategy, marketing, sales and innovation. We specialize in turning leading edge business thinking into practical processes to meet our clients’ needs. Market Edge works with clients around the world to help improve their business performance. Our experience includes work in a wide range of B2B and B2C markets as well as in both private and public sectors. We have a global team of consultants and specialists. Our team have line management experience and provide our clients with practical, results-oriented solutions.

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