Account Based Data

Accelerate your Buyer's Journey by curating relevant content

June 2, 2022

Buyer's Journey
Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

Spotlight

Mindmatrix

Mindmatrix’s award winning software is changing the way companies sell product and services. Only Mindmatrix provides multi-channel sales and marketing enablement in a single platform that supports buyers throughout their entire buyer's journey. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, playbooks, marketing automation, and channel automation functionality. Mindmatrix is a Pittsburgh, PA based company with over 800 customers spanning various industries.

Other Infographics
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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Spotlight

Mindmatrix

Mindmatrix’s award winning software is changing the way companies sell product and services. Only Mindmatrix provides multi-channel sales and marketing enablement in a single platform that supports buyers throughout their entire buyer's journey. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, playbooks, marketing automation, and channel automation functionality. Mindmatrix is a Pittsburgh, PA based company with over 800 customers spanning various industries.

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