CORE ABM

Account Tiering in ABM

March 2, 2022

Account Tiering in ABM
Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Spotlight

Demand Frontier

Demand Frontier is a leading provider of professional services in the Demand Generation Marketing, and IT Sectors. The Company provides both onshore and near shore delivery capabilities through operations in Austin, Houston, and a robust delivery center in Medellin Colombia. Our culture is rooted in client success, and it drives our business focus. Our vision is to provide the perfect blend of onshore and nearshore delivery infrastructure to support our client's success. Our deep experience and relationships in Texas and Colombia, and the technology sectors we support, allow us to build talent pools to address the labor shortage across the technology landscape.

Other Infographics
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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

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Spotlight

Demand Frontier

Demand Frontier is a leading provider of professional services in the Demand Generation Marketing, and IT Sectors. The Company provides both onshore and near shore delivery capabilities through operations in Austin, Houston, and a robust delivery center in Medellin Colombia. Our culture is rooted in client success, and it drives our business focus. Our vision is to provide the perfect blend of onshore and nearshore delivery infrastructure to support our client's success. Our deep experience and relationships in Texas and Colombia, and the technology sectors we support, allow us to build talent pools to address the labor shortage across the technology landscape.

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