CORE ABM

Account Tiering in ABM

March 2, 2022

Account Tiering in ABM
Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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USDM

We are a leading integrated digital consulting firm built from the ground up with a digital DNA. We are Brand and Demand Generation Experts. Brands look to us for their advertising strategy, and to develop their digital assets and creative and user experience. We execute on marketing and advertising through an end-to-end brand engagement, using digital media, (Earned, Owned and Paid) social, mobile and emerging technology. Our “Client-Partner” approach aligns our digital services with client goals to consistently deliver outstanding results and return on investment. USDM.net client engagements span an average ten years, because they know they can depend on us for informed thought leadership, honest advice and results that create measurable, bottom line value.

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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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Spotlight

USDM

We are a leading integrated digital consulting firm built from the ground up with a digital DNA. We are Brand and Demand Generation Experts. Brands look to us for their advertising strategy, and to develop their digital assets and creative and user experience. We execute on marketing and advertising through an end-to-end brand engagement, using digital media, (Earned, Owned and Paid) social, mobile and emerging technology. Our “Client-Partner” approach aligns our digital services with client goals to consistently deliver outstanding results and return on investment. USDM.net client engagements span an average ten years, because they know they can depend on us for informed thought leadership, honest advice and results that create measurable, bottom line value.

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