Core ABM

Account Tiering in ABM

March 2, 2022

Account Tiering in ABM
Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Spotlight

Salvigo

Based in the heart of Surrey, Salvigo is an award winning full service B2B marketing development agency. Since 2010 we have been helping companies to grow cost effectively through a robust portfolio of marketing and demand generation solutions. To date, our team of highly experienced sales and marketing experts have delivered over 100 successful campaigns on behalf of our clients. People are at the centre of what we do and you can be rest assured your dedicated team will be business savvy, experienced, motivated and results driven. We truly believe that through our integrated approach we can deliver quality and quantity whether your looking to target senior decision makers in multinational companies or small business owners.

Other Infographics
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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Spotlight

Salvigo

Based in the heart of Surrey, Salvigo is an award winning full service B2B marketing development agency. Since 2010 we have been helping companies to grow cost effectively through a robust portfolio of marketing and demand generation solutions. To date, our team of highly experienced sales and marketing experts have delivered over 100 successful campaigns on behalf of our clients. People are at the centre of what we do and you can be rest assured your dedicated team will be business savvy, experienced, motivated and results driven. We truly believe that through our integrated approach we can deliver quality and quantity whether your looking to target senior decision makers in multinational companies or small business owners.

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