PROGRAMMATIC ABM

AI and ML in B2B Marketing

June 24, 2022

AI and ML in B2B Marketing
Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

Spotlight

Optunl

A sales-focused marketing agency helping sales and marketing leaders implement Account Based Marketing (ABM) practices and scalable technology stacks. ABM is a marketing practice that allows companies to market to hundreds of accounts on a 1-to-1 level. Our goal is to help clients leverage company data, personal data, web interactions, and personas to automate better selling practices through email, ads, social and most importantly, content.

Other Infographics
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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Spotlight

Optunl

A sales-focused marketing agency helping sales and marketing leaders implement Account Based Marketing (ABM) practices and scalable technology stacks. ABM is a marketing practice that allows companies to market to hundreds of accounts on a 1-to-1 level. Our goal is to help clients leverage company data, personal data, web interactions, and personas to automate better selling practices through email, ads, social and most importantly, content.

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