PROGRAMMATIC ABM

AI and ML in B2B Marketing

June 24, 2022

AI and ML in B2B Marketing
Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

Spotlight

Power

Power is an independent marketing firm specializing in B2D2C sales channel marketing. Based in Louisville, KY, their position as a residential product authority spans four decades. With an integrated service portfolio built for an omnichannel world, Power has the proven expertise to help clients support their brand and distribution channels in smart, effective and relevant ways. See how Power can help clients navigate the connected world and reach their targets with laser focus. Visit poweragency.com for more information.

Other Infographics
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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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Spotlight

Power

Power is an independent marketing firm specializing in B2D2C sales channel marketing. Based in Louisville, KY, their position as a residential product authority spans four decades. With an integrated service portfolio built for an omnichannel world, Power has the proven expertise to help clients support their brand and distribution channels in smart, effective and relevant ways. See how Power can help clients navigate the connected world and reach their targets with laser focus. Visit poweragency.com for more information.

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