Programmatic ABM

AI and ML in B2B Marketing

June 24, 2022

AI and ML in B2B Marketing
Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

Spotlight

Bizible

Bizible is pioneering the marketing attribution space by offering an easy to use software-as-a-service product to help online marketers answer the simple question “what’s working” in terms of real return-on-investment, revenue, and closed sales. Our patent-pending marketing analytics technology allows companies to accurately track offline revenue back to the exact online marketing source so they can easily measure and optimize marketing by return-on-investment.

Other Infographics
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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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Spotlight

Bizible

Bizible is pioneering the marketing attribution space by offering an easy to use software-as-a-service product to help online marketers answer the simple question “what’s working” in terms of real return-on-investment, revenue, and closed sales. Our patent-pending marketing analytics technology allows companies to accurately track offline revenue back to the exact online marketing source so they can easily measure and optimize marketing by return-on-investment.

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