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Align your sales and marketing teams with Account-Based Marketing

Every Time we ask B2B marketers that question, the response is universal. Marketers feels like they're bending over backward to deliver a large volume of leads, and sales just plain isn't feeling the love. The exchange goes something like this. If the sounds familiar, you are not alone. Here's how to fix it. Start using a strategy that factors in the goals of both teams: Account Based Marketing.

Spotlight

DEKSIA

DEKSIA is a branding agency that’s been serving small business to enterprise clients for over a decade. Based in Grand Rapids, MI, the team of 20+ employees offers branding, web design, and marketing strategy. For more than four years, DEKSIA partnered with a home restoration company to improve its brand image and create marketing materials such as business cards, a website, shirts/hats, and printouts. The home restoration company gets business through direct referrals, and DEKSIA geared its marketing materials to this approach.

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Align your sales and marketing teams with Account-Based Marketing