ACCOUNT-BASED DATA

Anatomy of Real Purchase Intent Signals

May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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MaxAudience, Inc

MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core. We assist medium and large scale businesses with precise, high ROI, marketing campaigns that deliver inspiring results. We help our clients win in their marketplace. Our innovative approach builds medium businesses into brands using a blend of database marketing, inbound search marketing, unique creativity, and analytics to drive profit. At MaxAudience, the results are seen in a matter of months, increasing your business is the name of the game and we do it quickly.

Other Infographics
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5 Brilliant Best Practices for Lead Nurturing

Infographic | November 6, 2015

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be. The first time someone types an industry-relevant keyword into Google and hits “Google Search,” they’re probably in the first stage of buyer readiness, awareness. Which is to say that they’re really not ready to make a purchase at all, and need to be nurtured into full-grown, sales-ready leads.Two decades ago, if someone took the time to drive to a brick-and-mortar store, there was a pretty good chance they’d walk away with a product. Today, product research can be completed in the privacy of their own home. Let’s look at a few of the facts about how the Internet has changed the buying cycle.

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You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?

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We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to the account-based marketing (ABM) resolutions we shared with you in our new infographic last week. As you settle into starting or improving your ABM program this year, we’re here to help you achieve success.

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ABM benefits

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Sales wants to have challenger sales conversations that “teach for differentiation and tailor for resonance. ABM provides the ideal strategy and framework for this – and delivers the account insights that help make it happen.

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The current landscape of b2b event marketing Hard stats for hard facts to validate event marketing ROI

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Event Marketing maybe an old tactic, but it still works. It provides a platform for prospects and customers to interact with companies on a personal level. Event marketing is a great way to improve brand awareness, and provide an experience that can leave a lasting impression of your brand image.B2B marketers invest in event marketin,state the key benefit of Event Marketing as “reaching many prospects in a short amount of time”,marketers consider lead generation as the key metric for measuring ROI on EventMarketing initiatives.

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A Battle-Tested Process For Account-Based Sales Success

Infographic | February 22, 2017

What is the best account-based sales routine out there? We gathered and tested data-driven processes from sales innovation leaders such as TOPO, Trish Bertuzzi and Engagio to find out. The results are listed below.

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Digital Marketing Strategy in 11 Steps

Infographic | December 12, 2016

There is certainly no shortage of digital marketing channels. This is why it’s more important than ever to focus your efforts. This infographic by author and entrepreneur, Adnan Chaudury, shows marketers how to be smart with their channel strategy.

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Spotlight

MaxAudience, Inc

MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core. We assist medium and large scale businesses with precise, high ROI, marketing campaigns that deliver inspiring results. We help our clients win in their marketplace. Our innovative approach builds medium businesses into brands using a blend of database marketing, inbound search marketing, unique creativity, and analytics to drive profit. At MaxAudience, the results are seen in a matter of months, increasing your business is the name of the game and we do it quickly.

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